How to put the proven sales revenue formula to work for you now!
Why Your Typical Mass Media Image Advertising Ad Campaign Is Doomed From The Start…
As you learned in a previous post, the all too painful reality is that the typical non specific appeal of spray & pray mass marketing mediums.
Offer very little, realistic hope of you implementing a profitable sales revenue formula of some kind.
Because these highly untargeted publications, such as your (way too un targeted audience), local newspaper or the local throwaway guides, otherwise referred to as penny savers etc.
(Are not the place for a savvy small business owner to be allocating your extremely limited cash resources.)
Although these non specific mass appeal audience publications offer the immediate allure of reaching a large amount of eyeballs.
Their real problem for you, (the typical cash strapped small business owner is) that on any given day, (your needle) in the proverbial haystack ad may or not be seen by the extremely small amount of people that may or may not need or want your product or service at this specific moment.
So Who Else Definitely Wants To Know Why It’s Critically Your Business And Or Service Develop And Or Follow Some Type Of Proven Sales Revenue Formula!
Compound the fact the typical cash starved small business owner and or service provider generally uses (through) no fault of their own.
The wrong type of advertising/marketing strategies and as a direct result they don’t earn nearly the type of steady windfall profits they truly deserve.(Don’t you agree?)
Just to quickly recap; in order for you to fully appreciate the typical small business or service provider advertisers dilemma.
They are told that some non specific local publication ( such as your major local newspaper), has a paid subscription base of 2.5 million, (or X) and the real readership is actually closer to 4.5 million!(You don’t say?)
The Right Advertising Sales Revenue Formula Will Help You Eliminate Costly Waste!
But do not be seduced by those completely meaningless stats! Because (as far as your business or service is concerned), they can and will continue to cost the uninformed a fortune.
It Really Doesn’t Matter How Many People Are Actually Reading Any Given Publication On Any Given Day…
What really matters to you is, on any given day of the umpteen people that are reading it, how many of those eyeballs actually need (or want) your product or service? And (sadly) the all too typical response is not nearly enough!
And when you compound the fact that you may be attempting to reach your intended audience with the outrageously expensive (and non accountable) ‘image ad’ approach.
Your extremely limited cash resources can and will be wiped out very quickly. And really doesn’t matter, whether you’re currently paying for, non profitable Facebook PPC (Pay Per Click) ads.
And or offline, outrageously expensive display and or classified ad campaigns.
You Must Avoid Costly And Oh So Non Effective Image Advertising! (Or You Risk Going Broke!)
Image advertising or what some insider’s like to refer to as “Tombstone Advertising” because it’s all to often dead on arrival.
This extremely expensive and non profitable type of advertising campaign tries (way too) often to either be cutesy or entertaining or creative.
Apparently for (a staggering 99%) of the usually disappointed (with the results) small business owners and or service providers who attempt to use it, it tries to be everything accept profitable!
It all too often does nothing for your long term image and the only thing it often does for your bottom line is drain it.
Entrepreneur Your Semi Cash Strapped Small Business And Or Service Simply Can’t Afford To Invest In Marketing And Or Advertising Strategies Which Aren’t Accountable!
The main reason being is that its really not designed to be accountable just glitzy. Case in point; you might see a non specific ad for a Real Estate brokerage firm which reads; “Let The Home Team Give You That Much Needed Advantage!”
Call ABC Realty today… 1-888-444-5566…….. Really?
Now here is the $64K thousand dollar question for you cadets.
If you could not see the bottom line of this all too typical ‘image ad”, would you really have any realistic idea who or which specific audience this bland statement making (instead of benefit driven), non specific and extremely expensive (cash draining) ad approach was targeting? Good luck with that.
Not a chance!
( Major Hint: That’s why Madison Avenue loves this type of costly non effective ad campaign. Because it’s non accountable and outrageously expensive to the deep pocket corporate clients that use it and incredibly profitable to the firms which consistently sells it!)
The Successful Small Business Marketer Should Be Using The Long Term Money Making Direct Response Advertising Approach….
(Because It Offers A Specific Benefit To Your Intended Prospects….And Compels Them To Respond Now!)
On the other hand, contrast the above approach with the much more effective ‘Direct Response advertising Marketing’ approach demonstrated below.
Suppose you place a display ad in one of the many local Real Estate guide publications. And let’s say that this particular Real Estate firm is targeting first time home buyers.
So they are attempting to reach prospects that are looking to purchase their first starter home.
So their test ad might go something like this:
An Explosive free nine (or blank page) special report finally reveals!
The # One Reason Why A Staggering 67 (or X%) Of All First Time Mortgage Loan Applicants Gets Rejected For A Home Loan!
( Even though you have a steady job and decent credit!)
For an extremely limited time this powerful free report can be yours! But you must call 1-888-444-5566 now! To get your hands on this extremely powerful free information! (It’s a $27.00 dollar value!)
Now do you think any (first time home buyer) that’s really serious about learning ‘how to’ avoid having their mortgage loan application rejected would want this powerful free (helpful) customer centered information? Yep!
The Seven Powerful Benefits Of Direct Response Advertising….
(And How They Will Put More Money In Your Pocket Now!)
Hopefully you can see how:
1.) The ad targets a specific niche group.
2.) How it’s run in an extremely narrow niche publication as opposed to a way too diverse general population major local newspaper.( An extremely costly mistake by the way!)
3.) Did you also notice how highly effective (and mega proven) ‘Direct Response marketing’ type of advertising always concludes with a specific call to action!
4. ) And did you also notice how the report listed the exact number of pages?
No matter what form that your free lead generation info product takes, be it a ‘how to’ instructional audio or video or special report etc. (It always) helps your long term credibility to list the exact number of (either) minutes or pages etc.
Are You Starting To See And Appreciate How Your Sales Revenue Formula Is Very Specific And Laser Targeted!
5.) Whenever possible, be sure that you always give your free lead generation info product (no matter what it is) a perceived value of some kind! The main reason being that if you don’t value it, neither will they!
6.) Of course you must always use (and you’ll discover through inexpensive testing) which powerful benefit oriented “What’s in it for me?” power headline approach works best, but always zero in on your ideal audience by using laser targeted benefit oriented headlines!
7.) Stay away from generalities, meaning- if you have a blog and you offer a free newsletter of some kind.
Don’t have an opt in box that says sign up for our free newsletter! Wrong!
Instead pick out a specific benefit (subject) and target your audiences most pressing needs/issues and or concerns and make that the main focus of your free lead generating magnet and or audio or video ‘how to’ solve this or that info product that you offer to them.
Part Of Your Long Term Lead Generation Is To Be As Accurate And Specific As You Can!
It’s always better to be specific than to simply offer a free tips newsletter etc!
(Case in point: When you go to see an Attorney about your personal injury case, do you want to consult with a general practitioner or a firm that specializes in personal injury cases?)
It also doesn’t try to be cute or entertaining! It pre qualifies its intended audience and attempts to eliminate upfront the non qualified time wasting tire kickers!
If your not interested in learning how to avoid (first time) mortgage loan rejection, then your probably not going to respond to this particular marketing campaign, agreed? Bingo!
Effective Direct Response Marketing Strategies Helps You Eliminate The Tire Kickers Upfront…
Hopefully you now have a much better grasp as to why the typical cash starved small business owner (and or service provider) has to avoid the costly ‘image ad’ approach and instead rely on the much more (proven) effective and long term bank account filling ‘Direct Response Marketing’ approach.
Your chances of getting the exact prospect that your targeting are up to 500% better with approach number two. Don’t you agree?
Effective Direct Response Advertising Equals Highly Profitable Target Marketing….
That being said; In conclusion, abandon (asap) the oh so costly and non effective bank account draining ‘Tombstone ad’ approach!
And start applying these eleven little known proven marketing strategies and your bank account will most certainly start to grow!
Glitzy ‘image advertising’ is wasting both your time and extremely hard earned money!
Switch over instead to the highly targeted and, (on average) up to 500% more effective (benefit driven), “What’s in it for me?”
Benefit oriented ‘Direct Response Marketing’ approach and watch both your long term response rates and bottom line explode!
Quick note: Obviously if you run a small Mom & Pop corner deli store, your not going to be offering your intended audience any type of free special reports! 😀
Direct Response Marketing Strategies And Or tactics Is a Proven Way To Increase Retail Sales!
Instead you can and should be relying on some other proven and extremely effective marketing strategies that are laid out in this blog and others.
Your Must Complete Homework Assignment Is:
1.) Immediately create some type of powerful and extremely helpful ‘how to’ free lead generating inducement information product of some kind.(Be it audio or video etc.)
That you can offer to your targeted audience in exchange for them joining your list, on or offline. that’s the proven advertising sales revenue formula.
Make sure you complete your homework assignment in the next 30 days or less and return here asap and share how you will convert your current ad campaigns over to battle field tested and mega proven ‘Direct Response Marketing’‘.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
