How To Boost Repeat Customer Sales And Lower Your Out Of Pocket Cost By A Whopping 500%!!
How many times have you heard it said that” the road to wealth is paved with leverage?”
Probably (at least) a gazillion times,correct?
But rest assured, that seemingly trivial statement is very true.
And one of the simplest most powerful ways to leverage your long term profits is by strategically boosting your repeat customer sales. Which means, don’t just fixate on that expensive (front end) sale.
Extend your marketing leverage by lowering your up front out of pocket costs and selling more to your existing customers to boot!
This Is Why Some Of Your Very Best Marketing Strategies Should Emulate The Big Boys And Girls!
For ex; you do realize the big time Insurance companies leverage your/our premiums and successfully invest them in order to profit and stay in business,correct?
That is to say, they pool those hundreds of millions (or billions) of dollars in annual premiums, and other fees that they collect.
And pay out a paltry 1-3% in interest payments, and they turn around (over time) of course, and they successfully invest those exact same funds and consistently yield anywhere from 8-14% ) or more) in annual returns!
Marketing Leverage Is Not As Hard To Generate And Or Create As You Have Been Initially Led To Believe!
Think about it for a second; if you could borrow (say) 100 million dollars (or more) from the hopelessly miss informed, and risk averse general public.
And pay them anywhere from a lousy 1-3% and invest that same 100 million and yield, (say) just 10%.
That would mean you would owe your clients about 3 million dollars in total interest payments minus the ten million that you took in! (That would leave a gross net front end profit (in this particular) example, of seven million dollars!
You deduct your taxes and other standard costs of doing business.
And you’d still net about 5.5% percent or in this particular case about 5.5 million dollars! (100 million x 10% = $10 million per year minus the 4.5% in annual cost =$5.5 million in gross net profits!)
Marketing Leverage Creates A Ton Of Long Term Profit Possibilities Just Like Financial Leverage Does!
That in nutshell is a simple, extremely watered down example of profiting from financial leverage.
Banks and Insurance companies, (and every) type of successful retail and service business in between, ultimately survives on the strategic use of business and financial leverage of all kinds!
Big time viral marketing leverage of 500% or more is often achieved by savvy marketers like you, by doing something powerful once and getting multiple uses out of it.
For ex; here are five incredibly simple ways to create long term viral leverage of at least 500% or more!
All five of the following low cost, (non) time consuming marketing strategies involve you (or someone) you know creating some type of high quality free ‘how to’ lead generating information product of some kind.
It might be a 5-40 page special report in PDF format; or it might be some type of insider audio interview series product.
Or it could be a video series product of some kind. The main point is; after you create it, you then use these five incredibly simple ways, (or others) which you come up with in order explode your long term bank account filling marketing leverage!
Well Implemented Joint Ventures Offer Fabulous Marketing Leverage! (Do They Not?)
1.) You could allow offline vendors of all kinds like, your local investment clubs or other business associations, like your local chamber of commerce (or smaller) lesser known groups to do one of two things with it.
A.) Give it away to any other members who pay their annual dues by credit card or money order.This lowers their cost when members bounce checks! Ouch!
B.) Or allow them (and other vendors) to sell it at their annual events and let them keep 100% of the up front profits! That way they will aggressively market it! And you in turn create new first time customers for next to nothing or free on the back end of your sales funnel! 😀
Who Seriously Doesn’t Want To Inexpensively Boost Repeat Customer Sales!
2.) Next, you could self publish some type of popular ‘how to’ instructional manual of some kind on a subject,which your particular niche simply cannot get enough of!
And allow the publisher to keep 100% of the front end profits as long they agree, you get to include some type of free lead generating offer inside the book or audio series.
That way you simultaneously build your opt in email/mobile marketing list.
And they agree to help find you at least three other JV (joint venture) partners, which you can make the exact same arrangement with! This way you get massive powerful, free viral marketing leverage!
Think about it for a second, if Entrepreneur Magazine agreed to give your ‘how to’ book away as a free bonus to every one of their four millions subscribers that renewed their annual subscription.
And just 30% of those four million subscribers joined your list! That would mean, a mere 1.2 million prospects would be available for you to follow up on! ( Four million x .30% = 1.2 million opt in subscribers!) Kaching!
Plus remember, the deal is, they also agree to get you at least personally introduce you to two other major players.So yo can at least negotiate the exact same or a similar arrangement with.
Some Of Your Very Best Marketing Strategies Are Literally Bursting With Viral Marketing Leverage Possibilities! (Don’t You Agree?)
3.) You (or) one of your big time JV partners could find a national telemarketing service, and (again) allow them to offer your book,CD, DVD or whatever to all their paying customers, as a powerful free upsell bonus in order to help the tele marketing firm(s) increase their initial appointments and or sales!
They’ll ultimately sell more products and services and your list building is on massive (passive) steroids!
4.) You could also allow reputable charities to use your lead generating product to help them fund raise!
They keep 100% of the up front profits generated by the use of your info product and you of course keep 100% of the back end sales!
5.) Another area that is simply begging for your help! Everyday (literally) millions of struggling outside sales reps try desperately (in vain), to set appointments to see either, local business owners and or their upper management people!
You Help Other Non Directly Competing Vendors Become More Successful And You’ll Ultimately Help Yourself As Well!
Don’t you think it would help move things along if they could offer your, and others ‘how to’ free info products as powerful free inducements worth X amount in perceived value, in order to set the appointment?
And they get to keep them,whether they do business with the sales reps company or not! Bingo!
(Q. How many of these five incredibly simple low cost, high powered marketing strategies will you use to help explode your long term profits.
And increase your long term marketing leverage by at least 500% or more in the next 90 days or less?)
And are you now, starting to truly appreciate, how you strategically boost repeat customer sales, for literally pennies on the dollar! Say yes!
If you gained any value at all from this particular post, then please Google Plus or tweet this! Thanks!
And don’t forget to grab your powerful 22 step small business marketing idea kit! It’s a $97 dollar value! And for an extremely limited time it’s free! Get to it!
