You Start Filling Your Marketing Gaps And Watch Your Bottom Line Head North!
At first glance it may not seem like you and I have tons of previously untapped opportunities to fill some potentially profitable marketing gaps, correct? But rest assured entrepreneur.
Not only are these monetizable situations practically everywhere. But once or as soon as you get started. You or your major competitors will “discover” more and more ways cost effective ways of not only systematically lowering your front end out of pocket cost.
You’ll also discover “how to” strategically generate tons of laser targeted referrals for literally pennies on the dollar.
And along the way create some positive word of mouth and mouse ambassadors as well. What profit seeking entrepreneur can possibly say no to such a potentially lucrative proposition?
Wanna Know How To Attract New Customers For Literally Pennies On The Dollar? (And Systematically Out Promote Your Major Big Buck Competitors!)
Sometimes it’s really hard to see and appreciate “what’s” literally hiding in plain sight. Don’t you agree? And as a direct result the vast majority of aspiring entrepreneurs don’t grow anywhere near their true full capacity.
And because they don’t the capital they need to invest and expand simply isn’t there. And because it’s not there they aren’t able to invest in the top talent. Nor are they able to leverage some of the most powerful technology like a certain percentage of their major competitors do.
And while all is certainly not lost. The remainder of the post is dedicated to hopefully opening their (or your previously closed marketing eyes!) extremely wide to some of the low hanging fruit marketing or promotional opportunities.
Strictly for hypothetical marketing illustration purposes only. Let’s take joe & Sally’s single location, non franchised pizza shop. (And remember entrepreneur Joe & sally’s pizzeria shop could just as easily be the local Mexican, Chinese, Jamaican or local non franchised, single location bakery business(es.)
Since Joe & Sally are fairly proactive entrepreneurs. Meaning they decided about three years ago to readily embrace the long term, extremely low cost marketing possibilities of utilizing strategic opt in email marketing possibilities.
They actually market tested running a popular free drawing for an entire twelve month period. Where (get this!) the 1st grand prize winner won two large pizzas, plus 25 Buffalo wings, and two large liter sodas of their choice. (Provided they’re currently in stock.)
The two large pizzas were cheese only. And “if” the first grand prize winner wanted a specific topping per pizza they paid extra.
Once Both Your Ideal Customers Or prospects Get Exposed To Some Really Cool Ethical Bribes! (They Will Start Performing At An Extremely High Level In Order To Keep Being Ethically Bribed!)
This in itself was an X dollar value. (But wait there’s more!) The 2nd grand prize winner automatically wins four- two large cheese pizzas, 25 Buffalo wings and two large liter sodas of their choice.
Once every 90 days give or take. And all they along with the 1st or 3rd grand prize winner has to do is pick up their orders. The 3rd grand prize winner automatically wins the exact same prize. Only they get to pick up theirs twice a year or once every six months.
And they have 72 hours after being notified via either text or opt in email. Or they automatically forfeit their winnings. And that’s your window into some previously untapped marketing opportunities and or previously untapped marketing possibilities.
There’s No Doubt About It Strategic Opt In Email Marketing Is Still The Workhorse In Your Marketing Tool Kit! (And If It’s Not It Definitely Should Be!)
Since Joe & Sally ran their popular free drawing for last 12-15 months. An impressive 17,167 locals entered their drawing. And these subscribers are the ones still on their list. Even after 4,800 give or take. For whatever reasons unsubscribed.
(Now before going any further. Let’s be crystal clear here entrepreneur. The paid email service provider Joe & sally are still using is currently charging them somewhere around $149 dollars per month or more.)
But with an active opt in database that size or larger. It’s definitely worth every penny. For one thing. On the both the Friday & Saturday before Super Bowl Sunday.
Joe & Sally send their subscribers on average twice day. A total of two extremely time sensitive gift certificates and or VIP (Very Important Person discount coupons.) So they can take advantage of their annual. (And not to mention!) extremely popular “Super Bowl Sunday” specials.
(Get this!) Not only do their extremely valuable subscriber/customers save. But up until 9pm on Super Bowl Sunday. The subscribers can forward these coupons to as many locals as they like. Say hat? And as long as the locals bring the coupons in and show them via their phones.
They get the exact same savings too. Until 9 pm Super Bowl Sunday of course.
And “if” they wish to continue to experience some great savings and other extremely time sensitive offers from other non directly competing vendors. (You guessed it!) All they need to do is join the joe & Sally’s steadily growing opt in email list.
Coming up very shortly in part two. You or your major competitors are about to “discover” even more proven strategies to benefit from these so called marketing gaps. (Which are all over the place.) see you in just a little bit, okay?
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