Why You’ll Find It Practically Impossible To Consistently Earn A Dime Online As long As You Keep Violating These Seven Extremely Critical Trust Building Principles!
So That You Can Consistently Sell At Least 25% More Of Your Valuable Products And Services To Your Extremely Valued Customer Or Client Base!
Honestly, what would your reaction be if you were shopping in a major department store on one of the brutally hottest days of the year.
When out of the blue, in walks two extremely large men, and they both have masks covering their entire face. Say what?
Would that particular situation makes you feel more secure? Because, truth told, maybe they just have a thing for masks! Then again; maybe you had better be looking for the nearest exit, correct?
Honestly,would you feel comfortable trying to engage them in some scintillating conversation? I’m guessing probably not.Correct?
Until Your Customers Learn They Can Trust You! They Will Probably Not Ever Buy Anything From You!
So if, (right about now), you’re wondering what these two rather seemingly odd shoppers choice of attire has to do with long term successful online marketing?
It’s simply this; just like those two shoppers attire would probably not breed any type of confidence.
Neither will your online presence, especially if you continue to violate these seven basic “trust building” principles.
1.) Your online web surfer is initially extremely skeptical.And you must do everything in your power the moment that first time visitor lands on your site.
In order to begin establishing the initial stages of building long term trust. Meaning – you basically have five measly seconds or less.
In order to get them to hopefully,( subscribe) to your opt in email list. Remember- the very first time they land or either, your state of the art WordPress website and or blog.
This is the equivalent of a very first date.And nothing more.
Make Profit Generating List Building Both On And Offline Your Number One Priority In Order To Insure Your Long Term Success!
So your initial-main- goal for your first time visitor should be merely to get them to opt in to your list.
This is effective(lead generating.) And now you can start your all important follow up process.Either via a reputable paid autoresponder, snail mail and or phone calls etc.
2.) And if at all possible, unless your main site is a sales letter; be sure that your contact information is extremely easy to find. So that your first time visitor can contact you by at least phone, skype or email.
3.) If it’s your article or your state of the art WordPress website or blog.Be sure you add your picture so that your visitors can start bonding with you on a personal level.
Because remember; people do not just buy product and services or join your business opportunities online, without buying into you as an individual first!
The Real Key To Long Term Online Success Lies In Your Consistency To Follow Up!
As you begin your all important follow up process, (meaning) it takes time (a series) of events, in order for you to systematically gain your prospects trust. It’s definitely not one and done.No way.
Keep in mind the proper sequence of events in order for your relationship to build and continue moving forward. There are basically three separate phases of, your long term, online relationship building process.
1.) Whenever a first time web surfer lands at your site; no matter how they originally got there.
They are strangers .Meaning-you two do not know each other yet! That’s why you want to go for their contact info.Getting them to initially join your list. Instead of just trying to convince a stranger to buy i.e. marry you! Buy something.
2.) After they opt in ;the all important follow up dating process has begun. This is where your snail mail, email and or telephone follow up’s will either make, or break your long term trust building process.
No Matter How You Communicate With Your Customer Base You Have To Do More Than Just Send Thinly Disguised Sales Pitches With Either Your Link Or An Affiliate Link!
Meaning – if all your so called follow up process is nothing more than a series of thinly disguised, (and poorly written) sales pitches.
Your chances of converting them into little more than a one time purchaser, which you can consistently count on for long term growth; are basically slim and none!
3.) And lastly; after they make that all important first purchase from you.
In essence, the two of you have finally gotten married.)
Now the really fun stuff in terms of converting that one time purchaser, into a loyal long term customer, which purchases from you over and over again.
The Right Proven Systems Coupled With Customized Processes Equals Long Term Success!
Which also systematically drives your cost of doing business way down!
And alloys you to get really creative, and become much more flexible in your future marketing campaigns.
Because now when a current customer purchases any product or service that you offer or recommend.
Your overall gross profit is much higher because you’ve already paid for the extremely high cost to initially acquire them!
Your Typical Competitor On Or Offline May Not Realize Yet That Their Probably Paying Retail Or Up To 500% More To Acquire New Customers!…
And as you’re already well aware; it’s that enormous upfront cost of acquisition for each new customer that causes a staggering 87% of all new business to fail within the first 60 months (5 years) ( 12 months per year x 5 years = 60 total months.)
And it typically cost your business on or offline a whopping 500% more to acquire a new customer or client, as opposed to selling and or servicing an existing one; or profiting from referrals.
Educate Your Customers By Creating Or Joint Venturing With Other Serious Online Marketers That Have Free Quality How To information Products That You Can Share With Your Valued Customer Base…
4.) Take the time to educate your customers;(via webinars,tele-seminars, articles, powerful and content rich special free reports etc;)
Not only about your products and services, but alert and keep them abreast of any and all changes, which may affect them both now and in the future!
Email is a very low cost and highly effective way of accomplishing this.
5.) If you were lying in a hospital bed and the intravenous injection you were about to be given was coming from a complete stranger; how comfortable would you feel? Bingo!
What’s the moral? Stop trying to sell and start building long term relationships, you’ll sell way more!
Frequency (long term dating) helps to build trust; providing your really supplying value!
6.) Be sure you pay close attention to those easily overlooked details like; promptly returning phone calls and responding to personal emails. Remember online, your business is like the two shoppers with masks on! Your visitors can’t see you or your employees the way they can in real life! So be attentive to their natural skepticism.
Inform, Inform,Inform And You Will Sell,Sell, Sell!………….Way More!
7.) And finally; never forget that one of the simplest, and most effective ways for a small online business to compete, with the deep pocket online corporate types.
Without trying to go head to head; is by simply listening to and effectively responding to your prospects and customers needs, wants and desires!
You incorporate and follow these seven basic proven online and offline marketing principles and your business is well on its way to building and growing for years to come.
Because you will have gained the all important trust of your customer base!
Put The Proven Trust Building Factors To Work For You ASAP!
And you’ll convert far more strangers into friends and friends into long term bank account building customers and or clients!Guaranteed!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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