Advertising Costs: Why Not Convert Those Outrageously Expensive Costs Into Some Major Profit Centers!
It’s definitely no secret that retail traditional on and offline advertising costs are definitely heading way up again, correct? As the pandemic initially started to take hold.
Some of the largest sellers of online PPC (Pay Per Click) ad campaigns dramatically lowered their rates remember? And doing so temporarily slowed the tsunami of current advertisers who all but halted their PPC ad campaigns mid stream. In order to reassess whether it really made economic sense to continue spending, (and in some!) but certainly not all cases.
Continue wasting a ton of money on outrageously expensive, dismally performing PPC ad campaigns. And for the ones who not only sought and discovered some potentially profitable marketing/promotional alternatives.
And for those who would like to. This particular post is specifically dedicated to you.
Wanna Know How To Build Your Brand Using Less Money? (And Have Fun And Still Earn An Impressive Profit!)
If so congrats because this particular post or series of post was written specifically for you. If or when you put a pencil to it. Companies and aspiring profit seeking service providers initially attempt to use potentially expensive, on or offline traditional advertising campaigns to fuel sales and growth, right?
And for the most part they may or may not generate a few front end sales. But typically their (or your!) initial front end cost either eat what little front end profit margins you have. Or you’re totally upside down financially right out of the gate.
And for any number of reasons you end up temporarily or completely stopping your campaigns. Unless you have some extremely deep pockets or rock solid financial corporate backing of some kind.
You’ll quickly grow extremely frustrated about constantly experiencing more and more money steadily going out than is consistently in. On the other hand. What if your mid sized champagne distributorship stop wasting anywhere from $25,000 – $75,000 dollars a month or more.
On those outrageously expensive, traditional on or offline ad campaigns. And instead strategically A/B split test a fraction of your typical upfront cost. And you set yourself up for both some short and long term gross profit producing opportunities.
Entrepreneur Why Not Stop Advertising To Generate New First Time Customers? (And Instead Start Strategically Marketing In Order To Attract Them!)
Case in point. When some of your areas top event planner agencies host their various promotional events. Why not provide them with some of your best mid to higher end champagnes.
So they can impress some of their current and future personnel. Because at least some of them are power networking with other multi six and multi seven figure a year agencies.
And let’s face it already. These highly influential agencies are made up of some extremely goal orientated men & women, correct? Men and women who drive really nice cars. Routinely eat at some of the areas best restaurants.
They own or lease really nice homes, condos, apartments or townhouses etc. They occasionally take luxury vacations. And they post both pictures and videos of it all over social media. They constantly text, call or visit their besties, right?
They attend cool house parties of current and future neighbors. They constantly rely on the expert advice of their CPA’s, CFP’s, attorneys with various specialties.
They have all types of advisors about this and that etc. The main point being (entrepreneur) look at this incredibly active personal and professional network you or your major competitors can and definitely should strategically be tapping into for literally pennies on the dollar.
Haven’t You Had Enough Of This One Traditional Advertising And Done Stuff? (If Not You Definitely Should Be!)
You ask the average potential consumer of your product or service(s) “if” they noticed you or your major competitors outrageously expensive local billboard ads. And a staggering 95-98% will gladly acknowledge they have not.
Or don’t remember seeing (noticing) it. Meanwhile your extremely hard earned money is still gone. And it will keep going up in smoke unless? You decide to strategically pivot. Strictly for hypothetical marketing illustration purposes only.
Say instead of your retail champagne distributorship blowing another $25,000 or X of thousands of dollars on yet another outrageously expensive traditional ad campaign.
What if you or your major competitors sponsored (100%) financed a free drawing. Where the 1st grand prize winner wins a ballroom type room in a major local hotel. Complete with a free popular local DJ.
And this company party will include free glasses of champagne. (And you know who’s providing it, right?) Plus a special raffle will be held the last hour of the event. Where both the employees and their guests get to enter two separate raffles.
One for the employees and one for the guests. (The company owners are not allowed to enter.) And every entrant who joins your opt in email list. They only pay $75 dollars to enter the raffle in order to buy a mid level bottle of champagne which typically retails for $650 dollars a bottle.
All non opt in email subscribers can enter the same raffle but they pay $400 dollars or X as a one time raffle entry fee. Coming up very shortly in part two. You or your major competitors will “discover” how to literally hit it out of the park for literally pennies on the dollar.
And during the process you’ll also see “how to” systematically convert potentially outrageously expensive traditional advertising costs into some major profit generating opportunities. Sound good?
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