A Profitable Marketing Lesson The Oil Leasing Industry Can Teach Your Small Business!
So have you ever seen a picture of a gushing oil well? You see a black mass, of never ending liquid gold, flowing like crazy right?
But (entrepreneur), here’s one of the really important marketing lessons, that flies past a lot small business owners and or service providers!
And missing this potential marketing lesson, will most definitely cost you money, on both the front and back end of your business.
While most would be entrepreneurs are busy counting their (paper) profits, from oil they’ve yet to actually capture!
As it flows endlessly!One of the most potentially profitable marketing lessons, from your typical oil & gas arrangements slips right past them!
And that’s too bad, because this all too common occurrence, can lead to some -potentially- mighty big paydays!As you’re about to discover….
So What’s This Potentially Profitable Marketing Lesson Savvy Small Business Owners And Or Entrepreneurs Can And Definitely Should Learn From The Oil And Gas Industry?
So have you noticed the typical pattern of the oil & gas industry. Primarily, the deep pocketed oil & gas industry company, offers to pay someone, or a family, X amount of dollars per month, in order drill on their land.
Or they offer to pay them X amount of dollars, per barrel of crude they discover.But notice,the oil & gas company, doesn’t actually own the land they’re drilling on, do they?
And there in lies the real key, to these type of leveraging of various assets, type of marketing strategy.Huh?
Think about their temporary arrangement for just a second. Under no circumstances, is the drilling company, liable for any unpaid property taxes, or liens placed on the land,while they’re paying to drill on it, right?
And by the same token, the landowners, are not responsible for any minor or major losses or ongoing expenses of any kind, incurred by the oil company, while they’re in the process of drilling, right?
Small Business Owners Can Definitely Learn A Potentially Profitable Lesson Or Two From Oil And Gas Industry!
Case in point: Let’s take a look at the companies that make (produce) the NFL jersey’s, and or those incredibly popular team jackets, that millions of fanatical NFL (National Football League) fans purchase year after year! Or every few years.
For the millions of rabid fans that purchase those (not exactly) cheap team jackets. There are definitely at least, a few more, potential, untapped front end profit centers, and a few untapped back end marketing opportunities as well.
For one thing, maybe one of the most popular sports magazines of all time, that of course being sports illustrated, might include one of their best market tested index card offers, in one of the jacket pockets! Say what?
And just like one of the mega profitable drilling/leasing arrangements, the oil & gas company, doesn’t actually own the land they’re drilling on, right? But both parties definitely make out, right?
And sports illustrated doesn’t actually own the popular NFL sports jackets, they’re placing one of their best market tested index card offers in, right? Nor do they need to, in order to profit from this particular strategy!
Instead, (just like) the oil & gas company, sports illustrated is merely leveraging an existing asset, currently owned by someone else!
And they can add a potentially profitable back end (of their own) to their extremely lucrative arrangement as well!
For ex: They might approach one of the manufacturers that produce NFL team caps, and offer to literally buy millions of them, (on consignment), for just 10%– 25% above manufacturer-s real cost!
When Small Business Owners Learn To Take Off Their Marketing Blinders Big Profits Are Often Just Ahead!
And offer them some extremely time sensitive upsell bonus purchases, to their customers, and save their customers 40% off the normal retail price! Which means they’ll still gross 35%! (100 – 40% = 60% –25% = 35% gross net.)
So if 30% of the (literal) millions of customers who take advantage of one of sports illustrated best front end offers, which means 300,000 thousand plus consumers, also take advantage of sports illustrated extremely (time sensitive) upsell offer!
And on and on it goes entrepreneur! The main point being.
Can you see how, savvy small business owners,(just like you!) can and definitely should borrow a play,right out of the oil & gas industry playbook? And learn and apply, a potentially profitable marketing lesson or two.
Say yes! Great!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
Who Can Really Say What Potentially Untapped Marketing Opportunity Awaits You Or Your Major Competitors!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular
niche market is.)It’s a $97 dollar value and it’s free!
