Yea You Can Continue To Do Paid Ads Or Finally Get Serious About Your Content Marketing Strategy!
By now you’ve probably run more than your fair share of PPC (Pay per Click) ad campaigns right? And if you were to be brutally honest. Not all of them have been profitable, correct?
In fact some of your paid ad campaigns have not only been temporarily paused. But you ultimately closed them down altogether right? Because like it or not you simply can’t hit home runs every time you use any type of paid advertising. Agreed?
On the other hand. How would or do you feel about any type of content marketing strategy or tactic which gave you or your major competitors.
Maximum free viral marketing leverage for virtually pennies on the dollar. Sounds good to me too. So what particular content marketing strategy or tactic do you suppose gives you or your major competitors such potentially bank account filling advantages. For literally pennies on the dollar?
Great question and so glad you finally asked.
This Is Why You Or Your Major Competitors Definitely Need Some Type Of Content Potentially Bank Account Filling Content Marketing Strategy!
At some point. Ask any profit seeking entrepreneurs. Especially newbies. If they’ve run a Facebook PPC (Pay Per Click) campaign, which wasn’t initially profitable.
The honest ones will answer with an emphatic yes. And ask if they’ve ever had to discontinue a paid ad campaign simply because it wasn’t profitable. Again the brutally honest will be yes. So they invested their hard earned money.
And the campaigns which didn’t work out still costs money, correct? Absolutely. Contrast that approach to this one.You and I or your major competitors start strategically “guest podcasting” as well as running your PPC campaigns.
If for whatever reasons you stop your paid ad campaigns. Or your account gets unexpectedly shut down. What then? How do you keep your forward momentum?
On the other hand. Let’s say you manage to land only ten guest podcast appearances for the entire year. That’s not a lot right? Agreed.
But notice the marketable differences between those ten guest appearances and your paid ad campaigns. Which have to remain profitable or you can’t afford to run them.
A Viable Content Marketing Strategy Equals Maximum Free Viral Marketing Leverage!
Almost immediately after your guest appearance. The really good podcast hosts will send you a link to the recording.
So you and i or your major competitors can help promote your appearance. You can and definitely should share the recording or snippets of it. Which your host will enthusiastically supply.
Think about your long term marketing leverage for just a moment. The more your name and therefore your brand appears on or offline.
The more Google and the other major search engines start to promote your various forms of content. And unlike your paid Facebook PPC ad campaigns.
No one logged into FB or Linkedin or twitter to see you or your major ads, right?
Yea You Can Continue To Do Paid Ads Or Finally Get Serious About Your Content Marketing Strategy!
As You Or Your Major Competitors Continuously Create Various Forms Of Content! ( The Major Search Engines Start Freely Displaying Your Content!)
Notice the red box with the red arrow pointing to the words “Podcast Guest Directory -Podcasts Guests.” This online listing continuously works for yours truly.
No mater “what” I may be currently doing, right? Does your current paid PPC (Pay Per Click) do that? I didn’t think so. But an extremely well thought out and consistently implemented content marketing strategy can and definitely will work for you 24/7.
You appear as a guest once on a relevant podcast.Or you write a guest blog post. And as long as the podcast or blog owner pays their self hosted fees. Your content is archived from now on.
Yea You Can Continue To Do Paid Ads Or Finally Get Serious About Your Content Marketing Strategy!
Why Interrupt A Completely Cold Audience!( When You Can Appear As A Special Guest To A Totally Receptive Audience Who Definitely Wants To Hear What You Or Your Major Competitors Have To Say!)
This type of massive free viral marketing exposure not only starts establishing you or your major competitors as respected industry experts.
But it goes an awful long way in helping build your brand awareness as well. Honestly. Does your current PPC ads or or paid solo ad campaigns ever work this hard for you?
And can you or your major competitors pay for any type of ad campaign only once and have it continuously work extremely hard for you over and over again? Without spending another nickel? No way right?
And remember your guest podcast or your podcast audience voluntarily subscribes or downloads each episode. They don’t fight you by chance do they? They listen in expecting to discover the solution(s) your products or services provide. Say what?
So How Do You Create A Content Strategy Which Plays Well To Your Current Strengths?
Talk about a hyper captive audience. You and I need but to get in front of them and point them in the direction of you or your major competitors proven solutions.
Think about your potential marketing/promotional advantages. You or your major competitors consistently invest 30-60 minutes a week per guest podcasting episode opportunity.
And modern technology helps your message go viral. And it remains in cyber space. And over time your online real estate grows more and more valuable. So going forward.
Are you now ready to start creating a potentially profitable content marketing strategy? Great. Get started asap. Your current and future laser targeted audiences will consistently respond positively. Is that win/win or what? Agreed.
One Thing Is Definitely For Sure! (These Laser Targeted Audiences Will Either Become You Or Your Major Competitors Leads And Ultimately Customers Or Clients!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
