So where you currently live do you also ever get, these really fancy, four or multi colored brochure type of solicitations, (outrageously expensive advertisement) messages, from local pizza, sub and or Chinese or Mexican restaurant, small business owners? Me too. 😀
Instead, they definitely should be constantly investing their extremely hard earned dollars, in some type of bank account filling, power referral marketing strategies and or tactics. Don’t you agree?
Because ladies & gentlemen here’s the(really) big thing.
On average after these semi resourced challenged, small business owners and or service providers tally the actual true cost(s), for initial typesetting, printing, postage and adding multi colors to these dismally performing, (DOA) ( dead on arrival) type of outrageously expensive brochures.
They rarely if ever, even cover the cost to do the mailing. Which is why, if you’ll notice. Most of the local, small business owners and or service providers, which use them, are typically one and done.
Because what semi cash strapped, small business owner and or service provider, can continuously afford, to simply throw good money after bad?
So Why In The World Would You Choose Outrageously Expensive traditional Advertising Methods Over Some Bank Account Filling Power Referral Marketing Strategies And Or Tactics!
Ladies & gentlemen, (if) this isn’t your very first visit to my blog.Then you definitely are aware, of some previously written multi part series, on various forms, of power referral marketing strategies and or tactics, correct?
And if this is your very first visit to my particular blog, thanks so much for taking the time to stop by. 😀
Here’s the primary motivation behind this particular post/series. Recently while checking out at the grocery store. There’s a local (traditional) advertising agency.
Don’t Continuously Put Your Semi Cash Strapped Small Business And Or Service In The Unenviable Position To Keep Losing A Ton Of Money!
Busily selling local (primarily), small business owners, typically (50 employees or less), and or service providers, these outrageously expensive advertisement blurbs.
Which appear, on the checkout counter area, where most shoppers, merely temporarily place their groceries, before heading out the door! 😀
Meaning, the vast majority of shoppers (probably 98% or more), rarely if ever, even notice these, little more than business card size advertisement blurbs.
Savvy Entrepreneurs Look For Some Proven Ways To Get The Word Out Really Fast!
Case in point. Let’as say, you currently own, a single location retail jewelry store.And your ideal local female customer, has a current total lifetime customer value metric of anywhere from $6,500 – $11,000 dollars over the next five to seven years.
And rather than (do like) a staggering 90% of your local major competitors. And simply keep investing, outrageous sums of money, each month on local prime time TV and radio ads etc.
Plus the occasional Sunday newspaper insert and local billboards etc.Which none (or very few) of your potential prospects, ever or rarely even pay attention to.
You prefer to create, a positive word of mouth and mouse campaign, which will definitely have, a much longer residual value affect. 😀
It Definitely Makes Far More Sense To Put some Of Your Very Best Lead Generation Strategies And Or Tactics On Steroids!
So here’s what you initially test. Approach a couple of local nurses, who work at different local hospitals and or for private agencies.
Say maybe start off with at least 25 in each facility, an allow them, to purchase, up to$2,500 (or X) dollars worth of some of your very best, eye catching, conversation starting jewelry.
At your actual hard cost! Plus, hand them at least ten apiece, of your best market tested, extremely time sensitive ‘buddy passes’ for them to pass out asap to their closest girl friends, neighbors, co-workers, in laws, sisters, daughters or moms etc.
And make them aware, the top five ladies, who have the most coupons redeemed, before they expire worthless, they automatically win some really cool prizes! 😀
Power Referral Marketing Is Most Definitely A Proven Mindset First And Foremost!
Ladies & gentlemen, (two things), first and foremost. This type of market tested, power referral marketing strategy, is definitely a long term back end type of marketing tactic.
It’s initial purpose, is to ethically bride, an influential customer,(and or highly influential customer pool), who going forward, will most definitely, carry a positive word of mouth and mouse torch, for your business, products and or services.
Which is why, once you run your (ideal customers) total lifetime customer value metric numbers.
And you realize, the long term repeat business, referrals, testimonials and the overall, continuous positive word of mouth and mouse residual effects, this type of bank account filling, power referral marketing strategy can and definitely will do for and to your bottom line.
You’ll leap at the chance to consistently implement it.(Unlike a staggering amount, of your not so clued in major competitors.)
Extremely Successful Entrepreneurs Already Known And Fully Realize The Back End Of their Sales Funnel Is where The Vast Majority Of Their Long Term Gross Profits Are Really Made!
So please do not discount, (or worst yet), flat out ignore, the long term, gross profit generating potential, of the back end of your business and or services.
Case in point, many of you already know,like and trust the name Kim Willis, correct? He’s an incredibly brilliant and legendary, on and offline) marketer, who readily admits to already grossing several million of dollars online. 😀
I call him coach, only because I’m not only one of his many satisfied student/customers, but we’ve also been blog commenting buddies for literally years.
Checkout out this extremely revealing comment, this multi seven figure a year earner left on one of my recent blog posts, regarding the long term, money making potential, of strategically using a back end component to your long term sales funnel.
You’re Not Really Gonna Choose Advertising Over Power Referral Marketing Are You?
So Are You Finally Ready To Add Some Bank Account Filling Power Referral Marketing To The Mix Or What?
Ladies & gentlemen (and fellow) profit seeking entrepreneurs and entrepreneurettes! How much more concrete evidence do you need to see or hear?
Here’s a self confessed, multi seven figure earner, revealing to you, how he strategically uses and relies on the back end of his multi million dollar business.
Surely now, you have to see the overall value, of not only the back end component of your business, products and or services.
But hopefully now, you can better appreciate, why you definitely shouldn’t be choosing, outrageously expensive, traditional advertising methods, over some bank account filling, power referral marketing strategies and or tactics. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
