A Powerful Marketing Lesson You Should Learn From A Door To Door Sales Rep!
So have you ever had an outside, door to door sales rep job? If not, consider yourself extremely lucky. 😀
Or have you ever had a telemarketing sales rep job? Or for that matter, have you ever used any outsourced,outside sales force of any kind?
Nothing personally against any eye balls reading this particular post, if that’s how you currently keep the bills current and a roof over your head.
But if you do or you’re seriously considering, giving either of those two options, a go. Just know going in, you’re definitely facing an extremely uphill challenge.
And it will not be a cake walk, by any stretch of the imagination. However, more importantly, there is a certain proven psychology, you can and should emulate, from the most successful sales rep trail blazers.
As you’re about to discover shortly.
So What Potentially Profitable Marketing Lessons Can You Possibly Learn From An Outside Door To Door Sales Rep!
First of all don’t think of a sales rep, merely in the conventional sense? Huh?
Meaning, think of anyone who can actually perform, (even in a temporary sense), the exact same function as a conventional sales rep.
Say for example. Think about the last time (you) either got a frantic text message, phone call or both, from a friend, really close relative (including) in laws and or a co -worker etc.
And they just got two extremely time sensitive free tickets in the mail, to attend some local 90-120 minute pitch fest, for some kind of opportunity.
Sound all too frighteningly familiar? 😀 Your contact is definitely being a pro-active sales rep, are they not? Even if it’s in a temporary sense.
Build Your Sales Funnel Using The Exact Same Proven Psychology As The Master Promoters Do!
Think about the entire successful promotional and follow through sales process for just a moment.
Out of the blue, some master promotional company, has (either) purchased outright and or they’ve invested in buying some targeted list, which you and I appear on.
And they mail us, (not one) but two (free) complimentary tickets, right? 😀 And they’re literally banking on, a certain percentage of us doing the main hard core convincing for them! 😀
And guess what,a certain percentage of us, come through, just like a highly trained sales rep would.
Meaning, we convince (more like) drag another body with us, to the event. Which 110% of us know going in, is going to end with some type of massively expensive product or service being promoted. Right? 😀 Absolutely.
You Should Definitely Be Starting Your Promotional Process Using Proven Marketing Strategies And Or Tactics!
For just a second, think about “what” your all too typical, door to door sales rep and or telemarketer actually goes through on a daily basis.
For starters, they have to try and convince, a stone cold stranger prospect, to trust them enough to take some meaningful action, which hopefully benefits both of them in the long run, correct?
So they have to overcome a ton of pre built in skepticism, correct? Now in the case of the most successful door to door sales reps.
They typically rely on, offering some type of market tested, ethical bribe, to initially get themselves in the door, right?
This Is Why You Definitely Need To Implement The Direct Marketing Approach!
Think about “how” the super successful, door to door vacuum cleaner sales rep, strategically uses, a small free sample box giveaway, of a brand detergent, in order to grease the wheels. 😀
Knowing, the more doors they get through, equals more presentations, which ultimately equals more sales, correct? For sure.
And by the same token. These master promoters, who travel the country, promoting these big ticket programs.
They rely on initially offering, two free tickets, to the prospects on the list, and knowing, a certain percentage of those prospects, will definitely show up with another, semi qualified prospect. Right?
You Don’t Need To Re-Invent The Wheel In Your Direct Marketing Campaigns!
Which finally brings us full circle. Huh? Consider an extremely popular, upscale, local nail and or hair salon.
Where the women who frequent them, not only earn very good incomes.And therefore can easily afford to spend a little more, on their hair and nails.
But they can also afford to buy some relatively expensive jewelry as well. 😀 So this is the primary reason why, an extremely marketing savvy, retail jeweler, wants to leverage these local salon owners extremely loyal customer bases.
And here’s ‘how” they’ll initially test doing so.
It’s A Whole Lot Easier And Far Less Expensive To Create Some Bank Account Filling Marketing Leverage With Others Established Assets!
So initially, the retail jeweler, offers not only the owners, but all the stylists as well. The opportunity, to purchase a $1,500 dollar diamond studded necklace, at their actual cost.
And as long as every one previously mentioned, joins the jewelers VIP opt in email/mobile marketing list.
They get some awesome financial terms. Like $500 (or X amount) of dollars down, and the remaining ten payments of $100 dollars, for the next ten months, are interest free!
As long they remain active email subscribers! 😀
Whose Says Your Marketing And Or Promotional Strategies And Or Tactics Can’t Double As a Proven Lead Generation Strategy!
And the owners of the salons, both get extra sweetheart deals. Because they literally know tons of local influential women, and they routinely socialize and vacation with. 😀
So they each get, a pair of extremely eye catching, diamond studded earrings, which normally retail for $400 dollars a pair! Say what? 😀
But they are only charged, the jewelers actual hard cost $175 dollars or X. You know exactly the kind of long range affect, and social media blitz, this type of non traditional marketing strategy, will most definitely cause, correct? Absolutely.
It’s A Whole easier To Consistently Generate Revenue When Your Sales Rep Already Has the Trust Of The Target Audience!
So here’s the rub. Just like when the sales rep, calls or texts their friend or relative, to make them aware of the two free tickets they have!
When the local customers of (both) the hair and nail salon owners, start asking, where they got their extremely beautiful bling? 😀
And both the owners and the professional stylist, hand them the retail jewelers, extremely time sensitive, market tested, brand new first time only, discount coupons.
Guess what’s gonna happen, more times than not? 😀 That’s right. A freaking tsunami of local women, who earn really good incomes, will flood this particular jewelers store, plus frequent, their state of the art WordPress website.
The Right Kind Of Sales Rep Definitely Holds The Key To Long Term Success! (Do They Not?)
And all because, the sales rep hair or nail salon owner, has already established, some rock solid trust with them!
So hopefully, you can much better appreciate, the extremely powerful marketing lessons, you can and definitely should learn, from a outside, door to door sales rep! Any questions?
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