You Wanna Talk About Totally Underutilized Assets!
(And How To Start Leveraging Them For Long Term Maximum Gross Profits!)
Can you honestly imagine any profit seeking entrepreneur(s.) Purposely ignoring various types of underutilized assets and or resources? (On paper neither can I.) But rest assured it happens far more than you may currently realize and or appreciate.
Especially if you define potentially valuable assets or resources in very narrow means. (Don’t or stop defining potentially valuable resources or assets in extremely narrow and limiting ways.)
Because you and I and or your major competitors ultimate define “what” is or isn’t a resource or assets. Don’t you agree?
So Let’s Talk About Some Potentially Profitable Ways To market Your Business Or Service!
And as always. These are strictly for hypothetical marketing illustration purposes only. (It’s not as if at least strategically A/B split testing some of these market tested strategies and tactics. Could potentially help you and or your major competitors consistently grow your business or service. for literally pennies on the dollar. 😎
Ladies and gentlemen for this very 1st real world case study based example. I truly wish I would have snapped a screenshot image for you. But further proactively utilize that gray matter located between your left and right ear.
And you and or your major competitors will be fine. So I purchased some single sided, 8.5 x 11. Standard typing style copies from a non franchised local printer.
And the employee who serviced me. Made the copies utilizing a rather large machine. (And get this entrepreneur!) Directly above the copier space. On the wall directly behind the printer in question.
Was a completely blank space. (Say what? 😀 ) Meaning the service provider based business owner. Doesn’t currently have anything potentially profitable to them. Facing every customer or visitors who stands there making their copies.
(Profit seeking entrepreneur did you catch that? This should be a potentially profitable light bulb moment for you and or your major competitors!)
You Wanna Talk About Totally Underutilized Assets!
The Closer And you just happen Look The More Likely You Are To Discover The Hidden Assets And Or Resources In Your Business Or Service!
Ladies & gentlemen for just a moment put yourself in the shoes of this local, non franchised copier business. More than likely they’re leasing a commercial space, correct? 😀
And at least a percentage of their customer base probably owns a local business or service, correct. And at least some of them periodically pay for traditional ad campaigns, right?
So imagine a regular repeat customer of the copier owner(s.) Approaches you about placing one of their best market tested signs on your completely empty wall? Directly behind your copier.
So when your daily, weekly or monthly customers are standing there running off their copies. At least some of them can’t help but notice their lead generating sign. 😀
Because they could test offering/promoting the lead capture page address to one of their popular monthly or quarterly free drawings. This way they start inexpensively building their all important opt in email list. (For literally pennies on the dollar.)
Don’t Or Stop Under Estimating What Your Various Assets Or Resources Are Truly Worth To The Right End Users!
So if they want to use the target space primarily to lead generate. Then you or your major competitors might charge a set month fee. but they have to invest in at least one quarter or three months at a time. And they can also invest in six, nine or 12 months in advance.
And receive attractive increasing discount percentages for paying for 6,9 or 12 months in advance. 😀 (Meaning the more months they pre pay in advance for. The more attractive discount percentages they receive.
But that’s only the proverbial tip of the long term marketing iceberg. Because since you have two major copiers located at three feet apart. And the other wall behind the copier is completely empty too! 😀
So you might offer one local, non directly competing business owner or service provider both walls! At special discounted rates. Provided they pre pay.
Plus offer both you and your current and future staff and vendors. Special grandfathered rates on some of their most popular products or services.
Or you could at least strategically A/B split test the following?….. (Hmm? :-D) Ladies & gentlemen are you at least starting to partially appreciate “how” you can and definitely leverage or monetize at least some of your so called underutilized assets and or resources? I sincerely hope so.
Look around and start to notice of your potentially valuable underutilized assets and or resources.
Hopefully You’re No Longer Confused About Where To Advertise Your Business Or Service?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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