Why You Simply Have To Take Advantage Of The Real Benefits Of Partnerships!
So have you ever run any type of paid advertisement campaign and or promotional which totally bombed big time? Me too! 😀
It totally sucks and it’s a huge emotional let down when it happens, correct?
Not to mention, if it continues to happen, (and you don’t) figure out a viable way to turn things around, your business and or service is definitely in trouble, is it not? For sure.
This being said, this is why you definitely need to seriously look into some of the many potential long term benefits of partnerships.
Because doing so, can dramatically lower your initial upfront cost, while reducing your risk.
And simultaneously provide you with significant, long term upside profit making potential. Let’s have a much closer look at a couple of potentially profitable situations.
So Isn’t It Time You Took A Serious Look At Some Sort Of Really Effective Business Partnering?
As you recall in a past blog post, which outlined (from a 30,000 foot view), how superstar husband & wife country music icons, Tim McGraw & Faith Hill, were strategically building this huge VIP opt in email/mobile marketing list, during the intermission of each show of their 18 month world tour.
At intermission of each show, the audience will be directed to join Tim & Faith-s VIP opt in email list, for a chance to win $10,000 (or X thousands of dollars) in cash within the next 24 hours! Excuse me? 😀
And each show, two guaranteed winners, (one male & one female winner), whose at least 18 at the time the winners are announced, via an unscheduled, ‘broadcast’ email alert message.
Tim & Faith can definitely maximize the long term benefits of partnerships, by leveraging their subscribers in the following two brain dead simple ways.
How Can Any Serious Profit Seeking Entrepreneur Continuously Ignore The Enormous Potential Benefits Of Partnerships!
First let’s quickly run through the math, so you get a birds eye view, of what’s potentially profitable, in terms of initially creating and maintaining multiple streams of income producing possibilities.
So after Tim & Faith conclude their 18 month world wind tour extravaganza. And they’ve generated an incredible 1.5 million, (extremely loyal) VIP opt in email/mobile marketing subscribers.(Or whatever the actual real numbers turn out to be. 😀 )
On average, Tim & Faith will experience a 30% open rate and a 30% click through rate (CTR.)
Meaning initially, about 450,000 extremely loyal subscribers will at least open their emails messages.(1,500,000 x.30%=450,000.)
(Extremely important note: Their open rate will be significantly higher, if they’re sending some extremely time sensitive mobile alert messages! 😀 )
And of those 450,000 subscribers, -on average- about (30% or) 135,000 subscribers will click on the link or links within their emails, to at least quickly skim their various offers. (450,000 x.30% = 135,000.)
So Have You Ever Noticed How Some Of The Very Best Business Partnerships Enhances The Others Overall Brand!
Case in point. Let’s say Tim & Faith have an e-commerce store, (meaning) their extremely loyal fans worldwide, can order 7 days a week 24/7 from their state of the art WordPress website.
And their affiliates save up to 30% – 60% off retail prices for life! As long they remain active opt in email/mobile marketing subscribers, and they sign up for free to be an an affiliate partner.
But here’s part of how the real benefits of partnering definitely pays off for Tim & Faith.
Let’s say an affiliate/VIP subscriber purchases one of Tim & Faith-s most popular sweat shirt & hats, which feature pictures of Faith on the front and Tim on the back.
While their golf hats have them both featured, while their cowboy hats don’t.
Since Tim & Faith have successfully negotiated a really cool -front end- revenue split partnership with an extremely reputable fulfillment house.
When the orders come in on their website, the fulfillment house will automatically handle the shipping for all of their orders within the United States.
And they’re partnering with another extremely reputable company, which handles their International orders.
This Is Why Having A Battlefield Tested Customer Marketing Strategy Is Simply A Must!
Plus, Tim & Faith will (not only) include in every outgoing order within the United States, one of their very best market tested, extremely time sensitive, upsell ‘bounce back’ offers.
But the fulfillment house will also include one of their very best marketed tested, relevant ‘bounce back’ offers as well.
And gladly revenue share 25-50% of the initial front en sale with Tim & Faith. 😀 Which only further enhances their cash flow, does it not? For sure.
Hopefully you can now see and better appreciate, the many potential long term benefits of partnerships.
And how why you definitely need to add them to your long term marketing mix. Don’t you agree? Great. See you in part two in just a little bit, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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