You May Not Need Actually Need A New Brand Strategy If You Consistently Do This!
Are you finally ready to start working on successfully building your own personal brand? You don’t need a huge corporate account. Nor do you need to have an advanced marketing degree.
But you do need to take a hard look at whether or not a so called new brand strategy makes sense to pursue. Because more than likely it’s not what you need.
Instead a few consistent strategic marketing or promotional tweaks is all you need to get to the very next level or two. And believe it or not these strategic A/B split test can and will do far more to help move your business or service forward. For literally pennies on the dollar.
Meanwhile let your major competitors continuously waste a ton of money trying to build their corporate image. You instead focus on bonding with your ideal prospects and customers.
So you can systematically leverage both their personal and professional inner circles. And consistently generate massive strategic exposure. For literally pennies on the dollar.
So you or your major competitors can starting scaling your entire marketing/promotional process. Sound good?
So Are You Current Methods Of Customer Retention Working Or Not?
If not please seriously consider the following potentially profitable marketing/promotional process. Rather than go the outrageously expensive, traditional advertising or promotional route.
Instead, let’s say your incredibly popular gourmet coffee distributorship has finally decided to get creative. And substitute your creative marketing juices for constantly writing big checks. (It’s about time.)
So here’s three potential marketing/promotional strategies. You or your major competitors will inexpensively test. Before going all in financially.
1.) Potentially profitable marketing strategy # one: First you’ll reach out to a few non franchised, local pet store owner(s.)
2.) Potentially profitable marketing strategy # two: You’ll also reach out to at least a few local non franchised hardware store owner(s.)
3.) Potentially profitable marketing strategy # three: And lastly you’ll reach out to the owner(s) of the women’s deluxe facial treatment center. Located two doors down in the same mini strip mall as yours.
Basically here’s what you or your major competitors initially propose. In order to (simultaneously), yet relatively inexpensively generate some highly visible exposure for some of your best tasting beverages. But especially for your wildly popular gourmet coffees.
You suggest showing up at those establishments. At least twice a week to begin with. On their two traditionally slowest days of the week.
Systematically Do This If You Wanna Maintain Customer Loyalty For Literally Pennies On The Dollar!
Your staff will provide free Xtra large “Big Gulp” plastic cups to either the first X amount of customers who frequent these establishments. Or provide them from the time these establishments open until on those two specific days.
Until one in the afternoon. In any event. Going forward. These customers can now come directly to you or your major competitors gourmet coffee shop. And as long as they bring their “Big Gulp” plastic cup with them.
Now they only pay $.99 cents per cup instead of the usual retail price of $5.79 per cup. Say what? So you know a certain percentage of these recipients will enthusiastically spread the word both on and off of social media. Correct? Absolutely.
This one incredibly simple strategy alone will cause an avalanche of positive word of mouth and mouse buzz. Correct? Absolutely. And please don’t overlook the following untapped marketing opportunities to consistently hit it out of the park.
You Or Your Major Competitors Definitely Have Access To All The Right Customer Retention Tools! (Should You Decide To Use Them!)
1.) First: You or your major competitors will gladly give both the owner(s) and their current and future employees laminated, annually renewable, two sided lifetime discount cards. And they can save 25 or X% off every purchase from your gourmet coffee from now on. Say what? This ought to compel them to frequent you or your major competitors gourmet coffee shop more often.
plus constantly brag, both on and offline to both their personal and professional inner circles. Agreed?
2.) Second: You or major competitors will also graciously extend your lifetime, 25 or X% off discounts to both their vendors, suppliers and their vendors and suppliers current and future employees. Excuse me?
Think about the constant positive word of mouth and mouse buzz which will definitely be created and nurtured. (Both over time of course.) By either you or your major competitors continuous marketing/promotional efforts.
And don’t forget or neglect. Each of these individuals know at least 25 other locals. And 30% of those are your ideal customers. And still you or your major competitors have barely even scratched the surface of what’s remotely possible. Don’t you agree?
This simple, (albeit) hypothetical marketing scenario. Has hopefully opened your eyes to why you really made not need a new brand strategy at all. Instead all you may really need is one which actually works. Don’t you agree?
It’s Definitely Easier And A Whole Lot Less Expensive To Scale Your Business Or Service If You Maintain Customer Loyalty!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
