You Consistently Do This Entrepreneur And Watch Your Marketing Visibility Sky Rocket!
Entrepreneur are you both serious and totally dedicated to consistently generating some potentially profitable marketing visibility? Good answer.
Because gaining or creating marketing visibility doesn’t automatically have to mean you or I and or your major competitors have to constantly spend outrageous amounts of money.
On at best hit and miss traditional advertising methods. Sure you can attempt to scale your traditional ad budget. When and where it definitely makes sense to do so.
But perhaps you’ve noticed at least one of the major social media sites is systematically shutting down accounts. Both temporarily an permanently. Add on top of that advertising rates are heading north faster than the annual rate of inflation.
So what’s a viable alternative you so skeptically ask?
So What Should You Consistently Look For In Any Previously Untapped Potential Marketing Opportunities?
If you have any type of formalized advertising/promotional budget. Before you sign off on the dotted line.
Entrepreneur look around. Because there is definitely a few local offline business owners or offline service providers. Who are non directly competing with you. Who already have both direct or indirect access to your ideal prospect and or customer.
And for a fraction of the money, effort, resources and or conventional or non traditional assets you’re about to allocate in outrageously expensive, traditional advertising costs.
You and or your major competitors could be systematically reaching them for literally pennies on the dollar.
In fact any time a local throwaway guide or an annual directory has any type of unsold ad space. Rather than try and just offer super discounts to potential first time advertisers.
Instead they should at least initially reach out to any of their most reliable repeat advertisers . And offer them the biggest currently unsold ad space they have.
Offer it at or just above their actual hard cost. In exchange for 25% or more of the initial gross front end profits.
After the advertiser pays their actual hard cost. Because that 25 or X% is typically going to be more profitable than the amount they were charging or going to charge for the ad space.
And What’s Wrong With Systematically Taking This Market Tested Strategy To The Very Next Level Or Two?
Let’s quickly look at it and assess this proven strategy from both sides.
First: If you’re the VIP repeat retail advertiser. And you have the opportunity to buy a major sized ad in either a local throwaway guide and or some type of annual directory. (Which you’d normally pay a ton of money for a one time, quarter, half or full page ad.)
But instead only pay actual hard cost for the ad. Provided you’ve already run your ideal prospect or customers total lifetime customer value metrics.
This way you’re not speculating nearly as much as the vast majority of your major competitors are. When it comes to deciding “how” much you can actually afford to spend. In order to generate or consistently acquire new first time prospects or customers.
Second: If your the advertiser with unsold ad space. Rather than simply cave in to potential first time advertisers.
Who may or may not advertise with you again. Unless or until you and or a major competitor offers them another outrageous discount.
Make Sure You Leverage Your Current Customer In Order To Continuously Generate More Gross Profits!
Instead systematically reach out to some of your best, long term repeat advertisers. And systematically offer them your largest unsold ad space. But with this particular marketing twist.
A.) If they want to keep both 100% of their front and long term gross profits. You and or your major competitors will gladly allow them to do so. Provided they pay the current retail cost for the ad.
But you’ll gladly split the payment into two or X number of payments. Say you split the typical ad cost into two equal payments of X.
Now they only have to come out of pocket for half or X% of the typical cost. And this strategy now makes it far more likely their ad can and will be far more profitable on the initial front end.
(Whether they currently have a profitable back end sales process set up or not.) And now it’s also far more likely they can afford to make the second or other subsequent payments out of the profit from the first ad they ran.
B.) As mentioned previously. You and or your major competitors allow one or some of your best, long term repeat advertisers.
Buy some of your biggest unsold ad space at either your actual break even hard cost. Or slightly above.
In exchange for them JV (Joint Venture) partner revenue sharing with you. Anywhere from 25-50% of their initial front end gross profits. After they pay their actual hard cost.
A little strategic A/B split testing will help you “discover” which price point consistently yields the best formula to use.
Going forward ladies & gentlemen. Is it finally starting to become crystal clear “how” you and or your major competitors can consistently generate some potentially profitable marketing visibility for literally pennies on the dollar? Say yes.
Don’t Or Stop Wasting Money Creating Evergreen Lead Magnets!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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