(And Your Business Or Service Will Definitely Grow Too!)
While it’s not always obvious initially. But sometimes it definitely makes sense especially long term. For you and I to strategically help another non directly competing vendor consistently attract new customers. (That’s why you definitely want to start forming as many potentially profitable JV (Joint Venture) revenue arrangements as possible.)
Because by doing so it indirectly helps you systematically grow your business or service for literally pennies on the dollar. And then you can get creative with those savings. And you’ll be amazed just “how” much more bankable marketing leverage you or your major competitors can continuously generate.
And one way your business or service will consistently benefit is from the increase in power referrals. Power referrals statistically not only buy more. But buy more often and refer more often and stick around at at least 25-75% longer than cold leads which aren’t initially referred to you.
Do This As Often As Possible If You Want To Consistently Attract More Customers!
Imagine this as a non traditional way to inexpensively attract new customers for literally pennies on the dollar. Suppose you’re either the sole owner or senior marketing/PR (Public Relations) director for an extremely popular women’s cosmetic distributor.
And let’s say you basically have three different tiers for your incredibly popular fragrances. You have lower end, mid level and high end fragrances. These extremely popular fragrances typically start @ $950 dollars a bottle and typically go as high as $1,700 dollars a bottle.
And some of your lower end 32-64 oz. fragrances range in price from $89-$189 per bottle. But for this particular promotion. You’re focusing on your popular mid level fragrances. Which typically range in price from $219 – $850 per bottle.
And since you’re definitely looking to make a splash, especially over time. You’re pretty much pulling out all the stops. Which means, unlike the vast majority of your major competitors.
You’re also focusing heavily on the long term back end of your sales funnel as well. One of the very first long term marketing strategies you’ll attempt to implement is this.
You’ll have your top female sales reps systematically reach out to every female waitress, (with the owner-s) permission of course. And they’ll basically offer these extremely lucky ladies, for an extremely limited time. Provided they join and remain an active opt in email subscriber.
They get to purchase any one bottle of a popular mid level fragrance of their choice. Which you currently have in stock. And only pay your actual hard cost. Provided they drag a friend with them to your store. Whose at least 18. Before the X day expiration date your sales reps write on the back of your business card.
The Good News Is Entrepreneur You Definitely Don’t Have To Be Or Become A Master Marketer Or Master Promotor In Order To Ultimately Profit Like One!
And in exchange for the owner(s) of the restaurants generosity. If the owner either has a spouse, girlfriend or living in significant other. Or daughters or sisters who are least 18.
You’ll gladly provide them with one free mid level bottle of their the fragrance of their choice. Which usually retails for at least $650 or X number of dollars.
For just a second think about the long term, positive word of mouth and mouse this incredibly simple marketing strategy will definitely generate. You know after she’s texted every one of her closet siblings, besties, current, future and past neighbors.
Bragging about her extreme good fortune. And once they actually smell the fragrance themselves. You know at least some of them will definitely want to purchase something, correct? And each time she attends any local social functions of any kind.
You know she’ll be wearing your fragrance, right?
And here’s the (hopefully) irresistible offer you make to both the spouse of the restaurant owner(s) and every current and new waitress whose interested. (Which by extension also includes both their professional and personal inner circles.)
You Start Ethically Bribing Your Ideal Customers And Watch How Fast And How Profitable Long Term Profits Wil Grow!
You’ll gladly provide them with 15 or X number of extremely time sensitive gift certificates. For new customers only. The moment they generate at least ten or X number of brand new first time customers each.
You’ll also provide each of them some extremely eye catching diamond studded earrings. Which typically retail for $450 dollars a pair. (But truth told you’ll be getting all of your awesome looking bling from your local retail jeweler JV partner at their actual cost.
Because these ladies and ultimately a percentage of both their personal and professional inner circles will obviously become walking/talking billboards for the both of you.
Talk about strategically hitting it out of the park. Coming up very shortly in part two. You or your major competitors will also discover even more proven strategies of “how to” consistently attract new customers for literally pennies on the dollar.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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