Here’s How A Really Simple Business Expansion Strategy Can Ultimately Lead To Some Major Profits!
Are you currently familiar with the frequently thrown around term JV or Joint Venture partners? I sincerely hope so. And even more importantly. Are you currently utilizing this proven business expansion strategy? As often as you possibly can BTW.
At least on some level. If not you’re literally spending, (more like) throwing away more of your extremely hard earned money. On outrageously expensive, dismally performing, traditional advertising or promotional campaigns than you need to.
And even worse. Once you or your major competitors actually put a pencil to it. (And please do.)You’ll quickly discover “how” you can not only systematically generate more spendable front end income. By utilizing far less initial front end financial resources or assets.
But you can also dramatically lower your initial front end costs as well. Sound like something you’d like to know more about?
So How Do You Develop A Business Growth Strategy? (Which Is Definitely Worth Pursuing!)
This is definitely a great question. First of all. You or your major competitors should seriously consider the following. Let’s suppose you either own or manage a very successful, retail women-s cosmetics distributorship.
And even though you sell high end women-s perfumes. You basically have separate tiers. You have 64 oz. bottles, which typically retail for $189 and a mid level fragrance which typically retails for at least $60 and a higher end fragrance which typically retails for at least $1,100.
All the way up to $1,700 dollars a bottle. Say what? And basically each fragrance has a hard cost of about half it’s typical retail price. And unlike the vast majority of your major local competitors.
You no longer wish to go the outrageously expensive, dismally performing, traditional advertising or promotional route. Say what?
To invest $300 dollars to generate a lead. Who either goes directly to your state of the art WordPress website. Or comes to your local showroom. Primarily to take full advantage of your quarterly “closeout” sales event.
And spend all of $179 dollars. (Or something less than it actually cost you per lead.)For a pair of one of your most popular diamond studded earrings sets. Which normally retails for $475 a pair or higher. Huh? Never to be see again. Because:
A.) They didn’t join either your opt in email or text message list.
B.) You or your major competitors didn’t offer them any type of market tested “bounce back” offer. (This all too common marketing scenario happens practically every day. In virtually any and every business, industry or service you and I can possibly think of.)
Your Long Term Continued Growth Definitely Depends On How Well You Power Network!
Case in point. Let’s suppose you approach a local up and coming magician. Huh? And you demonstrate to them. How your marketing savvy can definitely help them grow their best clientele for literally pennies on the dollar.
A proven process more than likely. They’re not truly familiar with. At least not to the level you or your major competitors are.
First you help make them aware, of how many previously untapped potential JV partners or cross promotional partners.
They can or should be systematically leveraging. In order to help get and keep the viral word of mouth and mouse buzz going about their particular services.
Going forward here’s what you have the magician at least test. Every time they perform locally. Especially for their residential customers. As opposed to their higher end paid corporate performances. Let’s say their typical paid residential performance.
Which usually for birthday parties. Where the kids ages normally range between seven -twelve. And maybe 7-10 mostly Moms. With maybe twenty percent dads or legal male guardians in attendance.
start having the magician offer a free drawing on the spot. (After their performance of course.)
Have Or Are You Starting To Notice The Real Road To Long Term Business Expansion Starts With Some Positive Viral Word Of Mouth Or Mouse Buzz?)
So each parent or legal guardian in attendance is given an index card to print their first and last name on. They simply drop it in a bowl or whatever’s handy.
And the birthday kid is blindfolded and asked to reach in and grab only one. And the 1st grand prize winner is announced right of the spot. And they just one a free or greatly reduced performance from the local up and coming magician
And all the runner ups are given a sealed envelop with the words written in bold red letters on the outside of it. “You definitely deserve this!”
Once they rip the envelop open. Here’s what they discover inside it. Initially three market tested, extremely time sensitive gift certificates valued at X.
1.) As long as they book the magician within the next 60 or X number of days or less. They automatically save X% off their normal retail retails. Not bad. Correct?
2.) An extremely time sensitive gift certificate from one of your areas most popular, non franchised Mom & pop bakeries. Where they can save X% off their very next purchase. Whether they’re already an existing customer or not. Say what?
(You’ll ‘discover” the full explanation for why this particular marketing strategy is being used. Coming up very shortly in part two. Okay? Thanks for your patience.)
3.) You guessed it. An extremely time sensitive gift certificate from your women-s cosmetic fragrance store. But in part two. You’ll discover a really cool surprise gift. (Valued at X.)The magician will also the female parent or legal guardian of the kid whose having the magician perform at their birthday party.
For now. Can you better appreciate ‘how” and “why” a really simple business expansion strategy can ultimately lead to some major long term gross profits? Say yes.
You Put A Pencil To It And See If You Won’t Also Be Convinced How And Why Some Form Power Networking Is Simply A Must!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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