How To Interpret And Understand Your Blog Stats And What Your Best Customers Are Saying!
( Even Though You Don’t Actually Talk To Them!)
Have you ever noticed how much you can actually determine (or intuitively sense) from someone that you know or respect, like say your spouse, kid(s), significant other, friend, close relative and or a trusted associate of some kind?
And believe it or not your best online customers blog stats can tell you a lot too.
After you really get to know them your online visitors can actually convey a lot of unspoken information. Don’t you agree?
So Who Else Wants To Discover How To Properly Interpret Your Individual Blog Stats So You Can Better Understand What Your Website Visitors Are Really Saying!
Well believe it or not, your relationship with your valued on or offline subscriber/customer is really no different.
Case in point. Sometimes our online visitor(s) can and will subtlety convey an absolute ton of extremely valuable information.
And this can and will have a tremendous effect on your ongoing bottom line. Just depending on:
A.) If you are savvy enough to perceive their messages.
B.) And how you proactively respond to it.
You Really Can Learn A Ton Of Insightful Information From Your Best Online Visitors …. Even If The Two Of You Actually Never Say A Word To Each Other….
Here is just one incredibly powerful (graphic ), and incredibly practical true life example to illustrate this concept.
One of my favorite business mentors/coaches and an extremely successful (full time) online marketers, pointed this one simple money maker out to us recently on one of his (incredibly) popular, 60 minute “No Holds Barred” power marketing sessions.
See how (applicable) this one tiny insight might be for you as well. Recently as he was reviewing his weekly Google analytics stats for one of his main WordPress blogs, in one of his niches.
He happen to notice that his (about me page), receives about a third of his blogs total daily traffic!
This of course is a huge insight for him, because this particular blog gets a ton of daily free (organic) traffic from practically all the major search engines. Primarily Google of course.
And from his many JV partners constantly referencing his blog in their emails, webinars, social media content and pod casts etc.
(Note: FYI, the term organic (or free) just refers to any free traffic that you generate from any of the major search engines, as a result of one of your websites/blogs specific pages being listed organically (free) in the major search engines.
Which means that you do not have to pay for any of the traffic.24/7.)
Follow The Path Of Your Online Visitors And They Will Lead You To The Pot Of Gold….
So what he quickly decided to do in order to maximize all of this free traffic was to strategically place an opt in box on the right side of his about me page. This way he just dramatically increased his overall chances of some of his first time visitors opting in (joining) his list. (Power List Building 101.)
There are two extremely valuable insights for you to gather from this extremely brilliant marketing ploy.
A.) First of all, he strategically placed his opt in box on his “about me” page in the upper right hand corner of his page. Not the lower left under the text written about him.
His reason being, tests have proven overwhelmingly the vast majority of readers, (read) a page or document ( on or offline) from top left to right.
And since up to one third of his enormous daily free traffic was landing on his “about me page” it only made sense for him to further capitalize off of this free traffic.
(Note: Yes you have (and will) continue to see some of the big name marketers have their opt in box, either on the top left or (below) the fold, in the middle of their squeeze page or website/blog etc.
They are already established and it simply doesn’t matter as much! But in the beginning stick to the proven basics!)
Your Proven Lead Generation Strategies Should Go With The flow And Not Against The Grain!
B.) The next smart (marketing) thing he did was to place his opt in box (above) the fold. This (seemingly) incidental strategic marketing ploy also makes a big difference. Here’s why.
Your typical (first time) online visitor will initially only be on your site or any given page for only a few seconds at best.
So if you place your opt in box further down the page, (below) the fold and they have to scroll down in order to see it.
They may not stick around long enough to even see it!
Don’t forget (that) on average you only have about five seconds or less to capture your online visitors immediate attention. And then they’re gone. Possibly for good.
Meaning- if they leave your site prematurely (for whatever reasons) and you don’t, (or worse) yet, you’re not strategically list building by capturing their contact information, (mainly) their first name and their primary email address in order to start your all important long term follow up process.
Successful Online Marketing Is About Serving Your Target Market Better Than Your Major Competitors Do!
My friend, you are sacrificing a staggering 98% of your long term income! Ouch!
Because whether you realize it or not. On average, whenever a first time visitor leaves your site, ( translated- a glorified stranger, and they didn’t opt in to your list, (99%) of them aren’t coming back!
Which means (you) and all of your clueless competitors will continue to starve big time, because you’ll be trying (in vain) to earn some type of living from the remaining one percent!
The other really savvy marketing thing he did was, his opt in box offered powerful free pre qualifying information, about one of his pricier more advanced one on one ongoing mentoring/coaching programs!
This way he knew if they opted in, they’d already be pre qualified in terms of the type of money and effort they were willing to invest upfront!
Before You Can Really Earn Consistent Money On Or Offline You Have To Know What Your Ideal Customers And Clients Really Want!
Here’s your two powerful insights:
1.) You must track your on or offline stats, but especially online. Sign up for a free Google analytics account. And whenever you notice any particular page on your blog, and or multiple page website, (other) than your home/index page is getting a ton of traffic.
(FYI: The term home page ( old school) or index page simply means this is the typical page your first time visitor lands on after they click on your link.)
Make sure (if your blog theme allows it), you place your opt in box (List Building 101), in the upper right hand corner (above) the fold. This way your visitors don’t have to scroll in order to see it!
And this strategic placement also takes advantage of the natural progression of their eyes as they read, (more like) rapidly skim your page.
2.) The other powerful insight is this: my online marketing mentor also pointed out. Any time you notice that your “bounce rate” (this just means) that as soon as a visitor hits your page, and immediately leaves (bounces off) your site, without viewing any additional pages on your site.
If your “bounce back rate” is above 70%.That’s a sure sign of one of two things.
You’re Far More Likely To Increase Your Web sales When You Implement The Proven Online Basics!
A.) Either they probably aren’t your true target audience to begin, (in which) case they probably shouldn’t have been on your site in the first place.
B.) Or there is something about either your copy or your sites overall layout that is turning them off big time!
Which means you’re probably copy writing from the client repelling I, we, me bank account draining perspective.
Or perhaps your site is just simply too hard to navigate (translated) they can’t easily find what they’re looking for!
Ideally, you want to have as low a “Bounce Rate” as possible. Good luck with that one!
Remember, always try to write from the ultra magnetic you, your money in the bank perspective!
So do a quick review of your site(s) now! Because just by making that slight copy writing and ease of navigation adjustments may mean the difference between earning money (long term) and continuing to starve!
(Q. What three incredibly simple insights can you easily apply to your business, product or service in the next 30 days or less?)
And that my friend; is how to hear and understand what your best potential customers/website visitors are really saying.
Even though you don’t actually talk to them! Pretty cool! Don’t you agree?
Your Strategic Blogging Efforts Are A Proven Marketing Tool And Asset You Should definitely Be Utilizing As Often As Possible!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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