Why You Probably Have More Direct Access To More Leveraged Assets Than You Think! Part Two
What’s your brutally honest definition of leveraged assets and or leveraged resources? Entrepreneur do you even have one? and it has absolutely nothing to do with you and I parlaying something into tens of millions o dollars. Far from it in fact. The time will come soon enough for you start bragging about sch accomplishments.
In the meantime. What about your vendors or suppliers you already have established rock solid relationships with? Maybe they have at least a few customers. Who for whatever reasons are currently in active, right?
And one of your best, market tested, extremely time sensitive, low-cost front-end products or services, could help (compel them!) to get reactivated. But refer other new potential first time customers as well.
It’s an incredibly simple way for you or your major competitors to systematically generate new customers for literally pennies o the dollar. Don’t you agree?
You’d Be Absolutely Amazed What Can Be Strategically Converted Into Some Income Producing Assets!
Say strictly for hypothetical marketing illustration purposes only. (and provided you have a pretty accurate idea of what your ideal customers, total lifetime customer value metrics are. This way you don’t get upside down. Trying to acquire or generate first time customers. (Like a ton of your major competitors constantly do. 😀 )
What “if” you or your major competitors numbered at least 10-20 of your stores parking spaces. And each day. Before your store opens. You wrote down and put it in a sealed envelop. Which only you handle. (This way no one on your staff can be accused of alerting friends, siblings or neighbors etc. 😀 )
And literally minutes before your store opens. You reveal which numbered parking space is that days grand prize winner. They automatically win an additional X% off their total purchases.
Plus, simply for dragging a friend with them whose at least 18. They get an additional X% off. And if their friend also joins your opt in email list You automatically an additional X% off. And as long as your friend also joins your email list before they leave your store.
They too automatically save 10 – 20% off their total purchases. Plus on your traditionally slowest day off the week. At least three customers who park in one of the designated parking slots. They all automatically win a really cool prize of some kind.
Something which will compel them to enthusiastically spread some positive word of mouth and mouse buzz.
Make Sure You Take The Necessary Profit Protection Measures!
Which means your employees, kids, spouses, live in significant others or siblings are not eligible to participate. 😀 but you could also text your vendors and suppliers.
And they could let all of their current and future employees’ vendors and suppliers know.
They can save X. By purchasing from you or your major competitors on your traditional slowest day(s) of the week or season. But save X% plus simply for dragging a friend with them to your store Whose at least 18.
And as long as their friend also joins you or your major competitors list. Before they leave your store that day. Not only do they get a really cool prize (benefit!) of some kind. But right on the spot. You and or one of your top JV (Joint Venture) or cross promotional partners.
Could also provide something else totally unexpected. Word will quickly spread. both on and offline, agreed. My friend, this is “why” you probably have more direct or indirect access to various leveraged assets. Then you currently think. Any questions?
It’s Time You Or Your Major Competitors Took Your Marketing Blinders Off!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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