You Definitely Won’t Get It Done Only Talking About Yourself!
(Entrepreneur Your Marketing And Advertising Can’t Be Self Centered! Or You’ll Keep Struggling!)
Of course you nor your major competitors would be constantly spending a ton of money. On for the most part dismally performing ad campaigns. If you weren’t serious about earning a profit, right?
But if or since you’re bothering to pay for ads and or promotions. Entrepreneur you absolutely will not be anywhere nearly successful as you could be. If all of your ads or promotions are only talking about you.
You will continue to profit repel your target audience. And struggle and not be nearly as profitable and efficient as you could or should be. So let’s laser focus on this all too common marketing/promotional problem, shall we?
The Really Good News Is Strategically Building brand Awareness! (Is Definitely Not Based On The Overall Size Of Your Ad Or Promotional Budget!)
But if you definitely can’t or don’t want to try to go head to head with your major competitors. You had better learn “how to” not only write benefit laden “what’s in it for me?” Type of customer attracting ad/promotional campaigns.
But your overall marketing campaigns better reflect you get this critically important component as well. Otherwise your extremely hard earned money will continuingly be sucked down an almost endless advertising hole.
You can tell when an aspiring business owner or service provider is attempting to write their own outrageously self centered, (customer repelling copy!)
Because it’s all about them and nowhere near enough laser focused on the benefits for their ideal target prospects.
You Definitely Won’t Get It Done Only Talking About Yourself!
Entrepreneur Whenever Possible Making Your Ads Or Promotions Solution Provider Slanted! (And More Times Than Not You’re Definitely On The Right Track!)
Let’s start things off with a rather basic, evergreen marketing strategy. It could potentially involve a JV (Joint Venture) with one or several local, non directly competing vendors.
Say for example. Your business or service is a non franchised pet store. And you or your major competitor(s) JV with a local, non directly competing, non franchised gourmet coffee shop.
And you and the gourmet coffee shop decide. Based on the gourmet coffee shop. Or major retailer X’s ideal customers total life time customer value metrics.
So the coffee shop or the non franchised retail appliance store owner accurately concludes. Based on “what” their ideal customer is worth to their bottom line.
They can easily and enthusiastically give away a bakers dozen at their actual hard cost of X. For every customer of the pet store who gives their pet store a sizzling positive review on social media. 😀
They just show the posted review on their phone to the gourmet coffee shop owner(s) and or employees. And they can buy a bakers dozen at their actual hard cost.
(Right here ladies & gentlemen. Can you think of at least three extremely low cost marketing/promotional strategies.) the gourmet coffee shop could at least inexpensively test. In order to build long term repeat customers for literally pennies on the dollar?
The Better You Make It For Both Your Ideal Prospects Or Customers! (The Better They Will Constantly Make It For You!)
One thing the you or the gourmet coffee shop owner(s.) Or the non franchised pizza shop owner(s) could at least inexpensively test is.
When the locals come in to get their bakers dozen at cost. (One per customer obviously. :-D) They could offer these locals the chance to purchase a birthday cake and a bakers dozen at just 10 or X% above your actual hard cost. Simply for joining your opt in email list.
Or the pet store could at least inexpensively test offering a free (or at your actual hard cost!) five or X pound bag of gourmet cat or doggy treats. To every customer who joins their opt in email list and spends over X.
If for whatever reasons. They simply don’t want to join the pet stores opt in email list. They can still buy a five or X pound bag of gourmet cat or doggy treats. But they only pay 20 or X% above the pet store owner(s) actual hard cost.
Is it finally starting to become obvious “why” your advertising or promotions can’t only revolve around talking about yourself? Good answer entrepreneur.
If You Have A Small Traditional Advertising Budget! (You Better Know How To Professionally Advertise Or Promote Your Products Or Services!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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