You Definitely Should Be Marketing Like This More Often If Your Ultimate Goal Is To Consistently Make More Money!Part Two

Please follow and like us:

You Definitely Should Be Marketing Like This More Often If Your Ultimate Goal Is To Consistently Make More Money!Part Two

Have you also noticed what almost always seems to happen to your traditional advertising/promotional budget, when it’s not actually based on, how much your customers or clients are actually worth to you over time?

If you’re really serious, about discovering how to consistently make more money. You’d better find out asap.

Because going forward, before you invest another nickel in any type of paid advertising or promotional strategies. In order to limit or decrease your risk.You need to have  realistic idea, what the total lifetime customer value metrics of your ideal customers or clients is first.

Otherwise, you don’t know for certain, if you can really afford to generate your leads at certain costs per lead.(CPL.) Sure, you can try, (for a little while!) to simply write checks.

But sooner or later, the all too harsh reality, of simply paying for any type of advertising or marketing campaign, which isn’t based on what your customers or clients are actually worth over time.Doing so will definitely cost you more than just what you’ll lose on the initial front end. Here’s why.

Your Cash Generating Business Or Service Just Might Be Sitting On A Potential Untapped Goldmine Of Opportunities!

Quickly picking up where part one of your journey left off. Getting back to this local, fairly upscale, Mom & pop owned, family orientated restaurant, my buddy recently took his girlfriends father to.

For an early dinner on a Sunday. As I previously disclosed, according to my buddy. Even though there were easily 35-40 people dining out. When my buddy finally received his bill.

The restaurant owners, did not provide my buddy, with any type of extremely time sensitive bounce back offer of any kind.So in essence, this particular restaurant owner, is relying entirely, on the customer, deciding when to return. If they do at all. Which is the profit stifling reactive, not pro-active approach to marketing or promoting.

And whose to say, when the customer decides to eat out again. Maybe by now,they actually joined another local restaurants, VIP opt in email/mobile marketing list.

And maybe they got a text message,or a series of them from another local restaurant. And they’re made aware of the breakfast special.Which is bring a friend whose at least 18 and receive a free Xtra large coffee/ beverage of their choice.

Or get two Xtra large coffees at the restaurants actual cost. Or save X% off two deluxe bagels Continental breakfast-s etc.

The point is. Simply because another local restaurant owner, is far more marketing savvy and extremely pro-active. Maybe going forward, at least a percentage of the 1st restaurant owners customer base, starts dining, for breakfast and lunch. Or lunch and dinner, elsewhere. Sadly, it happens all the time.

This Is Where And How You Can Take Your Business Or Service To The Very Next Level! (For Literally Pennies On The Dollar!)

Case in point. For just a moment.Think about the potential, non directly competing vendors, who are pro-actively participating, in having their extremely time sensitive, market tested one or two sided index cards.

Being included in the restaurant owners, sealed “Thank You!” envelope, bounce back promotions.As previously mentioned. The sponsoring restaurant owner host.Could either:

1.) First: They could simply charge every participant, a flat monthly fee of X. Which is enough, to cover the cost of having x amount of one or two sided index cards, in order for  one of that particular vendors, best market tested offers, to be included inside the sealed envelop.

2.) Second: Or,the vendors and the sponsoring restaurant owners, could simply agree, to strategically cross promote each others best offers.

To their steadily growing customer bases. (A little strategic A/B split testing will definitely help you discover, which particular approach, consistently produces, the overall best bang for your buck.

 3.) Third: The extremely marketing savvy sponsoring restaurant owner(s), could simply charge each participating vendor, a one time, up front annual fee. Which covers, either the quarter.(A three month period. Or a semi annual up front fee, which covers six months.)

Or the vendor(s) could pay, for an entire year of monthly fees upfront.Say in the 1st or 2nd week of January. And receive some type of incentive based discount for doing so.

You Keep Being Strategic With Your Marketing And Promoting And Watch Which Direction Your Bank Account Starts Going Long Term!

Here’s what comes next. Let’s suppose, a local appliance retailer, gets wind of your sealed envelop promotion(s.) And they’d definitely like to participate, in some type of (JV) Joint Venture and or strategic cross promotion arrangement.

However, they definitely do not wish to compete with the other non directly competing local vendors.Who are typically included inside the envelop. This being the case. You might.

 A.) Decide to give the retail appliance dealer, an exclusive option, to be the only vendor included other than yourself obviously. But in order to do so. The appliance dealer or potential participant, simply needs to pay a marketing premium price, in order to do so. (And the two of you simply negotiate, and come to some sort of mutually agreed to price or arrangement of some kind.)

 B.) Or, you could leverage the appliance dealers steadily growing customer and steadily growing employee and vendors various assets and resources. Say what?

More on these proven, low hanging fruit marketing strategies, coming up shortly in part three.Okay? for now, are you definitely starting to appreciate, ‘how’ you can consistently make more money. When you start marketing and promoting like this. Say yes!

You Really Don’t Need A Bigger Advertising Or Promotional Budget In Order To Start Consistently Earning Far More Gross Profits!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!

And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!

Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!