So When You Hear Term Viral Marketing What Immediately Comes To Mind?
So what image or images immediately come to mind whenever you hear the term or phrase viral marketing efforts? And do you honestly feel at this particular point in you entrepreneurial journey, you can emulate this proven process on some degree?
And if not, why not? After all, you and I have direct or indirect access to some of the same free or paid tools, correct? And surely to this point you/we have done something which is worthy of your target audience spreading the word both or online, right?
And if not “what” the heck are you waiting for? Your ideal customers along with both their personal and professional inner circles. They’re more than happy to help spread the word. You and I just need to give them some viable reasons to. So let’s take a look at “how to” strategically go about doing so, shall we?
Ladies And Gentlemen Your Viral Marketing Strategies And Tactics Don’t Have To Be Outrageously Expensive! (Just Outrageously Effective!)
Take the following examples. Which are strictly far hypothetical marketing illustration purposes only. Just depending on what your actual marketing/promotional goals are.
You can literally at least inexpensively A/B split test some different approaches. In order to “discover” which if any actually compel your ideal prospects to go any further.
And if your initial lead generation approach doesn’t necessarily appeal to them in a major way. You can simply eliminate that particular one and move on. While your major competitors continue to waste a fortune of mediocre results.
Let’s say your mom & pop, non franchised bakery sells some incredibly popular chocolate chip cookies. And you wanna systematically get the word out. In order to eventually build an army of extremely loyal repeat customers.
You could start by making friends with at least one local hair and nail salon owner(s.) Because they both have direct and indirect access to your ideal prospects.
Initially you provide the owners and all of their current and future stylist with an Xtra large plastic mug. Which both you and the general public affectionately refer to as “The Big Gulp.”
And each time they bring it to you and or your major competitors store. Instead of paying the current retail price of $.9.99 or X for their very first purchase.
Then going forward they only pay $2.99 or X per cup. Instead they jump straight to your discounted price of $2.99 per cup or X.
So How In The World Do You And Or Your Major Competitors Leverage Your Discount Prices Strategies Into A Goldmine Of Long Term Repeat Customers?
For one thing. Each time the hair or nail salon owners, along with their current or future stylists bring the cup with them. They automatically get to buy any single cookie of their choice. And save 50 or X% off it’s current retail price. Plus, on the two traditional slowest days of the week for your bakery.
Every time they or your other regulars bring their “Big Gulp” cups with them. They can purchase up to two bakers dozen of whatever they want. But only pay the current retail price for twelve.
And on the hair and nail salons traditionally slowest day of the week. You or your major competitors will gladly provide, (at least to initially test your overall marketing strategy.)
You’ll provide a dozen free chocolate chip cookies or a dozen free bagels or a dozen free muffins etc. This way their extremely loyal customer base gets inexpensively exposed to some of your best tasting goodies.
Because you’re going to start systematically leveraging their positive word of mouth and mouse buzz going forward. Don’t forget. Some of hese women work in offices with other local women & men, do they not?
Entrepreneur All It Initially Takes Is One Or Two Local Micro Or Macro Influencers To Say Good Things About You And Or Your Major Competitors Products Or Services!
So seriously consider the following. One of the hair or nail salon customers is a licensed residential real estate broker. Whose been in business for the last twelve years.
So needlessly to say she not only has a ton of local satisfied customers, correct? But equally important she also knows a ton of local professionals.
Both directly and indirectly related to the real estate home buying or real estate investing industry. So simply by or because either you and or one of your major competitors being marketing savvy enough.
To allow both the broker and all of her current and future employees and or associates. To be grandfathered in at special lifetime discounted rates. You know a certain percentage of them will most definitely become long term repeat customers, right?
Plus whenever their current and future customers are planning on buying a birthday cake. Or need a cake for a retirement party or a graduation cake for whatever the specific occasion is.
Or they need a cake and other goodies for a house warming or “congratulations” on the? Birth of your 1st or 2nd child. Or for the grand opening of your new business venture. Or “congrats” on the birth of your 1st or 2nd grand child. Or for whatever reasons the locals come up to celebrate.
Your bakery or whatever your particular business or service is. Either you and or your major competitors will definitely be in the mix in a major way. Don’t you agree? So hopefully you now have a much wider of just “how” potentially profitable the right type of customized viral marketing strategies can be.
And or quickly become.
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