You Definitely Make More Money By Working On Not In Your Business! Part Two
You and I definitely wanna know how to make more money, correct? Agreed. However, as you start to implement or at least strategically A/B split test.
The different variants. You start to discover, where you definitely need to add more resources and equally important, where you need to stop wasting your semi limited resources and or assets.
Consistently doing so, is one of the proven ways, you can and definitely should, be working extremely hard on, not just in your business or service. Believe it or not. Working extremely hard, is simply not enough.
Because unless or until you or your major competitors get strategic. At best, you’ll generate a paltry one to one return on your efforts.
And your semi cash strapped business or service will limp ahead.
Meanwhile, some of your more marketing savvy major competitors, can and will leave you and I consistently breathing their marketing smoke.
Unless or until, you make the necessary strategic adjustments.
Which simply have to be made.
If You’re Not Consistently Working On Just In Your Business Or Service! (How Do Yo Expect To Consistently Move Forward!)
Case in point.Let’s take a really round about way, of hopefully demonstrating to you.Why you definitely don’t want to be, become or remain an island.
As or while you’re trying to maintain or grow (strategically scale) your business and or service.
Think about all the potential personal or business relationships, you have already established.
Only think of each relationship as a potential bridge, or connection to help you grow even faster, with less hassle and or obstacles etc.
Say for example. Let’s say you create a problem solving, or an informative blog post or video at least once a week.
Become An Effective Problem Solver And You Won’t Have To Rely On Outrageously Expensive Advertising And Or Promotions!
Now then. Based on your current social media following or opt in email/mobile marketing subscribers.
You publish it. How much additional viral exposure does your content consistently generate? Huh?
Meaning, what proven viral marketing processes, do you currently have in place? Take a look at the screen shot images below.
You Definitely Make More Money By Working On Not In Your Business! Part Two
Some of you no doubt recognize the top tweet, correct? It’s from my mega rock star blogging coach and mentor!The one and only Ryan Biddulph of blogging from paradise.com fame.
In case you didn’t know. Ryan currently has a mere 48,000 plus followers on twitter alone.Say what? That’s correct?
And the bottom tweet, is from my long time blog commenting bud Glenn Shepherd of glenn-shepherd.com fame. As you can clearly see.They both retweeted my content.Which means I get the additional,free exposure leverage of their social media followers.
Plus, check out this next screen share image below. It comes from my blogging collaboration bud Linda Brenner of vervoe.com fame.
You Definitely Make More Money By Working On Not In Your Business! Part Two
If You Don’t Currently Have Direct Access To Your Very Own Power Network! (Strategically Leverage Another Non Directly Competing Vendors Assets And Or Resources!)
You definitely get the overall point, correct? Great. Now then, have a look at the screen shot image my collaboration bud Rachelle Tan of jscharting.com fame. Again, each time I publish any fresh, problem solving content to my blog.
And when I link to any of my collaboration buddies. They will automatically share my content on their social media sites as well.
It’s definitely a win/win for both of us. They get free viral exposure to my audience. And vice versa.
Can you find a loser in this particular, mutually beneficial arrangement? And of course, there’s also my collaboration bud, Olivia Andres of radar.io fame.Hopefully, this small sample alone.
Has effectively demonstrated to you, the major differences between.Merely working extremely hard in your business or service. And strategically working incredibly hard on it.
If All It Took Was Hard Work Alone! (A Whole Lot More Deserving Entrepreneurs Would Be A Lot More Successful!)
One way relies primarily on your extremely limited resources and or assets.And the much preferred method, dramatically increases your overall reach. For either the exact same, or even less overall effort and expenditure of resources or assets.
Which approaches makes more sense to you? You so got that right.0 their business or service.
The More Marketing Leverage You Can Strategically Access!(The Faster And More Efficiently You’ll Scale And Grow!)
Sadly. The vast majority of your major competitors, rely on their own, extremely limited resources and or assets, to try and grow .
It really doesn’t matter how long or short you’ve been in business. As long as you continually build, some mutually beneficial arrangements of some kind.
Because the marketing leverage you can create or generate, helps propel your enterprise further, faster and far less expensively, than you and I can possibly do on your own.
And stop and carefully consider the following potential long term benefits, from this type of mutually beneficial arrangement. As my collaboration buddies share my content on their social media networks.
And as their social media networks continue to grow. Guess what? You or I! Get to enjoy and benefit from this additional exposure as well.
Hopefully you can better appreciate, how and why, you and I, (and or) your major competitors, can consistently make more money, by strategically working on, not just in your business. Don’t you agree?
Start Viewing Your Current And Future Relationships As Potential Bridges! (And You’ll Start Forming Far More Potentially Profitable Networks!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Great post, very informative!
Thank you Ivan!
Your extremely kind words of encouragement
are greatly appreciated!
Mark you are awesome my friend 🙂 Thanks for the shout out. Leveraging is the only answer to keep growing business-wise because eventually, you run out of time, working hard. I am always creating more guest posts and comments on blogs while I scale with publishing content frequently on my blog too, like a leading edge thing. I recall the lean days; I tried to work hard in my business. Now I think about working on my business, scaling, systemize-ing and adding income streams regularly. Excellent post.
So true coach! You gotta build re pore and start generating,
some potentially bank account filling marketing leverage!
And as far as the shout outs to you go,I consider
them mandatory!LOL!
Because like you’re fond of saying.
“team work makes the dream work!”LOL!
It’s always my complete pleasure to give you
a major shout coach! Thanks so much for
taking the time to drop by and share your thoughts!
I truly appreciate it! And thanks for the validation of concepts!