Now This Is How To Leverage Your Assets And Or Resources!
Entrepreneur have you ever? Or when is the last time you tried to discover how to leverage your assets and or resources? As of right now. What do you consider is your most valuable assets and or resources are?
And remember you and or your major competitors are talking about both tangible and intangible assets and or resources, right? You definitely don’t necessarily need direct access to a self hosted WordPress blog.
Or an offline business or service. As long as you or your major competitors have direct or indirect access to your ideal prospects and or customers. You can definitely make things happen. Are you okay with that?
You Keep Systematically Building Trust With Your Ideal Prospects And Customers! (And Watch Your Bottom Line Soar!)
Ladies and gentlemen strictly for hypothetical marketing illustration purposes only. Take a look at the bottom of wine featured in the main picture with this particular blog post. Let’s suppose you or your major local competitors.
Are extremely marketing savvy, non franchised appliance retailers. And you already have a pretty good idea what your ideal customers total life time customer value metrics.
This being the case. Let’s suppose you and or your major competitors. Approach a few local bar owners. Where at least you and or some of your key employees occasionally frequent.
Because this being the case. The following extremely low hanging fruit marketing strategy. Can and definitely should be inexpensively tested. (Hint: Strategic testing alone can and will often uncover some previously untapped marketing opportunities.)
Are You Finally Ready To Discover How You Can Systematically Go About Scaling Your Business And Or Service?
So what if you were to supply the owner(s) and or all of their future and current employees and vendors. With a free bottle of any mid level bottle of their choice. At you and or your major competitors actual hard cost.
Provided they join you or your major competitors opt in email list. And they drag a friend with them to your store. Whose at least 18. Before your ten or X day expiration window expires completely worthless.
Of course you or your major competitors could also simply give the owners of the bar a free mid level bottle of wine and champagne. An X dollar value. Knowing at least some of them will gladly share it with their friends, associates, neighbors and or in laws etc. But here’s the next strategic marketing leg of your strategy.
(And just to be crystal clear ladies & gentlemen. The above mentioned individuals would only be given these extremely time sensitive gift certificates. To get the free or super discounted bottles of wine. After they join the retailers opt in email. And drag a friend with them to you or your major competitors retail store.
On top of receiving some type of extremely time sensitive discount of your goodies as well.
Let’s Talk About Strategically And Inexpensively Getting The Word Out!
But here’s how you and or your major competitors could and definitely should inexpensively test the following brain dead simple marketing strategies and tactics.
First, use at least one or two mid level bottles of your best tasting or best selling wines. And the first ten ladies & first ten or X number of locals who actually sit down at the bar. (Start out on your typical slowest day(s) of the week.
Surprise them by making them aware. They qualify for one free glass of great tasting wine or premium beer or champagne. Or whatever! As part of a market test being conducted by the owner(s.)
They get their free glass on one of the bar owners traditionally slowest days and or seasons of the year. And some viral positive word of mouth and mouse will definitely place of some level, correct? 😀
Get Used To Strategically Leveraging Your Local Audiences For What It’s Definitely Worth!
And of course the bartenders also agree to pass out 20 or X number of your sealed envelops. Which reads on the outside of the envelop. In big, bold red letters. (I’ll bet at least some of you can guess, correct? 😎
“You Definitely Deserve This!” Ladies & gentlemen who could possibly resist such a provocative come on? Especially when you’re not expecting it. 😀 They’ll rip the envelop open in X amount of nano seconds, correct?
And inside will be, if nothing else. One of you or your major competitors, best market tested. Extremely time sensitive gift certificates.
The local bar owner(s) strategically build goodwill with their best customers. They also generate a ton of positive word of mouth and mouse exposure, correct?
And by extension either a flood. Or at least a trickle full of repeat business, for literally pennies on the dollar right? Meanwhile the extremely marketing savvy retailer also benefits from extremely low cost customer acquisition.
My friend, any questions how to leverage your assets and or resources? For literally pennies on the dollar.
Don’t Be Afraid Nor Hesitate To Take Things To The Very Next Level Or Two!
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