Are You Finally Starting To Appreciate Why You Gotta Start Seeing The Big Picture!Part Two
So it definitely seems like you’re finally on your way correct? After all, you hired one of those fancy advertising agencies. This has to mean, your business or service, will finally become extremely high profile, right?
Not so fast. First of all. As you start seeing the big picture. You’ll soon discover, you literally have a ton of untapped marketing opportunities and or untapped marketing possibilities.
Just waiting to happen. And the best part is.Once you or your major competitors implement your proven marketing plan. You want have to constantly invest a ton of money, over and over again. On those outrageously expensive, dismally performing, traditional advertising or promotional campaigns.
And you or your major competitors will start consistently producing, a ton more bankable results. Typically for a third or half of your previous effort. Simply because of the front and back end leverage.Sound like a plan or what?
Clearly Seeing The Overall Big Picture Means Seeing The Major Possibilities Within The Major Possibilities! (And Continuously Benefiting From Them!)
Case in point. Quickly picking up where part one left off. Your major clothing distribution process. Gets a major, (major!) boost, any time you or your major competitors, can systematically leverage, (over and over BTW) extremely high profile, and in some cases, superstar athletes or other major celebrities.
On the one hand. each year, to the tune of billions upon billions of dollars, in closeout inventory, is typically sold for pennies on the dollar.Or at actual or just above cost.
In order to quickly make room for this years, “must have” inventory. Sadly, when these extremely high end and even mid level men-s clothing stores liquidate their massive inventories.
By having “everything must go”, year end clearance sale events. For the most part, a staggering 95% of them or more, only generate an initial front end profit.
Because by and large, they do very little strategic marketing. Say what? Say for example. An incredibly popular, high end men-s clothing and accessories store, holds their annual or semi annual, everything must go sales event.
By and large, they simply advertise their event. And the extremely marketing savvy stores, may actually have, (either) an in house, offline, direct snail mail database.
Or they may even have, their very own opt in email/mobile marketing list.In which case, they strategically alert their subscribers, to their upcoming sales events.
But they don’t ethically bribe them, to drag a semi qualified friend with them, whose at least 18, before the expiration expires.
Your Current Best And Most Influential Customers Hold The Key To Systematically Scaling Your Business Or Service!
Case in point. For just a moment, consider the top two levels on the athletic and celebrity food chain. Remember, initially you or your major competitors, were only going to offer, the top 50 NBA, NFL or Major League Baseball players, last years closeout inventory of high end men-s clothes, designer suits, collar less shirts, shoes, slacks, trench and fashionable leather coats etc.
And these high end designer men-s suits, typically range anywhere from $1,500- $2,500 dollars each. And those sharp looking running suits, easily retail for $150- $250 dollars each. And a designer collar less shirt, can easily set the affluent back $275 – $400 dollars each.
And don’t forget those fancy dress shoes, which typically range anywhere from $600 – $1,500 dollars a pair. And you throw i a couple of extremely sharp looking, designer leather jackets, which these high income earners, are used to paying anywhere from $600- $950 dollars apiece for.
But in order for even these A- list-er superstar athletes and extremely visible entertainment celebs to initially qualify. They need at least a million followers on twitter.
Take Your Untapped Openings And Run With Them! (Before Your Major Competitors Do!)
However, for just an untapped marketing possibility moment. Stop and consider the very next level or two, of extremely high profile NBA, NFL or Major League Baseball players.
Who have somewhere between 200,000 -600,000 twitter followers. They have a certain degree of influence as well, do they not? Absolutely. Following the marketing bouncing ball here.
Let’s say there’s a NBA player, who even though he’s not quite in Lebron-s class, in terms of being a major International superstar. But guess what? He’s still got an agent, right? And rest assured.
His agent or agency, routinely does business with men & women, who consistently earn very good incomes. And they socialize with others who do very well also.
This being the case. You or your major competitors, can and definitely will, make out like bandits on the long term back end of your sales funnel.
Simply by letting these lower level sport stars, purchase at your actual cost, your left over closeout inventory.Right after you’ve shipped out to your A-list sport and entertainment stars.
In fact, consider these two, initial test strategies.
There Are Probably Endless Combinations Of Untapped Marketing Opportunities Just Waiting To Happen!
1.) First: You create a mutually beneficial JV (Joint Venture) arrangement, with at least two of your areas top limousine service providers. How you skeptically ask?
Basically, whenever a B level NBA< NFL or Major League Baseball player on a B level entertainer, rents a limo. The limo service provider, shows the player, some pictures, of at least 3 or 4, really sharp looking, designer leather jackets.
Which typically retails for anywhere from $600- $950 dollar each. However, because your company and the limo provider service, are now strategically aligned.
When the athlete(s) or entertainer(s) enter the limo, there will be a present gift wrapped with their name on it. Say what? And inside, will be,(provided) it’s still in stock.
But the leather jacket they chose, will be gift wrapped from your clothing distribution ship center. Along with at least five extremely time sensitive discount coupons/gift certificates.For them to pass out asap.
Alerting these athletes or entertainers, to get to your local clothing store or your local affiliate. And as long as they drag at least two other individuals with them. Who are at least 18. They automatically get to purchase, one men-s, custom designer suit, which normally retails for at least $,2000 or X amount of dollars. But you allow them to purchase it for just 60% of it’s normal retail price. Say what? Exactly.
You’ll discover the remaining components, to this long term marketing strategy,(and “how”they neatly fit together), coming up shortly in part three.Okay?
Until then. Are you starting to fully appreciate. How seeing the big picture, definitely holds the key to your or your major competitors long term success? Say yes!
Major Success Is Just Waiting For You Or Your Main Competitors To Show Up The Right Way!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Hey Mark,
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance.
Many marketing departments are allocating more budget to lead generation tactics. Inbound marketing spend in particular has been growing as companies need to find more creative ways to get in front of the customer and break through the noise.
The truth is that the best lead generation strategies really differ for each business and to figure out what works, you’ll have to know both your own business plus what you’re hoping to accomplish.
In my opinion – the point is, if you don’t understand what lead generation strategies are the right fit for your business, you risk trying to make the wrong ones fit.
You know Mark today your website is like your digital business card so here need to work more n more smarter and in creative ways.
Eventually, thanks for your sharing your creative thoughts with us.
With best wishes,
Amar Kumar
Very well said Amar!
And I definitely agree with and appreciate your perspective.
It’s extremely insightful in many ways too.
I especially agree with, and like your insights, on how
rapidly and focused, the entire “inbound marketing”
opportunities have not only become.
But will definitely continue to evolve, as will the
entire Internet marketing space in general.
And with it, of course will be lots of previously
unforeseen challenges, but mega untapped marketing
and promotional growth opportunities as well.
Thank you Amar, for taking the time,
to share some potentially profitable insights!
They are always greatly appreciated bud! Talk soon and
continued success!