So hopefully, as you previously discovered, in the first two installments, of this ongoing series.
Some extremely marketing savvy entrepreneurs, are definitely able to leverage, some or their most valuable, tangible and intangible assets, into multiple streams of income, correct?
While still other extremely savvy entrepreneurs, after being exposed to this particular blog post series, may come to realize and better appreciate, exactly what they can and definitely should do, right now, in order to turn the entrepreneurial tables in their favor.
After all, they are the ones who initially sacrificed, invested both their time, money and other extremely valuable resources, to start and grow their entrepreneurial endeavor, correct?
So they (and or you!), definitely should be compensated, in as many ways, as your extreme hard work warrants! Don’t you agree?
So How Do Some Extremely Savvy Entrepreneurs Go About Leveraging Some Of Their Most Valuable Tangible And Tangible Assets Into Multiple Streams Of Income!
Quickly picking up where part two left off.
First of all, (ladies & gentlemen), did you notice, how this extremely marketing savvy hair or nail salon stylist, never did, stop doing, what they clearly do best, in order to try and create a whole new, potential profit center?
And neither should you or I. In other words, the hair or nail salon stylist, first and foremost, does hair or nails. Correct? 😀
But they clearly recognize, their extremely loyal customer base, are consumers, of other locally produced goods and services too.
Savvy Entrepreneurs Know And Understand Their Ideal Customers Are Also Local Consumers Of Other Non Directly Competing Vendors Products And Services!
And since their hair or nail salon, currently has a grand total of seven (or X number of) chairs.
And each hair or nail salon stylist, (on average), services at least ten customer/long term repeat clients per day, six days a week. Over a 50 week period.
Because they typically take two (much deserved!) weeks off a year. Which means, a grand total of 21,000 local women, 8,400 of whom, (40%) of 21,000, equals first time customers, sit in the stylists chair, for the very first time.(21,000 x .40% = 8,400 first time customers.)
(Seven chairs, x ten customers per day x 6 days a week x 50 weeks a year= 21,000 women passing through the hair or nail stylists doors. And .40% of this figure = 8,400 first time customers.)
(Extremely important note: Ladies & gentlemen, do not get caught up in and or overwhelmed by the numbers! It’s the overall concepts you have to see and focus on, in order to truly be successful!
Really Effective Lead Generation Strategies Can Actually Lower Certain Upfront Out Of Pocket Cost!
So getting back to the main subject at hand. As you recall, this extremely marketing savvy hair or nail salon stylist.
Or both! 😀 Approached a local combination, gas and auto repair shop owner, and asked if they’d like to get access, to some potential first time customers, without having to invest tons of money, on outrageously expensive, dismally performing, traditional advertising campaigns and or promotions.
In order to accomplish this, all they had to do, was allow these brand new first time customers, (who are extremely valued customers of the hair or nail salon stylists), to initially bring in a two sided business card.
Which they or someone they know, work with, live near by and or are related to, originally got from the hair or nail salon owner.
Small Business Owners And Or Service Providers Really Are The Major Heart Beats Of Their Local Economies! (In More Ways Than One!)
So here’s what happens, whenever someone brings the two sided business card in, for the very first time, in order to save X amount of cents, off a gallon of gas.(Or whatever! 😀 )
The auto repair shop, automatically replaces the hair or nail salon stylists two sided card, with one of their own.
And it’s also two sided, and it’s laminated and annually renewable each year, for just $5 dollars
or X.
Side (A.) allows the recipient to save X number of cents, off a gallon of gas for life.Say what?
And side (B.) entitles the recipient to save X% off for life, on more profit producing brake jobs, muffler installs and or repairs, transmission and engine repair work and tuneups etc.
(And yes, you best believe, these local customers, will definitely take their social media accounts by storm!Wouldn’t you? 😀 )
Your Small Business And Or Service Can Definitely Help Other Local Businesses Out Of A Slow Period!
And let’s say on average, about 25% of the people who initially get gas, eventually upgrade to a repair job, the auto repair shop makes a whole lot more money on.
Even without any type of substantial discount incentives.Stop and consider, what one, (or two) local service providers, can do for another local, non directly competing vendor.
Every time a local female, buys a hair wash and trim, they receive one of the nail or hair salons, two sided business cards, discussed earlier.
And when they initially redeem it at Joe-s gas and auto repair business.They automatically get an annually renewable, two sided business card from Joe-s.
And remember, the hair or nail salon stylist, on averages, sees 21,000 total and repeat local customers, pass through their doors per year.(Or whatever their actual numbers turns out to be! 😀 )
Savvy Entrepreneurs Are Extremely Open To What’s Truly Possible!
And 8,400 (or 40%) of them are the hair or nail salons first time customers. 😀
BTW, be sure you watch the video embedded in this particular post, for even further clarification.
So let’s say on average, a mere 30% of the hair or nail salons, total customer base of 21,000 local women, initially go to Joe-s garage and after purchasing some gas and saving X cents per gallon.
They whined spending on average, $280 dollars, on their first paid job, which includes their 20% lifetime discount. (21,000 x .30% = 6,300)
If 6,300 local ladies, spend on average, $280 dollars with Joe-s garage.
Is There Any Valid Reasons You Can think Of Why Your small Business And Or Service Can’t And Shouldn’t Get A Piece Of This Type Of Local Gravy Train!
Ladies & gentlemen, Joe-s garage, (and or) their major competitor just grossed an additional $1,764,000 dollars! 😀 Say what?
So initially, these 6,300 local women, have extremely positive stories to tell, both on and off of social media. Do they not? 😀 For sure.
In part four, you’ll discover at least three more brain dead simple ways, for some extremely savvy entrepreneurs, to leverage some of their most valuable, tangible and intangible assets, into multiple streams of income. See you in just a little bit, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!