Maybe It’s Time You At Least Tested Some Creative Marketing Incentives! Part Two
For sure there is an awful lot of talk. Especially online about automated sales funnels, right? You and I simply push a button and bam. Instant this or that. Truth told, the more efficient and automated your process is or becomes.
Your initial front end costs will definitely add up pretty quick, right? 😀 Because no one qualified. Or any reputable company will perform these particular techie functions for peanuts. Unless the long term back end is incredibly lucrative. 😀
Meanwhile, you and I or your major competitors can (if nothing else!) Always inexpensively test some creative marketing incentives, right?
Would You Rather Grow Your Business Or Service? (Or Just Keep Increasing Your Traditional Ad Spend!)
On the initial service, it may not seem like professional service providers can proactively participate in any type of creative marketing incentives. But rest assured they most certainly can. how you so skeptically ask?
First, let’s do a simple, (albeit!) hypothetical side by side comparison of potential marketing possibilities, okay? So a local competitor of yours (for whatever reasons!) to invest a cool $40,000 – $75,000 dollars per month. On one of those outrageously expensive, dismally performing local billboard ad campaigns.
And your far more marketing savvy women’s cosmetic distributorship. Decides to at least test utilizing, some type of creative marketing incentives.
Which means if she reads 250-350 females cards over the course of a year. And each of those females all know at least 25 or X number of other local females. From literally all walks of life.
Check out the math. (250 x 25 = 6,250 locals. And 350 x 25 = 8,750 potential exposures.) 30% of whom are ready and qualified to become first time customers within the next 30 days or less.
So you or your major competitors start her off with a free 32 oz. sample fragrance of her choice. But you also provide her with 50-100 of your best market tested. One or two sided, direct response type of index or business cards.
Which encourages the card or index holder to enter your monthly or quarterly free drawing! For their chance to win a 64 oz. bottle of fragrance of their choice.
Viral Word Of Mouth And Mouse Marketing Is Definitely An Evergreen Strategy!
Which usually retails for at least $650 or X dollars per bottle. But simply for dragging a friend with them, whose at least 18. Before a certain date.
They automatically get a free 32 oz. sample of their choice. And the moment the professional service provider generates 10 or X number of paying customers.
They automatically win a free 64 oz. bottle or fragrance of their choice. So you know they’ll constantly be bragging. Both on and offline, correct? My friend, are you totally sure? Some type of creative marketing incentives wouldn’t help?
(And those of you located in the US. And are celebrating the 4th of July! Enjoy and thanks for stopping by!)
If You Don’t Have Personal Access To Them! (Another Non Directly Competing Vendor Does!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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