Why Your Small Business Marketing Plan Should Be Structured Like An Iceberg! Part Two

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Why Your Small Business Marketing Plan Should Be Structured Like An Iceberg! Part Two

Just because your semi cash strapped strapped small business or service, doesn’t have major corporate backing of any kind. Not yet anyway.

Is that a valid excuse not to maximize both your short and long term profits? Absolutely not.

In fact, as you’re about to discover, being small (initially any!) may actually turn out to be one of your main or future strengths. Huh?

Meaning, when you’re small, it’s a whole lot easier and far less expensive to quickly pivot and adapt.

As opposed to when you’re huge and somewhat bloated. It takes longer to even come to the place where you’re seriously considering any type of potential changes.

The iceberg structure business model, being advocated for here. Allows you and or your major competitors to put or create a reliable back end  marketing component to your business or service.

And as a direct result, start systematically improving your overall cash flow. Which should be a welcomed improvement. Don’t you agree?

Once Or Until Your Semi Cash Strapped Small Business Or Service Develops A Reliable Back End Component To Your Business Or Service! (You Will Struggle To Maximize Your Cash Flow!)

Quickly picking up where part one left off. So you have this catering business. And you definitely wanna make a big splash, correct?

Stop and consider ‘why’ you definitely don’t want to rely solely on any type of outrageously expensive, dismally performing, traditional advertising and or promotions.

You’ve heard it said, on average it takes about 7-14  outrageously expensive exposures to any type of traditional advertising and or promotional material. Before your target audience even begins to notice you or I, correct?

So in order for you and I to consistently generate, first time customers using these accepted methods. You typically pay retail, north of 400-500% more. Excuse me?

Nod your head cadets. Because it’s true.

You see, (whenever) you and I are strategic enough to routinely leverage, another non directly competing vendors assets and or resources. Then any and every benefit which comes about.

As a direct result of doing so is one major more step in the right direction. Don’t you agree?

Keep The Long Term Big Picture In Mind As You Plan Both Your Short And Long Term Marketing Strategies And Or Tactics!

So imagine if (just one) of your top JV (joint venture) partners

is an incredibly profitable, regional beverage distributor. Who specializes in, in selling great tasting gourmet coffees, cocoas, teas, lemonades. And mid to high level dinner wines and champagnes.

And some of their mid to high level champagnes currently retail for anywhere from $650 -$1,700 dollars per bottle. Say what? And their ideal corporate business owner/service provider customer currently has a total lifetime customer value metric of somewhere between $450-$6,500 dollars. Give or take over the next five to seven year period.

And given the fact the beverage distributor is already used to routinely investing anywhere from $150 -$350 dollars for a semi qualified corporate lead.

You propose two potentially profitable lead generation strategies. For them to at least inexpensively test.

As Long As Your Current Or Future Lead Generating Strategies Serve Your Target Audience! (You’re Definitely On The Right Track!

 1.) Potential marketing strategy # one: First. In order for the beverage distributor to consistently generate some must needed exposure. Targeting their high end corporate clients.

You have the beverage distributor to supply at least two free bottles of some of the very best tasting and selling, mid level champagnes. Which in and of itself is an X dollar value.

And the first X amount of attendees at your corporate catering event. Guess what? For just $3 dollars per glass. When it would normally cost at least $11 dollars.

You expose these high flyers to some of the beverage distributors best tasting bubbly. And just for the sake of illustration. Let’s say at least 30 local men & women, at this private, upscale corporate catering event, get exposed to this great tasting champagne.

And at least 60% of them. Or 18 of them, definitely want to know, where they can purchase some for both their professional and personal events. (30 x .60% = 18.)

And the extremely marketing savvy retail beverage distributor, sells them each a bottle of their mid level champagne. Which would normally retail for at least $650 dollars a bottle.

This Is How You Or Your Major Competitors Plant The Initial Seeds Of Viral Word Of Mouth Or Mouse Marketing Opportunities!

And because these 18 influential and affluent corporate types, easily know at least 25 other, local corporate types. The long term math of the beverage distributor, selling them this first bottle of mid level champagne, for just $400 dollars or X. Definitely makes sense. Does it not?

After all. They’re still grossing a respectable $7,200 dollars, on the initial front end of their sales funnel. (18 x $400 dollars each = an initial gross front end profit of $7,200 dollars. Minus the 20-or x% commission to the caterer.)

So in this particular case only. The caterer pocketed an additional $1,440 dollars. (Twenty percent of $7,200 dollars.) Plus the extremely marketing savvy beverage distributor, gladly provides the caterer with a free or extremely low cost bottle, of their choice of their mid level champagne. Say what? ($7,200 x .20% = $1,440 dollars.)

Of one of their best selling, mid level champagnes, to share with their friends , family and other colleagues. Can you say social media tsunami! Next:

Who Says Your Marketing And Or Promotional Budget Has To Strictly Go The Outrageously Expensive Traditional Corporate Advertising Route!

2.) Potential marketing strategy # two: Here’s what the caterer does with the other free or low cost bottle of mid level champagne. Are you ready?

The caterer holds a raffle for charity. Huh? Here’s how it works. For those attendees, who would like the opportunity to invest just $250 or X amount of dollars, for a chance to win a $950 dollar bottle of champagne.

All they have to do, is join the caterers opt in email/mobile marketing list. Otherwise they pay $600 dollars to enter the raffle. Either way.

All the runner ups, automatically get extremely time sensitive, discount coupons, to drag a friend with them, whose at least 18 to the beverage distributors shop/warehouse.

And simply for dragging a friend with them. They automatically save 40 or X% for an extremely limited time. On their very first purchase. Or they can come alone and only save 10%.And as soon as the raffle entry fees cover the actual hard cost of the $950 dollar bottle of champagne.

A designated, local charity or two, will receive at least 50% of the remaining proceeds. Or two local charities, will receive a donation of 25% each. In part two, you’ll discover at least three more potentially profitable reasons why.

Your current or future, small business marketing plans or strategies. Definitely should be structured like an iceberg. Don’t you agree? See you in just a little bit.

Don’t Be Afraid Or Hesitant To Get Creative With Your Marketing And Or Promotional Budget!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, who also target, small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!