Whose Says Strategically Generating Referrals Can’t Happen At Planned Social Events? Part Two
Hopefully You can fully appreciate, so called planned social events of some kind. Is definitely an option for you and or your competitors. (And we’re not automatically talking about something completely over the top. Not at first anyway. It really is best to start small. And get your feet wet.
Then as both your real world experience and confidence grows. You can an definitely should look for ways to gradually expand. Far too often. This is one of the main ingredients missing, when aspiring entrepreneurs set out to go about strategically generating referrals of any kind.
There’s absolutely reason “why”, going forward. this has to be or remain your particular situation. Don’t you agree?
It’s A Well-Known Fact Certain Market Tested Income Generating Activities Never Go Out Of Style!
Take for example. (and of course as always. It’s strictly for hypothetical marketing illustration purposes only.) Let’s say your women’s cosmetics store. Decides to at least test. Having a women’s or vendors appreciation day. So both you and or your major JV (Joint Venture) and or local cross promotional partners set up some relatively inexpensive in house booths.
In fact, it might make sense if one or two of your major JV or cross promotional partners financed all or most of this front end cost. Especially if they run the front end costs. And “discover” their ideal customer, has a potentially lucrative, total lifetime customer value metric. And or you or you major competitors, run a sample example, of the long term potential. When figuring out the total lifetime customer value numbers.
Here’s where and “how” a staggering 90-97% of your major competitors miss out big time. First of all. Entrepreneur please be extremely mindful of these three undeniable facts.
1.) Both your top JV or top cross promotional partners already have extremely loyal customers of their own, correct? And they’ve invested, both their extremely hard money, time, effort and resources to generate them, right?
2.) Those customers, work with, live next to and or, either siblings or in-laws who you and or your major competitors could inexpensively gain as all important first time customers. For literally pennies on the dollar, right?
3.) Your JV or cross promotional partners also have vendors they’ve already established rock solid relationships with. Relationships which you and I, and or your major competitors, could and definitely leverage for peanuts. (Entrepreneur one particular aspect of referral generating should have you heart pounding!)
4.) Bonus concept: And don’t forget the local offline businesses or service providers. Within a 5-10 block radius of your store.
Who you already have established relationships with. They could easily help flood your event(s) with tons of potential first time customers as well. (Who you and or your major competitors could ethically bribe to drag a friend or two, right?
One Initially Tells One! (Who Tells One ! And So On And So Forth!)
Think about the roots of so called, positive, viral word of mouth and mouse marketing. It initially starts with just a handful, does it not? And they enthusiastically share with both their professional and personal inner circles.
And those with the most local influence tend to have much wider circles, correct? These are the types of proven, income producing activities. Which should definitely be eagerly embraced.
So “what” do you think will happen long term? If 10-30, or X local women, or their spouses were able to buy a really great smelling perfume of their choice. And it’s a 64 oz. bottle. Which typically retails to $50 dollars or X.
Yet they get it at you or your major competitors actual hard cost. You know they’ll not only be wearing it to every major event or function they attend, right? But they’ll also be constantly blowing up their respective Social media accounts, agreed? So for literally pennies on the dollar. You and or your major competitors can be strategically generating referrals like crazy. Any questions?
It’s Definitely Not The Initial Size Of Your Advertising Or Marketing Budget Which Counts Entrepreneur!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
