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(And Not All Of It Had To Do With Directly Investing Into Income Producing Real Estate!)
When comes to recognizing some of the popular. And not to mention the most successful “Creative Financing” real estate gurus of the mid to late 80’s. And the early to mid 90’s. (Basically referred to as the pre- Internet era.)
Very few knew how to create cashflow like real estate investment guru. And mega best selling author Dave Del Dotto. Dave combined his real estate investment strategies.
Along with his top notch marketing and promotional skills. And created a marketing/information publishing empire. Which very few of his contemporaries, even to this day can match. Wanna discover more?
So What’s Your Market Tested Plan For Systematically Building Brand Visibility?
In Dave and his expert marketing teams case. As I mentioned in a previous blog post. During Dave’s in pre-Internet hey day. He published an incredibly popular offline newsletter. (Which used to retail for $129 dollars annually.)
He published one a month. However, if you paid for a one year subscription upfront. You automatically qualified for two nice bonuses worth X.
1.) First: You received a 13th issue free! (Making the entire purchase an X dollar value! 
2) Second: You also received a slight discount off the usual annual retail price. 
Now without having any realistic idea whatsoever! How many months or years! Dave actually published his newsletter. Or how long his typical annual subscription paying subscriber remained a subscriber.
Strictly for marketing illustration purposes only. Let’s say his typical paid annual subscriber. Lasts 24 months. (Or two years.) And let’s say Dave’s actual hard cost is $69 dollars a year.
To print 12 or 13 issues. Remember they receive a 13th issue free. If they pay their one year annual subscription in advance. Straight away.
Dave or any other extremely savvy and sophisticated marketer/promoter.
Could allow other non directly competing information marketers. Who sell real estate investment related information products or services.
To give away a free three month trial subscription to his newsletter. The non directly competing vendor.
Gives it away to their customers a free ‘Fast Action” bonus worth X. And Dave banks on the fact. A certain percentage of this trial subscriptions.
Will convert into full paying annual subscribers. Who eagerly invest the current annual subscription rate of X!
Now Let’s Talk About Strategically Scaling Your Profits!
Dave has the marketing flexibility to allow his more prominent Joint Venture/JV revenue sharing partners. Like Entrepreneur Magazine. Or Income Opportunities.
To not only giveaway free three month trial subscriptions to his newsletter. As extremely time sensitive bonuses worth X. Each time these extremely highly influential magazines publish special 3-5 age articles.
Specifically related to different aspects of investing in various types of income producing real estate.
And they could only make the subscriptions available to their American subscribers. (For obvious reasons.) Plus, Dave and his expert marketing team.
Clearly understands as well as fully anticipates. Some of those American 3 month trial subscribers.
May not only upgrade and purchase a full 12 or multi year subscription to Dave’s newsletter. But a smaller, certain percentage of them. Will end up investing the full $297 dollars.
In Dave’s entire Cash Flow System” home study course! And other tapes and video trainings etc. This being the case.
Dave could easily decide to let these highly influential entrepreneurial based magazines and or newsletters etc. Keep 100% of the front end gross profit.
On everything above the hard cost. Of publishing the 1st years 12 or 13 issues.
And Dave gladly bank the remaining back end income streams! Coming up very shortly in part two. You and or your major competitors will discover even more proof.
The “Creative Financing” real estate gurus. Like Dave Del Dotto and many others. Really knew how to create cashflow, okay? See you in just a little bit.
If You Can’t Invest In Any Traditional Hard Assets! (Then Create Assets And Or Resources Which Create Both Income And Or Cash Flow!)
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