How Seeing The Big Picture Helps You Make A Whole Lot More Money!
Sometimes it really is a good thing when you (and I) know something the vast majority o your major competitors don’t. Would you not agree? Say strictly for hypothetical marketing illustration purposes only. Sadly the most of your major competitors don’t market or promote as if they’re seeing the big picture, do they?
This being the case it sort of opens the door (extremely wide), to at least inexpensively testing some previously untapped marketing possibilities. And who knows “what” you or your major competitors may discover as a direct result of doing so.
Surely you’ve already experienced what occasionally happens when you start strategically and systematically testing, tweaking and monitoring different strategies and tactics, right?
You begin to realize some of your under utilized options may in fact be far more profitable then what you’re currently doing. Bingo. This is sort of the idea(s) and motivation behind this particular posts. So turn the page and have a much closer look and decide for yourself. Fair enough?
Entrepreneur Isn’t It Time You Fully Embraced The Potentially Profitable Benefits Of Partnership Marketing?
Case in point. Let’s say you own a non franchised, single location women’s hair or nail salon. And since you’ve been begun diligently studying various no traditional lead generation strategies and tactics.
You’ve truly begun to better appreciate the real value of your particular service. Not only in terms of “how” your steadily growing customer base can be systematically leveraged by other local, non directly competing vendors. But also “how” money your being a non traditional leader generator for them can continuously save them over time.
And “how” such a mutually beneficial arrangement can consistently open other doors of previously untapped marketing opportunities.
Here’s such an example. (And again please remember and appreciate entrepreneur.) The following hypothetical marketing examples are for illustration purposes only.
Let’s say your local (hair or nail salon) is open five days per week and (usually) closed two days a week. Unless one of the days you’re usually open happens to be a holiday. Like Thanksgiving or Christmas or New Years day etc.
So here’s a potential long term strategy you or your major competitors can at least test. You find initially at least two up and coming local hair stylist. Maybe they just graduated from beauty/ hair dressing school. Which means they haven’t found full or part time jobs with other local salons just yet.
Maybe you or your major competitors run local ads in the throwaway guides. Or you get permission to post your flyers on the bulleting boards in the local beauty schools etc.
Really Effective Marketing Or Promoting Is Often A Matter Of Better Understanding Your Target Audiences Wants And Desires!
This being the case. Here’s “what” you or at least one of your major competitors initially proposes to these two or X number of local upcomers. They initially get to service their new and hopefully long term repeat clientele, on the two days your shop is usually closed. Say what?
And provided they agree to help you out. They can earn the right to rent their chairs for free. Here’s the details. As long as they help you pass out one of your top JV (Joint Venture ) or top cross promotional partners best, two sided, extremely time sensitive tested offers.
And every time these two or whatever the actual number of upstart stylists happens to be. Every time they generate at least ten or X number of 1st time customers per week.
Their weekly chair rental for the two days is free. Say what? Think about “how” potentially motivating this one incredibly simple marketing strategy can be or quickly become.
Plus as soon as they generate over 25 paying 1st time customers. They also earn $100 dollars per customer. And the stylist also earns an additional $100 dollars per lead converted into customer, from the same leads.
Because the vendor is paying a maximum of $200 dollars per lead conversion to customer. So the hair or nail salon owner is simply splitting their additional earnings with the stylist.
And Here Is Where And How The Non Directly Competing Vendor Takes Things To The Very Next Level Or Two!
In this particular case, let’s say the JV partner of the hair or nail salon owner is a single location, non franchised retail jeweler. And they also make the two up coming stylists aware. With permission of the hair or nail salon owners first.
They both get to purchase a pair of $650 dollar a pair of diamond studded earrings for the jewelers actual hard cost. Say what? Provided they do two or X number of things.
1.) First: They join you or your major competitors opt in email list.
2.) Second: The moment they generate 10 or X number of first time paying customers for (in this particular case only,) the retail jeweler. Then they qualify to purchase those $650 dollar a pair diamond studded earrings for you or your major competitors actual hard cost of X.
And simply for dragging a friend with them whose at least 18. Before the ten or X day expiration date window expires. They also get to purchase an extremely eye catching bracelet which usually retails for at least $300 dollars for just $89 dollars or X.
And as long as their guest joins you or your major competitors opt in email list before they leave your store. They get to purchase a pair of diamond studded earrings which usually retails for $450 dollars a pair.
You Definitely Can And Should Strategically Use Your Pricing To Ethically Bribe Your Ideal Prospects And Customers!
But they only pay half or $225 dollars. (And as soon as they-meaning- the guests- confirms their subscription to your opt in email list.) They will get an extremely time sensitive, market tested gift certificate to save either 10% off up to $200 dollars if they come alone.
Or simply for dragging a friend back with them to your store. Whose at least 18, before the ten or X day expiration date expires.
They automatically save 40% off up to $1,500 dollars or X. So practically every one involved becomes a walking, talking billboard for in this particular case, the retail jeweler.
Which helps spread the word like wildfire both on and off of social media, don’t you agree? Profit seeking entrepreneur this is how seeing the big picture helps you or your major competitors systematically make more and more money. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
