Why Being The Boss Means You Definitely Have Marketing Flexibility!
(Especially During A Lagging Local Recession!)
Entrepreneur how many nagging local mild or severe recessions has your business or service survived to date? We both know recessions are inevitable, right? And the sooner you and I put some semi recession proof strategies and tactics to work for you the better.
Believe it or not your current and future vendors have the potential to help you or your major competitors semi recession proof your business and or service. Because more than likely they’re sitting on at least a few underutilized assets and or resources.
Just waiting to be put to higher and better uses. Don’t you agree?
Being An Entrepreneur Gives You A Ton Of Previously Untapped Marketing Leverage!
Case in point. You see the feature image with this particular blog post? It’s from an actual 60 minute audio interview I recorded with my coach and mentor. The one and only James McAllister of jamesmcallister.com fame.
The way this particular content marketing distribution opportunity originally came about. Once I discovered. (And maybe it’s more brutally honest to say!) The moment I became aware my coach was going to publish some podcast episodes.
I asked if he would be willing to interview me for at least 60 minutes give or take. 😀 And to my complete delight and utter surprise. He said he had definitely planned on inviting me to be one of his very first guests. 😀
He said he and his team would gladly provide all of the professional editing. (Plus we both had 100% distribution rights as well.) And even though this particular interview is only 60 minutes long.
We could have easily gone on another 90-120 minutes or so. (Just click the image below in order to here the first 9 plus minutes of the entire 60 minute second.)
Why Being The Boss Means You Definitely Have Marketing Flexibility!
It Never Hurts To Be Or Become A Solutions Provider!
Being the boss means both my coach and mentor myself can decide “how to” effectively promote both the 9 minute teaser segment. As well as the entire 60 minute segment. For my coaches part he graciously allowed me to upload the entire 60 minute to his awesome paid membership site. 😀
This way all of his current and future paid members get exposed to my particular marketing strategies and tactics. I get to inexpensively build my brand.
And he gets additional value driven content which he pays no licensing fees to access. 😀 I could also add an additional ebook or 3-5 video series via some links.
Add them to the PDF and or X page special report. I could also add an additional 4-6 or X week coaching program on the back end of this series of information products.
In fact, strictly for hypothetical marketing illustration purposes only. Let’s say I hook/test offering a 4 or X week coaching program on the back end of the 60 minute podcast episode. And X page PDF and or X page ebook.
If this were the case. I could actually at least test allowing affiliates to sell the aforementioned product and keep anywhere from 80 – 100% of the front end gross profits. (Minus any and all costs to generate the sales.)
And I gladly pocket 100% of the back end gross profits. 😀 (Plus I get the additional long term benefit of building my opt in email subscriber base.
Or I could at least test?…… 😀 Ladies and gentlemen are you definitely starting to appreciate why being the boss. Means you definitely have some marketing flexibility. I sincerely hope so.
Start Embracing The Fundamental Direct Marketing Campaign Strategies And Tactics!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
