How Extremely Savvy Entrepreneurs Generate New Customers For Pennies On The Dollar!Part Two
So did you notice, and appreciate in part one, how some extremely savvy entrepreneurs, (just like you!) are able to consistently generate, semi qualified leads, for literally pennies on the dollar?
While other, just as academically smart marketers, constantly pay retail for theirs. So what gives?
Both understand, they definitely need to constantly and strategically lead generate,right?
It’s just, they go about achieving their various marketing goals, in very different ways.(And using various, not necessarily tested strategies and or tactics.)
And it’s those ongoing marketing differences, as you discovered in part one,which can be awfully expensive, if you’re not careful.But it doesn’t have to be, right?
In part two, you’ll discover, there are even more, potential (short & long term) profit centers, which are hidden just below the surface of most lead generating efforts.This post, (hopefully), will bring them to the surface….
Who Says Entrepreneurs Have To Constantly Spend A Ton Of Money In Order To Effectively Lead Generate?
Now even though, part one of this series, focused heavily on an extremely, marketing savvy appliance retailer, (who) let’s be honest, typically has very good gross profit margins, (aka) spreads, between what they actually pay to purchase their inventory, and what they actually sell it for, correct?
So in other words, once you do the math, you and the savvy retailer quickly realize, based on the total lifetime customer value of the retail appliance dealers, ideal repeat, long term customer.
They can easily afford, to approach a local, (popular) barbecue pit (and or) some other non directly competitive small business owner, and offer to sponsor (finance), a free monthly drawing, where each month, (both) local small business owners and regular customers of the barbecue pit owner, enter a free drawing, for their chance to 50 delicious barbecue wings, and two large cheese pizzas.
Both of which, will be delivered directly to (either) where they work or, their own place of business, if they happen to own their own business/service.
If those punch bowls are large enough, and the monthly drawings, free grand first and second prizes, is enticing enough!
That savvy barbecue pit owner, is in the process, of building, a potentially, incredibly valuable and profitably database.Don’t you agree? (Power list building 101.)
Use Your True Entrepreneurial Skills To Shift Your Focus And Watch What Starts To Happen!
So let’s take the overall, exact same concept, (and slightly) shift focus, and watch and see what starts to happen.(Rather quickly!)Let’s say your business does mail order fulfillment orders.So when these major authors, who self publish their latest hard cover books or DVD’s etc; and they need larger specialty companies to actually handle the actual physical deliveries to their end customers.
Your company handles all the nitty gritty -day to day- details.Which means, you get direct access to the buyers contact (offline) mailing info!
So what if you start strategically A/B split testing, various-relevant- insert offers you include, inside every outgoing order you fulfill of a major (or up and coming) author!
Eventually, you’ll discover which add on sale (upsell) offers produce the very best responses.And you’ll accomplish two major marketing essentials in the process.
1.) First: They’ll be pro-actively building their very own in house customer opt in email/mobile marketing list.
2.) Second: They’ll be identifying brand new first time customers, for literally pennies on the dollar.
Ladies & gentlemen, (for just a second), think about ‘how’ cost effective, and potentially profitable and incredibly simple, this particular market tested add on (upsell) strategy truly is.
Effective Lead Generation Strategies Are The True life-s Blood Of Your Business!
Since your fulfillment house, deals primarily with fairly known authors, who routinely self publish books and or DVD’s on various subjects, such as personal development, real estate investing, starting and successfully running your own business etc.
Starting and running a successful Internet based business, or investing in the stock market. Successfully finding the love of your life, and on and on!
So (as you can imagine), it doesn’t take long, through strategic testing, for your business to discover, which type of “OTO”, (One Time Only), low priced front end offers, generate the most brand new first time customers for your business.
When all you did initially,(in order to generate this first time customers), was to simply include some of your very best marketed tested insert offers, inside your customers outgoing offers!
Which means, unlike the vast majority of your major competitors, you’re not constantly investing thousands of dollars, trying to identify and create, those all important, first time customers!(Think of your potential long term savings, and potential long term profits!
How To Become An Entrepreneur Starts With Acquiring The Right Mind Set!
So they (or you!) by pass continuously investing tons of money, trying to identify first time customers, plus you simultaneously build your very own, in house database of first time buyers, for literally pennies on the dollar!
Which you can systematically follow up with, as much as you wish to. And if this database is part of your opt in email/mobile marketing list, you only pay a monthly cost,(which gradually scales up in cost, as your list gradually increases.But it’s relatively inexpensive, in order to maintain it.(Because it’s all automated.)
My friend, are you starting to appreciate, ‘how’ some extremely savvy entrepreneurs (just like you), consistently, and strategically, generate brand new first time customers, for literally pennies on the dollar! And how you can too!
I sincerely hope so! See you in just a little bit in part three, okay? P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
