Your one creative marketing idea equals success!
Remember in Part one of this series how a mega proven, low cost creative marketing idea has the potential to gross the CPA firm (in our hypothetical example), an additional $150K in just about one year or less?
Do you also remember how much the firm typically spent to acquire a new customer? It was somewhere between $450 -$600 dollars.
By Knowing Your Particular Customers Total Lifetime Value You Can More Accurately Determine How Much Your Business Can Really Afford To Spend In Order To Acquire A New Customer….
No matter how successful you are, that’s still a lot of money to invest trying to generate a brand new first time customer, don’t you agree?
But it’s really a fortune when you’re consistently blowing that type of money on outrageously expensive traditional advertising methods such as local radio, newspapers and TV ads etc.
(And the absolute worst part is, each time you run a traditional ad like a display ad or local radio ad. Once you stop paying for them, whether they work or not, the ads stop. Contrast this approach to strategically capturing a percentage of your visitors opt in email address.
Now each time you email out a pre-written and or unscheduled’broadcast’ email message to your subscribers, your cost basically stays the same!) Until the size of your list grows.
(And without a doubt it does matter which email service provider that you choose!)
Your Entrepreneurial Skills Can Help You Climb Mountains!
As you recall, the CPA’s ideal long term customer/client has a total ‘lifetime customer value’ of $15k.
Which means, after you’ve run your particular customers total ‘lifetime customer value metrics’ for your particular business and or service.
You’re now in a much better, and more realistic position to tailor a specific marketing strategy based on what you can actually afford to spend/invest in order to generate a new first time customer.
Referring to the previous example in part one of this series. Since the CPA knows their ideal client is worth at least $15k over the next X amount of years.
Why not offer $200 dollars every 90 days as the guaranteed grand first prize winner in your Mom & Pop printers quarterly free drawing.
A Really Simple Creative Marketing Idea Or two Can literally Be Worth Their Weight In Gold!
Sure it cost you double in upfront expenses per quarter, but think about your long term math.
The higher the guaranteed grand first prize amount is, the more likely you are to get tons more first time prospects entering the free drawing. Don’t you agree?
So what if you double the amount of people that enter your free drawing to 2,000 people a year or 500 new leads every quarter (2,000 new prospects per year/4 quarters = 500 new prospects every 90 days.)
Your Well Developed Entrepreneurial Skills Just Might Surprise You!
Again if you get the same dismal one percent sales conversion rate, that means 20 people convert to long term customers and clients, and they’re worth a cool $300k (long term) of course to your firm! Minus the cost to acquire them. (2,000 x .01% =20 new long term clients worth $15k each.) ( Or X.)
Plus, the CPA (or you) just added an additional 2,000 people to your list to follow up with (over time) and collect both testimonials and referrals from.
Now let’s quickly explore how a savvy Realtor might benefit from the strategic use of the word free in their long range marketing plans.
(And of course (if) you’re marketing savvy enough to be contacting all of your subscribers via inexpensive email, instead of offline snail mail, you just strategically lowered your long term out of pocket cost by an additional 25-35% or more!
How To Successfully Sell Your Home Or Investment Property In Any Market! ( Without Using A Licensed Realtor!)
That’s the title of a free 90 minute monthly workshop, which an extremely successful Realtor teaches in their local area. Huh?
How and why you ask? Simple.
Remember the incredible stat from part one in this series? A staggering 67% of the people who attempt to sell their home on their own, in just eight short weeks, will cave in and quickly decide they’re much better off simply letting an experienced Realtor and or agent handle this potentially time consuming process. Bingo!
Q.) And once they decide to list with a reputable, experienced licensed Realtor. Who do you think they’ll probably turn to?
A.) Why none other than the person/company who carefully and strategically guided them through the waters by pointing out the potential pitfalls.
The one who provided a list of at least five local banks and credit unions that (currently) have outstanding financing rates, low up front fees and bare bones minimum closings costs etc.
You Could Literally Be One Creative Marketing Idea Away From Major Success!
Plus, the one who provided (in the free workshop), a detailed seven point checklist entitled “Seven Simple Ways To Spot Potential Credit Challenged Buyers! ( Before You Even Start The Paper Work Process!”)
Plus, shared with them; five incredibly simple things you can do to instantly improve the curb appeal of your home or investment property, for less than $100 dollars. Not to mention, the free five page special report entitled “Five Simple Questions To Ask Your Closing Attorney Before You Agree To Close On The Sale!”
Once the potential seller really starts to totally appreciate all the intricacies involved in selling their valued home and or investment property, they’ll also quickly see and appreciate the incredible service this savvy ‘think outside the box’ Realtor and or sales agent is truly providing! Don’t you agree?
But the absolute best part is this; each month, as they teach this free 90 minute power ‘No holds barred’ workshop. Within eight short weeks or less! A certain percentage of the attendees will quickly come to their senses and list their home and or investment property (or both!) with that Realtor and or sales agent. Bingo!
Plus, over time, refer others as well. Can you say kaching? And that my friend, is how the ultimate insiders (such as your self) strategically use the word free to cash in big time (over time!) Any questions?
Q.) How soon within the next 60 days or less, will you be adding the free drawing strategy to your marketing arsenal? Go forth and conquer entrepreneur!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
For the rest of the (untold) story, be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and for an extremely limited time it’s yours free!
