You Steadily Market Or Promote Like This And Watch Your Geometric Growth Skyrocket!Part Two
So given the choice. Which marketing possibility, do you most prefer. Snail mail pace, one customer at a time, linear growth. Or some mega bank account filling, geometric growth. Yea, me too.
It’s no gonna happen, if you simply keep applying, the same ole, stale, potentially expensive, traditional advertising, marketing or promotional methods.
At best, you’ll consistently generate, initial front end customers. Who routinely spend less. And frequent your on or offline business less.
And usually require, more and more attention. And they also tend to refer less and less of your ideal prospects and eventual customers or clients.
Which is why. You’ve gotta know, what your ideal customers (and prospects) for that matter. What their total lifetime customer value metrics numbers are.
This way. Going it, you have a realistic idea. Just “how” much, you really can safely afford. In order to consistently generate more and more, of your ideal customers.
And you don’t ultimately wash out. Like a staggering 88%, of your typical competitors do. And usually within five short years or less. Of initially starting, their on or offline venture.
Why Not Systematically Experience Some Type Of Constantly Evolving Geometric Growth! (Especially If You Can Consistently Do So For Less Up Front Out Of Pocket Costs!)
Quick question. And as always. Please be as brutally honest as you can be. Okay? Thanks! Totally appreciated.The primary reasons you gotta be as brutally honest as you can be here. Is because you have to know going in.
Where your real marketing mindset is. Or isn’t. Otherwise, you’ll temporarily fool yourself into thinking.You would readily embrace, these type of, potentially profitable, non conventional marketing strategies or tactics or not.
When truth told, you clearly will not. This said. One of my recent Linkedin connections. They help aspiring online entrepreneurs, increase the targeted traffic to their websites, blogs or e-commerce sites etc.
Take notice one of their market tested approaches. They encourage their potential prospect/customers. To temporarily install, their app software thingy.
And utilize it, (on a basically) a 30 day trial basis.And see how much, if any, their targeted traffic increases. Of course their are other pertinent variables to take into consideration.
Basically, they’re convinced, they will demonstrate their proven expertise, to the point. A percentage of those profit seeking entrepreneurs, who take advantage of their initially, free, or extremely low cost test drive.
Will eventually upgrade, to paying customer. And their proven business model, is universally applied, by all types of profit seeking entrepreneurs.
Including, my paid email service provider of choice. This of course being Aweber.
Once You’ve Got A profitable Business model Template! (Just Keep Strategically Testing And Tweaking It!)
Aweber, has been around helping both on and offline entrepreneurs since 1999. Or there about-s. And to date,an impressive 120,000 enterprises worldwide, currently rely on their excellent products an services.
And obviously, they nor any other profit seeking entrepreneurs, could afford to keep offering an initial 30 day free or extremely low cost trial of their main products and services.
If they weren’t consistently converting enough of them, into long term paying customers and clients.Correct? Agreed. Let’s take this same basic, profit producing business model.
And apply to other traditional industries.Only, not necessarily in traditional ways. And watch what systematically starts to happen, to your long term, gross front and back end profits.
Say for example. Let’s say your one of the senior marketing directors, for an extremely popular, women-s cosmetic distributor. And one of your most popular, and extremely popular lead generating strategies.
Involve you allowing other, non directly competing vendors, to strategically give away, your extremely time sensitive gift certificates.
For one of your outrageously popular, women-s deluxe facial treatments. Which is a stand alone, $47 or X dollar value.
You Remain Cutting Edge And Watch What Gradually Starts To Happen To Your Bottom Line!
Here’s the actual mechanics, of “how” your extremely popular and potentially profitable marketing strategy works. You and or some of your top, male & female sales reps.
Approach the owner(s), of all types of profit seeking businesses. Both large and small. And various service providers too. As long as they’re not too bogged down in corporate quicksand.
You allow these qualified vendors, to give away one of your extremely time sensitive gift certificates. To their most qualified, male and female customers.
And as long as they redeem the gift certificates, before the hand written or date stamped expiration expires.They automatically qualify to save 10 or X% off, the current retail price of the service.At the time of the gift certificate being redeemed.
However, just for dragging a semi qualified quest with them, before the gift certificate/discount coupon expires worthless. Whose at least 18. Both extremely lucky ladies, get their women-s deluxe facial treatments for free. Huh? Pretty cool, right? Absolutely.
Which now, in this particular case only, makes it an $84 dollar value. ($47 x 2 = an $84 dollar bonus value!) So you know, a certain percentage of the female recipients, will definitely go out of their way, to drag a semi qualified friend with them, correct? You’d better hurry up and know it.
This Is Also Why You Simply Have To Know Or Have A realistic Idea Of Your Ideal Prospects Or Customers Total Lifetime Customer Value Metrics Are!
Here’s why. Obviously, you goal, is not to simply give away, women-s deluxe facial treatments.Right? Agreed. But since you or your major competitors, already know going in. For every free deluxe facial treatment you perform.
Typically, about 41% of the women exposed to your front end, deluxe facial treatment process. Those 41 out of every one, will purchase, at least $250- $475 dollars, worth skin moisturizers, eye liners, hair shampoo, deluxe skin cleaners and lotions etc.
Which is why. When you were recently on your 14 day deluxe cruise, mini vacation. You had a light bulb marketing moment. And put into place, successful JV (Joint venture) arrangement with the cruise ship.
Where going forward. You will allow them, to offer your trademarked, women-s deluxe facial deluxe treatment, to all of their female passers, who are least 18. Say what? Exactly.
Because your current statistics clearly indicate. A staggering 41 or X% of them. Sometimes slightly more, will purchase, anywhere from $250 – $475 dollars worth of your awesome products or services, on the back end of your proven sales funnel.
Hopefully going forward. Your creative marketing wheels are turning. So much to the point. You now see and better understand, “how to” systematically create, some type of bank account filling, geometric growth! Any questions?
If You’re Not Gonna Bother To Put In The Needed Effort To Consistently Grow Geometrically! (Why Bother At All?)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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