(Especially If You’re Just Starting Out And Money’s Tight!)
Can anybody really afford to experiment with your ( far too) typical costly ideas for advertising a small business, and or service, especially during a nagging recession!
How many of the following three scenarios, have you personally participated in, just within the last two weeks?
Alright, let’s be honest here! How many times have you done one of the following three things.A.) Headed for the kitchen during the commercials,
watching (either) a sporting event and or network TV? B.) Made a B toward the bathroom during a commercial. C.) Temporarily
turn your car radio down while you took a phone call?
Why You May Want To Reconsider Any Costly Ideas For Advertising A Small Business!
Here’s the point to those last three questions: how many times have you settled back in your favorite chair (and or) quiet place, favorite beverage in hand, gone online or simply thumbed through one of your favorite offline newsletters and or magazine publications etc.
Looking for some really interesting advertisements to read! Huh? Exactly! it doesn’t happen! yet why do so many otherwise extremely savvy entrepreneurs, try so desperately, to use the advertisement approach, instead of the much preferred, and far more potentially profitable marketing approach! Couldn’t tell you!
How The Marketing Elite Inexpensively Out Promote Their Major Competitors And Routinely Earn A Lot More Money By Positioning Themselves As The Respected Go To Expert!
As Opposed To Being Viewed As Simply Just Another Heartless Money Grubbing Advertiser!
Entrepreneur! Please pay very close attention to this next series of powerful marketing lessons! Because they might just open up a whole new (previously untapped) major opportunity of possibilities for you!’
Let’s quickly take a look at how using an incredibly simple (and extremely) low cost three step-long term marketing/lead generating customer approach, can and will help any cash strapped struggling entrepreneur earn more a whole lot money, without necessarily increasing your traditional up front out of pocket cost!
Say for example; your watching an episode of good old Dr. Oz, and this woman, noted child Psychologist (Dr. Susan R. Willis) is introduced by Dr.Oz this particular way.
My next guest is the mega best selling author of four extremely insightful books and her latest one ( ‘Which I absolutely adore” is entitled:’Why Kids With Extremely High IQ’s Sometimes Struggle In Your Typical Social Settings!”
“She has been the featured guest on countless network TV & radio programs as well as been the Keynote Speaker all over the world! She’s an incredibly gifted speaker, a great friend and someone I truly admire!
Please help me welcome back to the program, Dr.Susan R. Willis.” And as she walks out to greet Dr. Oz, (and while the audience is applauding! wildly! )on the bottom of the screen, her absolute best market tested lead capture page address is being shown.
And as her fifteen minute segment with Dr.Oz nears conclusion, Dr.Oz directs his millions of viewers to go to her special lead capture page website, in order to
download her powerful free (47:23) minute webinar recording, that covers the five critical areas of development every high IQ teenager goes through and‘how to’ help them effectively go through them as smoothly as possible!
Now (hopefully) you already know how this story ultimately ends.Can you say Katching!
1.) First as a direct result of appearing on Dr.O’s program she’ll get even tons more of valuable free viral publicity and be invited to appear on a gazillion more major network TV & radio programs!
(This is often referred to as powerful free marketing leverage!) Yep!
2.) Also as a direct result of offering his enormous audience a powerful free lead generating video presentation, she’ll generate a ton of opt in leads! (Power List Building 101!)
That over time, she will strategically convert into paying customers on all different levels!
( Including (ultimately) offline big buck three -five day power boot camps on subjects dealing with child psychological development etc.)
3.) She also builds an enormous opt in list, (lead generating 101) that she can continuously back end offer other relevant, valuable products and services to them, that she and her top notch marketing research team get from her best joint venture partners!
Plus, she can periodically survey them and discover specifically what future “how to” information products & services they crave!
Now obviously it’s not realistic for 99% of us mere mortals to fantasize about being on Dr.Oz or Ophrah etc.
The real point is, that by consistently sharing valuable free content within your particular industry and or niche, you will start to be perceived as the respected go to industry expert as opposed to simpler another advertiser, that just pays money to be ignore by a staggering 98% of the audience!
Entrepreneur, of the two approaches. Would you rather wasted your hard earned money on costly ideas for advertising a small business? Or position yourself as one of the premiere go to industry experts!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!