So do you personally know any semi resourced challenged small business owners and or service providers, (who unfortunately) for them, have no real clue, how to go about creating, a profitable lead generation strategy?
There are probably tons of them within our mists, correct? For sure.
And the really sad part is, unless and or until, they decide to invest in a quality lead generation education of some kind.
They will continually fall victim to, some outrageously expensive, dismally performing, traditional advertising sales personalities.
And continually throw good money after bad.And continue to be totally frustrated, with their lack of bankable results. But rest assured (entrepreneur), this most definitely does not have to be the case. As you’re about to discover….
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So let’s say you currently run a fairly successful, independently owned, (single location), local Mom & pop family style restaurant.
And you’d definitely like to start aggressively targeting both local women in general and Moms in particular.
Because let’s face it already cadets, both the local women in general and the local Moms in particular, they are the ones who more times than not, take the kids and their neighbors or in laws kids.
And pile them into the SUV, (and or family station wagon) and head over to your family style restaurant, and make a day of things, correct? 😀
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Then they (either) take lots and lots of fun and engaging pictures of the kids party events held on your premises. Or they post really cool videos all over social media, or both.
And they also send pictures to grand parents,extremely close relatives, co-workers, bosses employees and or fellow soccer Moms. 😀 Do they not? For sure.
And let’s not forget, once they get back to work and or their place of business, or when they go to the hair dresser and or nail salon. They share their stories over and over again.(Just think about all of that massive free, viral exposure for just a second.)
Which means (either) you and or your major competitors name, will constantly be shared all over the place, as one of the local places to be, correct? 😀
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Case in point. Let’s suppose one of the kids parents, who attends, (brings their kid) to one of the kids parties held at your restaurants kids room.
And they happen to be the co-owner of an incredibly popular retail appliance center.
And they recognize the relatively inexpensive, long term marketing potential of forming some type of mutually beneficial JV (joint venture) partnership arrangement, with you and or one of your main competitors.
So here’s what they initially propose.
They will gladly invest in purchasing, several hundred women-s T-shirts, for all three major sizes, small, medium and large.
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And the T-shirts will say: “I’m a Super Mom just ask blank restaurant.” And as was also mentioned in a previous post.
And they’ll also invest in an equal number of specialty made T-shirts for single or married females with no kids.
And their T-shirts will say: “Of course I get tired of being a Super Woman! But what’s a girl to do!” 😀
Every time these local ladies wear the T-Shirt to your restaurant, they will be given cards with a number on them, and these numbers will be drawn from a bowl,by either one of the owners and or one of the on duty managers/head supervisors.
And whichever females number gets drawn. Three really cool things happen.
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1.) At least one of their kids ages ten and under, automatically qualify for a full blown party at your restaurant.
And they get to invite up to 15 other local kids, who have to (either) be accompanied by one of their parents, and or legal guardians etc.
And of course the restaurant owners will video tape certain portions of the party, which includes local clowns as well as local magicians.And they’ll add this really cool footage to their state of the art WordPress blog.
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2.) These ladies, be they single with no kids, and or a single and or married with kids. They automatically receive a two sided, laminated VIP discount card. Which is annually renewable for just X per dollars per year.
And with it, they’re automatically entitled to receive a ton of really cool benefits and perks, like no matter what time they come to your restaurant, they can order breakfast, lunch and or dinner.
Plus, as long as they bring a guest,(potential first time customer), 18 and over with them, they can purchase any two large beverages or any two deserts, at the restaurant owners actual hard cost.
You know those two rarely offered perks alone, will be more than enough, to cause an avalanche of social media activity, will it not?
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And you best believe it (ladies & gentlemen), these local ladies, will definitely be constantly bragging, both on and off of social media, about their extreme good fortune. Don’t you agree?
3.) Plus, on their birthdays. When they flash their two sided laminated index style card.(And or app if you prefer.)Their birthday will be written or typed on side B.(Just the day they were born ladies, not the actual year.)
And they’re automatically entitled to receive a birthday cake of their choice as well as dinner, at the restaurant owners actual hard cost. 😀
Provided, they bring a guest with them, whose at least 18 years of age. Otherwise, they merely save 25 (or X%) off the aforementioned purchases.
Hopefully You’re Truly Starting To Appreciate Why The Right Type Of Direct Marketing Strategies And Or Tactics Can Be So Darn Potentially Profitable!
In the interest of both time and space, in part two, you’ll discover even more proven positive word of mouth lead generation strategies and or tactics, okay?
So please stay tuned. For now, hopefully you can better appreciate why, your semi resourced challenged small business and or service, definitely needs to invest in a quality lead generation educational process. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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