You Consistently Do This And Your Business Is No Longer One Of the Best Kept Secrets!
You’re definitely serious about consistently and inexpensively getting the word out about your awesome products and services, right? No worries me too BTW.
Of course as you seriously consider and carefully weigh your potential marketing or promotional options. At some point. You know whichever options you ultimately choose.
The bottom line to it all this is. You definitely wanna make darn sure after all is said and done. On the initial front end of your on or offline sales funnel. Your business or service is no longer one of the best kept secrets. Correct? Absolutely.
But how are you or your major competitors going to strategically go about doing so. When you clearly have major competitors who have at least semi deep corporate pockets. And maybe currently you don’t.
Thank goodness your current and future marketing strategies don’t involve constantly trying to out spend them, right? But how about discovering “how to” strategically out promoting them. For literally a fraction of the upfront out of pocket costs? Say what?
So What Are The Best Marketing Strategies For A Startup Business? (Or Service?)
Sadly. Most traditional service providers, (especially the ones) you’ll be reading about in this particular series. Even though (technically) speaking. They probably don’t qualify for the clinical definition of “startup.”
They sort of run their service as if they’re a “one trick pony” service provider. Huh? Case in point. Let’s take your local, neighborhood barber shop. Typically the owner finds a commercial space they’re pretty sure they can afford to lease. Right?
They get X number of specialty barber chairs installed. Hang out their shingle. And as quickly as possible they hire some other local barbers. Who rent those chairs from the owner for so much per week or so much per month, correct?
So far so good. And they maybe purchase a TV with cable. And start letting all of those locals, whose hair they used to cut initially out of their home, garage or apartment etc. And let them know they have officially opened their shop, right? Sounds pretty standard, does it not?
So Let’s Take Or Attempt To Take This Service Providers Business And Income To The Very Next Level Or two! (Sound Like A Plan Or What?)
For just a moment. Let’s only focus on the owner and typically the number of locals hair he usually cuts on his normal five day work week.
Let’s say he or one of his main barbers, typically opens the shop at 9 am sharp. And he usually closes about 9 pm that same night.
And during the course of his semi hectic day. He’ll service about twelve locals per day. Times a five day work week. This usually equals 50 locals per month. (For now forget about the months which typically have five weeks in the month.)
So over the course of 51 weeks per year. This one local, single location barber, (remember not counting!) any of the other barbers currently renting a chair in his shop. He alone services about 2,550 locals per year. Say what? (10 per day x a five day work week x 51 weeks per year =2,550 local male customers.)
And as or when you really stop and think about it. On average, (this one local) barber alone. Has about 2,550 engaging conversations a year. Right? Think of all the info both he and his other barbers gather in the course of week, month, quarter or for the entire year.
So How Do Yo Or Your Major Retail Appliance Center Owners Go About Strategically Monetizing This Mega Untapped Marketing Opportunity?
Great question. And so glad you finally asked. For starters. Since you or one of your other male employees, managers or senior marketing directors have been literally getting both your hair cut and your beard, (whenever it needs it), trimmed there as well. For years.
You ask the barber, whose personally services you. If they’re okay with adding a brand new, (get this!) state of the art 75 inch flat screen TV, (or whatever larger popular model currently available in stock.) Basically a “closeout” model.
If they’d like to add it to either their shop or home? And provided they do three extremely helpful things for you. You’ll gladly hook them and all of their current and future barbers up as well. Say what?
And of course their temporarily all ears. Wouldn’t you be too? (You so got that right.) Here’s your three rather simple, yet outrageously potentially profitable conditions.
1.) First: As long as they become and remain an active subscriber to, (either) your opt in email or text message list. You’ll gladly hook up both them and at least five or X number of their extremely close relatives, friends, neighbors and or fellow local business owners or service providers etc.
(Because you’ll provide your barber with five or X number of extremely time sensitive gift certificates for them to to decide who to share them with.)
Who Says You Strategically Can’t Take Your Current And Future Word Of Mouth And Mouse Marketing Campaigns To The Very Next Level Or Two?
2.) Two: Your barber starts systematically sharing, some of your best market tested. One or two sided index cards with both their regulars and their new first time customers. (You talk about list building 101.)
3.) Three: As long as they let you periodically approach, (both) their current and future barbers who currently rent chairs from them, about an opportunity to earn extra money with a really simple side hustle. Which will not ever get in the way of their primary means of earning income.
You’ll hook your main barber up with a really nice, state of the art tablet. Which would normally retail for say $549 or X amount of dollars.
You’ll gladly let them have it at your actual hard cost of. You can well imagine the kind of constant, positive viral word of mouth and mouse buzz. These incredibly simple, (albeit) extremely effective marketing strategies will ultimately have on the long term profitability of you or your major competitors bottom line, correct?
This being the case. Coming up shortly in part two, you’ll discover “how” you or your major competitors can literally put these proven marketing strategies or tactics on marketing steroids. For literally pennies on the dollar.
Which will definitely cause your business or service to no longer be one of the best kept secrets. Don’t you agree?
Get Started With Some Of Your Best Word Of Mouth And Mouse Marketing Strategies Right Now!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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