Since you already know or have a pretty good idea ‘what’ the so called $64,000 dollar question is, correct? How do you consistently scale your retail jewelry business for literally pennies on the dollar?
Obviously ‘if’ you already have direct or indirect access to some major advertising bucks. If you like you or your major competitors can simply go the outrageously expensive traditional advertising route.
And hope things kinda sort of workout. And at the end of the day depending on ‘how’ things did or didn’t workout. the following week or month burn through even more cash and other extremely valuable resources or assets. Or you could strategically pivot by at least inexpensively A/B split testing the following?……
So Who Else Definitely Wants To Kick Outrageously Expensive Traditional Advertising Costs To The Curve?
Here’s the other potentially expensive, traditional advertising route you or your major competitors could attempt to take. Find yourself 10-20 female mega online influencers.
You know those ladies with a bare bones minimum of 500,000 followers and up on their various social media accounts. Rumor has it those with at least a minimum of one million followers. Typically receive somewhere between $50-$275,000 dollars to post various promotional images or video clips etc.
But entrepreneur ‘why” go there. When right within your own back yard. There are several extremely high profile women and men.
Who for literally a fraction of your typical upfront cost. They would be more than happy to strut around at the various social and personal events they routinely attend. While stylishly showcasing some of you or your major competitors best looking bling. Say what?
Case in point. Power network way into at least being introduced to 3-5 of your areas top commissioned only mortgage brokers. The ones that currently earn a bare bones minimum of multi six figures per year. “why” you so skeptically ask? for two primary reasons.
Entrepreneur Stop Being Shy About Strategically And Systematically Getting The Word Out! (Both On And off Of Social Media!)
1.) Primary reason # one: First and foremost. If they’ve been successful for a while. More than likely both their personal and professional network is not only fairly comprehensive in scope. But it’s not at least partially growing organically.
And some of the loans they close are in the high six and low seven figure range. so you know at least some of the men & women who secure this amount of money to purchase a first or second home.
Some of them would definitely love to know the inside scoop on ‘how” they can acquire some great looking bling and save some money while they do so.
2.) Primary reason # two: It’s also a forgone conclusion. The commission only or extremely high salary earning mortgage broker. Along with some of their current and future key staff members. they’d also love to save money as often as possible on some incredibly great looking bling.
3.) Bonus reason: Men & women who consistently earn multi six or seven figures annually. Usually live or lease or rent in areas where every body earns similar annual incomes. (And by extension, either work for, with or have their own successful businesses or services, right?
Even Though Word Definitely Spreads Fast! (There’s Absolutely No Law Against You Or Your Major Competitors Helping It Spread Even Faster!)
Let’s say this particular high salaried mortgage broker currently earns in excess of $500,000dollars a year after Uncle Sam takes his cut. And you know they routinely wine and dine at some of your areas top rated restaurants. And they drive an extremely nice car.
And they either rent, lease or their currently a hefty monthly mortgage on a really nice house in an upscale neighborhood. You tell me ‘what’s’ gonna start happening, when both their immediate personal and professional inner circle gets wind of t first.
A.) The ladies are strutting around with an incredibly eye catching diamond studded necklace. Which usually retails for between 2,500 dollars. But “rumor” has it they somehow managed to get it at the actual hard cost of just $1,200 dollars or X. Say what?
Plus at the last major social event. When at least 85% of the areas major influencers where in attendance. At least some of the ladies were also strutting around with some absolutely gorgeous diamond studded earrings. Which usually retail for $850 dollars a pair.
Again “rumor” has it they somehow managed to get them from you or your major competitors at your actual hard cost of X. If nothing else. This ought to make for some rather interesting cocktail talk. Don’t you agree?
Entrepreneur Once The Positive Word Of Mouth And Mouse Train Starts Rolling! (Your Long Term Front And Back End Gross Profits Will Definitely Start Exploding!)
B.) And the gentlemen highly salaried or commission only mortgage brokers who currently learn high six or seven figure a year incomes. They’ll be extremely busy bragging to both their personal and professional inner circle.
Sharing “how” and why they’re wearing a Presidential Rolex (or some other extremely eye catching watch!) Which would typically retail for at least $10,000 dollars.
But they only paid your actual hard cost of just $5,000 or X thousand of dollars. Is it definitely starting to become clearer “how” you or your major competitors can explode your retail jewelry business. For literally pennies on the dollar. (I sincerely hope so.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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