How often are you working your local centers of influence?
As you previously discovered in part one of this powerful series about strategically maximizing the enormous unleashed potential of your local centers of influence.
Just to quickly recap: as you recall, a local (well respected) jeweler, started approaching other well respected (and highly visible) women within their local business communities.
And they allowed this highly visible women to purchase at least three of the jewelers best selling lines of bracelets, earrings and necklaces.
And all the business exec’s had to do was purchase these items at the jewelers actual cost, however, the jeweler will simply hold the exec’s certified cashiers check in escrow, just in case the items get stolen and or damaged.
And just as an added (special) bonus, the jeweler will periodically allow the exec’s (in good standing) to swap out any current piece of jewelry for another one of equal and or lesser value.
Without adding any additional funds to their escrow account. And rest assured, there will be times, when they’ll want to take advantage of your incredibly generous offer.
You Must Strategically Work Your Local Centers Of Influence….
Getting back to your previous example in part one: as you recall, the local jeweler was inexpensively testing, hosting special private periodic VIP events, in various upscale local hotels.
And the local centers of influence (once say) every three months or so, get to invite fifteen of their closest most respected colleagues, employees, relatives and or associates etc.
To a private and oh so exclusive VIP showing of some of the local jewelers best selling jewelry.
If the jeweler has at least three active local centers of influence in their inner circle, that means, the event should have about 45 new potential customers in attendance (not counting) the three centers of influence themselves.
Think about what’s happening here for just a second.
1.) First of all, your coming in direct contact with 45 or so (give or take) , first time potential new customers for a fraction of the traditional cost.
2.) And they are coming to with a positive predisposition, because they are being referred to you, by some of your most respected local centers of influence.
Nest, the jeweler might hold a free drawing, where ever new first time attendee gets a chance at trying to win a really cool diamond necklace that normally retails for $750 dollars.
But actually only costs the jeweler $200 dollars.
And even though only one new first time attendee will win the ultimate grand first prize, all the other runners ups, that actually entered the drawing, will of course become part of your offline database.
They will also receive a time sensitive date stamped “New customer only!’ discount coupon, that they have to use within the next ten days or less, in order to receive 25% off their next purchase. With no minimum purchase requirement.
Why Your Local Centers Of Influence Are So Darn Important! (To Important To Your Long Term Success!)
One of the main reasons why you want to constantly keep recruiting new local (more powerful and visible) centers of influence, because like anything else; people move on, pass away or eventually fall out of favor.
However, they also get promoted from district, to regional, to national this or that as well. And you want your businesses influence (and reach) to strategically grow right along with theirs, right?
That’s why you’ll constantly be on the look out for and open to the new (soon to be) future centers of influence as well.
All in all, hopefully you can see how by strategically tapping into this incredible source for ongoing business, your local
centers of influence can quickly become a proverbial goldmine, that you can consistently mine for years and years to come. Don’t you agree?
In part three you will discover the top five ways, that you can consistently generate low cost high powered referral prospects, with or without the help of your local centers of influence!
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