Why You Should Definitely Market Your Business Or Service!
(And Not Just Advertise It!)
By now you probably realize and appreciate the subtle differences between traditional advertising or marketing, right? I’m mean depending on “how” deep your pockets are. You can pay for potentially expensive, traditional advertising. And whether it’s on or offline.
If you can really afford to bring awareness to your products or services using traditional advertising. And you can wait. Over time the traditional advertising methods definitely work. But if your pockets aren’t deep enough you’ll run out of money and business credit long before this approach pays off.
But the more effective you or your major competitors market your business or services the less money or credit you’ll need in order to do so. Especially during your initial start up phase. Entrepreneur can you live with that?
Why Keep Ignoring These Incredibly Simple Ways To Market Your Business Or Service!
Entrepreneur consider the following marketing example. Which is strictly for hypothetical marketing illustration purposes only. Let’s say you’re the owner of an extremely popular exotic beverage distributorship.
Which includes extremely great tasting cocoas, coffees, lemonades and ice teas. Plus great tasting, low entry, mid level and extremely high end dinner wines and champagnes etc. And your numbers are usually 7 out of 10. Or typically 70% of first time customers end up becoming long term repeat customers.
And yes just like the vast majority of your major competitors. You too have wasted a ton of money on outrageously expensive, dismally performing traditional advertising campaigns.
One of the cross promotions or JV (Joint Ventures) you could at least attempt to put together is with local authors who do local book signings.
You could arrange to supply their events with some of your best tasting gourmet coffee during the winter. And some of your best tasting ice tea or lemonade during the summer months.
And maybe provide the book store (and their best current and future vendors) with either beverage whenever they have their annual or semi annual book sales.
You Don’t Have To Continuously Waste A Ton Of Money On Outrageously Expensive Traditional Ad Campaigns!
For just a moment think about both the personal and professional inner circles of both the local author and the publishers. There’s bound to be a few avid gourmet coffee and ice tea drinkers among them, right?
If their book(s) are mildly successful. Then you know the author(s) are far more likely to host the occasional dinner party right? And so will the publisher. So you or your major competitors will gladly supply either one of them one of your most popular mid level wines.
And every time an author publishes anything close to a best seller. You or your major competitors will gladly supply both them and their publishers with any mid level bottle of champagne of their choice.
Because you know all too well “what” will happen as all of these highly influential men & women get exposed to you or you major competitors great tasting beverages.
Entrepreneur You Are Definitely Allowed To Be As Creative As You Want!
So let’s say each time a local author does a local book reading/ book signing event. On average 30 locals or more show up. And the author has anyone who wishes to, to print their first and last name on the back side of the two sided index cards they’re given.
Side (A.) has them join you or your major competitors opt in email list. While the blank side of side (B.) has them print their first and last name and place in the punch bowl on the authors table.
And at the end of their event. A quick free drawing will be held. The 1st grand prize winner automatically wins a free twenty or X pound bag of gourmet coffee of their choice.
Plus a $25 dollar gift certificate to a popular local grocery store. And all of the other runner ups. They automatically get an extremely time sensitive gift certificate to you or your major competitors shop.
And if they join your opt in email list and drag a friend with them whose at least 18. Before the ten or X day expiration date window expires. They get to purchase a twenty pound bag of gourmet coffee of their choice.
But only pay the actual hard cost of what a ten pound bag actually cost you or your major competitors. Say what? So you know either you or your major competitors will definitely receive more than your fair share of positive word of mouth or mouse, correct?
The choice is definitely yours. You can either strategically market your business or service. Or you can potentially waste a ton of money advertising it. Using potentially expensive traditional advertising methods. Entrepreneur which option do you prefer?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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