(On Both The Initial Front And Or Long Term Back End Of Your On Or Offline Sales Funnel!)
So did you have a chance to at least read part one of this ongoing series? If you did. You probably now have a much deeper and better understanding of how the right creative marketing incentives.
Can and definitely will make all the difference. (Especially over the long term.) Because it’s really not a matter of whether there’s more than enough opportunity to go around. Because there definitely is. Don’t you agree?
This Is How You Or Your Major Competitors Systematically Create Some Bankable Marketing Leverage!
Quickly picking up where part one of this hypothetical marketing illustration left off. As you recall. Ben Diaz and his wife ae celebrating 45 years of marital bliss. (That part of the hypothetical marketing illustration happens to be true BTW. 😎
As you also recall I was posing as a successful non franchised retail jeweler. Who got wind of the fact Ben & his wife have been happily married for 45 years and counting.
So I offer to throw a wedding anniversary bash to rival the top 1-3% of the upper income locals. I’ll rent a local lobby in a four or five star hotel. They’ll be great tasting catered food.
I’ll hire one of the areas top DJ’s. Who specializes in the music era both Ben & his wife thoroughly enjoy. There will be at least 50 bottles of mid level champagne.
Why Waste A Fortune On Outrageously Expensive Traditional Advertising Campaigns?
Which typically retails for at least $150 dollars per bottle, or X. But to start the night off right. Ben & his wife, along with any three guests of their choice. Will be picked up at their home.
And taken to the hotel via a chauffeur driven limo. (Once again courtesy of yours truly. :-D) The food will be catered by one of the areas top rated catering services.
You know this event, which is packed with a total 75 or X number of Ben & his wife’s closest friends, immediate family members, neighbors, siblings, co-workers, employees and in laws. Will definitely create a ton of positive, viral word of mouth and mouse buzz, correct?
(As soon as Ben & his expert team finish professionally editing the episode I appeared on. I’ll start routinely embedded the episode in future relevant blog posts. Posting it on social media. Plus share it with my opt in email list.
Go Ahead And Start Implementing Some Non Traditional Effective Lead Generation Strategies And Tactics!
As soon as Ben & his wife enter the limo. She will be greeted with a beautiful bouquet of flowers. And mid way through the event. Ben will rise to propose a toast. He will invite his wife to join him for a toast. (Come closer fellow profit seeking entrepreneur.)
This is when Ben will totally surprise his wife and their guests. (Courtesy of me or you.) Ben will present his wife with an absolutely stunning, $7,500 dollar diamond studded necklace. (Say what?) Which only cost me half in actual hard costs. Plus a pair of diamond studded earrings.
Which typically retail for at least $650 dollars a pair. 😀 But again, my actual hard cost is typically only half of their retail value. I’m guessing she’ll be extremely surprised and happy, right? 😀
But think of all the pictures and video footage. Which will constantly be filmed during this segment of the event. Can you say positive word of mouth and mouse power tsunami?
Once Or Soon As You Have Your Target Markets Attention! (Go Ahead And Hit It Out Of The Park1)
Here’s the very next step in your one night event marketing extravaganza. Since Ben & his wife will be surrounded by at least 75 other locals. (Who, let’s quickly do the math. They all know at least 25 other locals each, right? That equals another potential customer base of 1,875. (75 x 25 = 1,875.)
30% of whom. Are more than likely to become at least a 1st time paying customer of you and or your major competitors. ( 1,875 x .30% = 562.50. Or 562 as a practical matter.
Fellow profit seeking entrepreneur. For just a moment. Think “what” every woman in that room must be thinking. As they watch Ben present his wife of 45 years. With these totally unexpected gifts. 😀
Now before heading towards part three. Please consider the following. Every person in attendance. (Including the DJ and any live entertainment BTW. 😎
They will all be given an extremely time sensitive discount coupon. They come alone to my retail jewelry store. They can save 10 or X% off. Up to a maximum of just $100 dollars or X. (Not terribly exciting is it?) It’s not supposed to.
However, simply for dragging a friend with them. Whose at least 18% they automatically save up to 40 or X% off. Up to a maximum of $2,000 dollars or X.
Coming up very shortly in part three. You and or your major competitors will discover at least three more. Extremely low hanging marketing fruit strategies and tactics to at least test. Until then. Hopefully you’re starting to better appreciate the long term marketing possibilities.
With regards to implementing some creative marketing incentives.
So What Will You Come Up With Now That Your Creative Marketing Juices Are Flowing?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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