(So Your Ideal Prospects Know What’s In It For Them!)
Do your best or ideal prospects really know and understand the benefits of working with you? And if they don’t. Why d you suppose this is?
You’re constantly spending money on different type of ad or promotional campaigns. Because when your ideal prospects know the benefits of your business, products or services etc.
It’s a whole lot simpler and easier for them to make a quality decision. Don’t you agree?
Let’s Talk About What Makes Effective Promotions So Profitable!
Sadly far too many on and offline marketers. Advertise, as if their/your/our ideal prospects really care about things like. Who recently got promoted.
Or you’re moving to a new location. Or the different rewards you’ve recently received etc. (Major hint: They really could care less about any of that type of stuff! Unless or until you and I can somehow tie it to some major benefits for them! 😎
If you and I fail to connect the dots in that regard.
Both you/we and your/our ideal prospects continually lose. Because you/we fail to persuade them to either become customers.
Or they don’t join your/our opt in email list. And they don’t receive the potential benefits of doing business with you/us.
And if your/our on or offline promotional messages fail to do their intended job.
Your marketing/advertising or promotional costs continue to rise. And that’s definitely not what you and I want, correct?
It’s Definitely Not Hard To Systematically Go About Building Credibility! (On Or Offline BTW!)
Here’s a rather basic example. Of creating some passive marketing assets. Which can and definitely will work for you and I. And or your major competitors 247.
Provided you and I take the time and effort. To initially learn “how to” do what truly needs to be done. Case in point. At least some of you know I currently pretty active on Linkedin, correct?
Granted, even though this is a major social media platform. (And at least some of you know my feelings regarding 100% relying promoting and marketing your products and services via various social media platforms alone, correct?)
If for whatever reasons your account(s) get temporarily or permanently shutdown. And you’re totally 100% relying on social media.
Your business or service suddenly comes to a grinding halt, right? 😀 (Please don’t ever put yourself in that position!)
So obviously with my pretty active self hosted WordPress blog. I’m not totally dependent on social media, correct?
So Why Not Create Some Passive Assets And Or Resources? (Which Constantly Work For You Regardless Of Whether You’re Working Or Not!)
Which brings me to my “About” section on my Linkedin profile. I initially set it up. Without really having a clue! how to go about converting it into a passive, yet effective marketing/branding tool.
That is, until I wised up and hired one of my expert Linkedin coaches named Charlie Phillips. (Charlie along with expert team. His agency is totally crushing it on Linkedin. To the tune of 5 figures per month!)
He took a look at my “About” section. And made some simple tweaks I could and should inexpensively test.
The net result is. Now when my ideal prospect(s) look at my “About” section. They totally understand the potential benefits of working with me! 😀 (Whether I’m around or not!
(This is a slightly modified version of what my Linkedin “About” currently says.)
“I help savvy Retail Business Owners and service providers consistently earn at least 25% more! While consistently spending less on marketing! (And conventional advertising or promotional campaigns!)
My ideal clients are primarily struggling with:
1. Very rarely profitably monetizing what they once considered dead or greatly underutilized assets!
2. Not consistently generating enough quality referrals. (For literally pennies on the dollar!)
3. They don’t know how to write effective targeted ad campaigns. Which generate more first time customers. For less and less money!
4. Previous customers aren’t returning as repeat customers nearly enough! (And spending a little more each time they do!)
5. Constantly getting low conversion-rates on their outrageously expensive traditional ad campaigns.
And so, I take them through my proven four step process. Which dramatically lowers their ad/marketing costs. Plus dramatically increases their overall conversion rates: (Typically by 25% or more!)”
Focus On Who You Serve Best Entrepreneur! (not Who You Don’t!)
So if they come to my “About” section and see no benefits in potentially working with me at all! They probably want bother to book a free 30 minute strategy session, right?
And I’m not out of anything. My/your awesome products and services are who they’re for. Not who they’re not! Just make darn sure your marketing/promotional campaigns.
Always stress and clearly convey the benefits of working with you! And you and or your major competitors will be ahead of the curve.
Keep Stressing The Benefits Your Ideal Prospects And Customers Receive! (And You’ll Start To Distance Yourself From At Least Some Of Your Major Competitors!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
