Powerful buzz word marketing works!
(And how you can too!) How many times have you gone into a local offline business and seen one of those displays that other local vendors advertise their various products and services.
An incredibly simple and proven way to use buzz marketing to generate powerful free word of mouth publicity.
Sometimes it’s nothing more than simply a single two sided sheet of 8.5 x 11 sheet of paper and they list practically everything from the local flea market dates to other big time local events etc.
Basically, you name it and at some point its been listed there or it will be somewhere in the not so distant future.
The main point being that the daily foot traffic in the stores that participate in this type of cross promotions really does pay attention to this type of low cost non traditional advertising/marketing strategies.
With that established; let’s now turn your attention to:
How To Inexpensively Put Your Word Of Mouth Advertising Campaign On Overdrive!
For illustration purposes only; let’s take two successful offline businesses. One is a highly successful upscale jeweler that sells those extremely eye catching accessories, that you simply can’t live without.
And the other is a local car dealership that specializes in those extremely popular, fancy foreign cars like beamers.
Now let’s also take the luxury of suggesting, that these two highly successful small business entrepreneurs routinely cross promote each other.Huh?
For the sake of this eye opening example of how to inexpensively generate some powerful free word of mouth publicity; let’s focus on the upscale car dealership owner first.
Without A Doubt In Your Local Area There Are Tons Of Potentially Non Directly Competing Cross Promotional Partners!
Since they sell primarily expensive cars, let’s take the luxury of saying their customer base is made up of primarily upper income individuals and or couples who annually earn six figures & beyond.
Which probably also means at some point a certain percentage of these customers currently, or at some point in the past, probably owned a rather expensive home, condo or investment property of some kind.(More than likely, right?)
And since the dealership has sold them at least two – five cars (or more) over the years. They’ve really gotten to know both their customers and in some cases family members and or associates and some employees as well.
Watch how this extremely savvy car dealership (or your business) can strategically cash in big time, simply by extending some powerful inexpensive, “Take No Prisoners” go the extra mile type of customer service power marketing!
And in the process generate some guaranteed explosive, free long term, positive word of mouth and mouse publicity.
Because this savvy car dealership is smart enough to constantly be building both their on and offline database.
Let’s suppose they currently have an opt in list of 7,000 prospects, (and of course) part of this list also includes prospects, that have simply visited the dealership,but haven’t actually purchased a car yet.
Here’s where this type of go the extra mile type of power customer service marketing can really pay off big time.
Just Continually Look For Some Not So Obvious Ways Of Being Helpful To Ideal Prospects And Customers!
Suppose while talking to one of their best long time customers, they discover their customer (or an associate) has recently decided to sell their current home.
And they’ve also initially decided to go the “For Sale By Owner” route in order to try and save potentially thousands of dollars in Realtor commissions.
The car dealership owner asks the customer for a copy of their flyer and sends a ‘special announcement’ email it to their entire list of 7,000 opt in subscribers.(Or whatever the total actual number turns out be.)
You can only imagine the effect of this strategy if their opt in list is even larger!Right?
And the very first subject line they initially test, might say something along the lines of: Your first name, Are you looking to buy a luxury home?
Over The Top Customer Service Strategies And Or tactics Is Definitely A Sound Investment Worth Making!
Then it simply goes on to inform all the subscribers about their customers luxury home and or condo or investment property etc. And of course it includes the link to all of the juicy details!
And of course there is always the slim chance, that not one of the 7,000 opt in subscribers, is currently in the market for a luxury home! And or investment property. Or looking to invest in any type of business etc.)
But if the property seller(s) is smart enough to offer some type of really cool cash referral fee to anyone that ultimately leads them to a buyer.
That will probably cause at least some of the subscribers to forward the email to at least a few friends and business associates. And mention it on their Facebook page as well.Right?
So How Much Long Term Goodwill Are You Currently Building With Your Customer Or Client Base?
Here’s the real point: If it turns out that (just) by sending those one or two tiny emails to their 7,000 opt in subscribers list, and the individual or couple ultimately sells their home and or investment property etc.
And winds up saving thousands of dollars in Realtor commissions in the process. The $64K question is this:
What type of long term, powerful free word of mouth (and mouse) publicity will that type of go the extra mile, power customer service marketing yield for years and years to come? You so got that right!
(Q. How soon will you be able to add go the extra mile customer service, power marketing strategies and or tactics, to your marketing tool chest in the next 30 days or less?)
As always if you got any value out of this post, please tweet or Google Plus this!Thanks!
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