You’re Making An Awfully Big Mistake If You’re Not Strategically Leveraging Other Experts Brand Equity!
Are you still convinced you’re gonna scale your business or service only using PPC (Pay Per Click) ad campaigns? If you are you better be totally committed to constantly A/B split testing various main power headlines.
And you have to understand and be emotionally prepared for at least some of your accounts being temporarily or permanently shutdown from time to time.
Just because you rarely hear the guru or guruettes readily acknowledge they’ve had more than one account shutdown over the course of their entrepreneurial journey.
It happens far more often than they’d like to admit. On the other hand. Whenever you and I strategically leverage other respected experts mega bank account filling brand equity.
Usually, (but certainly not always!), you’re talking about a quality time investment on your part. But not necessarily a financial one. You both benefit both now and going forward.
Because your time energy and effort is utilized once. Yet you leverage that single effort going forward as often as you possibly can.
Why Systematically Building Brand Visibility Over Time Is So Worth It!
Who really knows “how” much front and back end effort it takes to build a mega international brand, right? One thing is definitely for darn sure. It didn’t or doesn’t happen overnight, agreed?
Let’s say your proven expertise (to date!) has generated a staggering five billion dollars in gross revenue. Like Kevin Harrington one of the original cast members of the mega hit TV show “Shark Tank” has.
How loose would you be with allowing just anyone to try and leverage your brand? Would you be fairly guarded about it? And in the case of Kevin and his podcast co-host partner Seth Greene.
How select do you think they are when they and their booking coordinator(s) invite a potential podcast guest on their show? And if you’re fortunate enough to be invited on a podcast with mega brand equity such as theirs.
Does that add any additional cred to your brand equity, you think? Just to be crystal clear here. Former “Shark Tank” cast member Kevin Harrington has since left the meg hit show.
And he and Seth Greene now host an incredibly thought provoking podcast called “Sharkpreneur.” And as you can well imagine. Thought leaders and expert tech giants and legendary entrepreneurs from literally all over the world. Are only too happy to be a guest on their show. (Wouldn’t you be too?)
You’re Making An Awfully Big Mistake If You’re Not Strategically Leveraging Other Experts Brand Equity!
(And yours truly is darn proud to be one of them.)
You’re Making An Awfully Big Mistake If You’re Not Strategically Leveraging Other Experts Brand Equity!
Honestly, if you have the opportunity to appear on a mega internationally recognized brands podcast. Or appear on a podcast which really isn’t on the radar just yet. What would you choose to do?
We both know the show can have far more qualified guests than myself, right? And the fact they don’t charge their guests a nickel to be on their show. I’m thinking of a particular podcast hosts who as of the publishing of this particular podcast. They charge their guest $75 dollars as a booking/appearance fee.
And their brand is nowhere near as established, recognized or respected as Seth and Kevin’s is.
Kevin Harrington alone currently has a fairly large following on twitter. Which means at least snippets of you or your major competitors appearance on their podcast will get shared on twitter and possibly Linkedin as well.
You’re Making An Awfully Big Mistake If You’re Not Strategically Leveraging Other Experts Brand Equity!
The main point being. Both of these worldwide recognized and respected experts are extremely visible. And their brands are firmly established, agreed? So whenever you and I or your major competitors get the opportunity to leverage a major influencers brand equity. You’re literally cutting years and potentially hundreds of thousands of dollars or millions out of your long term visibility costs.
And you get in front of a laser targeted audience for literally pennies on the dollar.
So whatever you’re currently doing or thinking of doing entrepreneur. Will it catapult your potentially bank account filling brand equity like consistently being a guest on mega established brands TV, radio or podcast? I didn’t think so.
So keep your eyes and ears focused for those potentially game changing opportunities. Because they’re definitely out there.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
