Why Discovering And Monetizing Hidden Profit Centers Definitely Makes Sense! Part Two
You’re About Discover Just How Much Previously Untapped Marketing Opportunities There Are Hiding In The Front Or Long Term Back End Of Your Business Or Service!
Before diving head long into part two of this ongoing series entrepreneur. Please take another hard look at the featured image for this particular post.
More than likely you’ve been to some local establishment within your particular city or town. (In America anyway.) And listened to an aspiring local musician or aspiring local band.
And they play for a combination of. Either credit off their rent, discounted prices on the food served at the establishment. And possibly some cash, correct?
So it really should come as no real surprise. They’re at least semi open to discovering how to monetize some of their previously untapped hidden profit centers. Don’t you agree?
As You’re Building Brand Visibility! (The More Non Traditional Marketing Opportunities You Can Create For Yourself And Others!)
As you previously discovered in part one of this ongoing series. An extremely marketing savvy, non franchised retail appliance or retail jewelry store owner.
Who definitely already has a pretty good idea “what” their ideal customers total lifetime customer value metrics are. Understands what it can potentially mean to their long term bottom line. By first simply marketing to either a single musician.
Or a local bands immediate professional and personal inner circle. 😀 This explains “why” they (or you!) Are more than willing to at least inexpensively test the following, extremely low hanging fruit marketing strategies and tactics.
Knowing how easily positive word of mouth and mouse campaigns quickly spread.
Before Long Your So Called Additional Income Streams Will Become More And More Mainstream! (But Only If You Or Your Major Competitors Remain Open To The Long Term Marketing Possibilities!)
So imagine the reaction of a local band currently made up of five members. When their friends come over to their apartments. Or even better. When their closest friends, neighbors, in laws or siblings visit them. While they’re still living in their parent(s) basement. 😀
Because their groups music career hasn’t quite blossomed to it’s full earning potential just yet. 😀 But simply for joining the extremely marketing savvy, non franchised retail appliance center.
Or the non franchised retail jewelers opt in email list. And dragging a friend with them to you and or your major competitors store. Whose at least 18. Before your ten or X day expiration date window expires.
Simply for doing so. They get to purchase one state of the art tablet. One state of the art 75 inch flat screen TV. Plus a $100 or X dollar gift card at one of the areas most popular, non franchised gourmet pizza shops. (Say what?)
Constantly Be On The Look Out For Some Relatively Inexpensive Ways To Impress Your Target Audience!
You know those in their immediate personal and professional inner circles will not only be very impressed. Don’t you agree?
But will help the positive word of mouth and mouse avalanche grow, correct? 😀 And if for whatever reasons. They do not wish to join you or your major competitors opt in email list.
And they decide to come alone to your store! Then they only save a mere 10% off their total purchases. Up to a maximum of $100 or X amount of dollars.
Some extremely low figure. Which all but compels a certain percentage of them to enthusiastically take advantage of your ethical bribes. 😀
Keep in mind ladies & gentlemen. These various ethical bribes are one time investments. In creating perpetual future long term gross front or back end gross profits, right?
Let Your Marketing Creativity Be Your Ultimate Tipping Point!
Meanwhile, the vast majority of your major local competitors. Are literally wasting a fortune on outrageously expensive, local billboard ad campaigns. And sadly, a staggering 99% of the locals exposed to them. Have no attention, nor interest in the products or services being promoted.
Do the math. An aspiring local individual or an aspiring local band. Who previously at best, only earned credit off their rent. Or credit off food at the establishment. Or a relatively low amount of cash.
Now could potentially help you or your major competitors quietly earn a fortune. On both initial front end. And on the long term back end.
And the local musicians could easily earn an additional 25 or X% as well. Sounds like win/win to me. How about you? (Here’s a critically important hint entrepreneur: You haven’t even scratched the true marketing surface just yet. 😎
For now hopefully you can better appreciate. Why discovering and perpetually monetizing your previously hidden profit centers, definitely makes sense. Don’t you agree?
This How You And Or Your Major Competitors Will Take And Keep The Edge Over The Rest Of The Pack! (For Literally Pennies On The Dollar!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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