Make sure you leverage your local centers of influence!
Is there any sane reason why you’d purposely deny the help of your all important (on or offline) centers of influence?
To help you systematically increase your business, by a bare bones minimum of 25% (or more) in the next six months or less.
Provided you’re truly willing to grab the proverbial bull by the horns, and do exactly what you need to do. Or at least, get the ball rolling.
It’s certainly not because your business couldn’t stand an extra twenty five percent increase in long term gross revenue, right about now correct?
That’s a relief. Then hopefully, it’s a simply more of a matter of how you actually go about strategically tapping into your current centers of influence.
The mechanics if you will. Fair enough? First however, before you dive any further into the deep end, in this the (third installment) of this all important (long term) super profit builder strategy.
Let’s take the time to pinpoint when are the absolute best times for you to actively seek and consistently generate (long term) money making referrals from (both) your all important tier one customers and clients, as well as your local centers of influence as well.
How Consistently Generating New Referral Business And Your Local Centers Of Influence Go Hand In Hand!
(Introducing The Absolute Five Best Times To Tap Your Current Customer And Client Base For Referrals! (With The Help Of Both Your Tier One And Tier Two Advocates Help!)
Let’s face it, at least 90% of you or more, have at some point in the past (and you) will again in the near future. If nothing changes, you’ll suffer mightily trying to find the courage to consistently ask your existing customer (and or) client base, for those all important (long term) revenue generating referrals.
For some odd reason, you just don’t feel comfortable enough to consistently do so, correct? Be extremely honest here, because this subject is very important to the long term viability of your business and or service.
So why not make it easy on yourself? Huh? In other words, why not systematically start generating referrals, whenever your more or less in the drivers seat?
Introducing The Absolute Five Best Time To Strategically Tap Your Best Customers And Clients For Referrals!
The real beauty here is; since these various situations your’re about to read about, happen all the time.
You can now (going forward) look for creative, non threatening ways (for both) you and your all important centers of influence to strategically capitalize off them.
(Note: Entrepreneur, as you read these five incredibly (brain dead)simple, non techie (long term) referral generating tactics, try to see the overall concept(s) (as well), not just the specific marketing ploys! Otherwise, you’ll miss your creative opportunity to create a totally customized money maker!)
With that said, your first major ( long term business creation mind shift) , has to be, that you intuitively understand that your best long term customers and clients, desperately want to consistently refer new business to you? Say what? Nod your heads cadets, because it’s true.
For Sure There Is A Proven Way For You To Crack The Code For Your Centers Of Influence To Be Of Any Real Long Term Benefit To You!
Tons of independent studies have proven it. Well then, you ask skeptically, what the heck is the problem then? It’s really rather simple.
Think about yourself (in the exact) same situation for just a second. You know that sinking feeling you get in the pit of your stomach, just before you reluctantly refer your brother or sister in law for that job, to an employer friend,that you suspect (deep down) they’re not truly qualified for.
And if your employer friend/acquaintance, takes a chance and hires them on your recommendation and things don’t quite work out.
Where will that leave you? Bingo! That’s the exact same awkward dynamic at play here, with your valued customer/client base.
Even Your Best Centers Of Influence Are Reluctant To To Be Put In A Potentially Compromising Position!
So (both) you and your centers of influence,need to constantly be mindful of that fact, and proceed (allbeit) with extreme caution.
So bare that last paragraph in mine as you explore this short list, looking for creative ways to strategically tap into these long term potential goldmine opportunities.
Both You And Your Centers Of Influence Are Sitting On A Potential Goldmine Of Long Term Referral Generating Possibilities!
Introducing You, Your Centers Of Influence And The Five Moments Of Truth!
Superstar marketing consultant David Fry (one of my many personal marketing mentors!), calls this extremely short list, “The moments of truth!”
He actually list seven of them, but just for being a reader of this blog, you’ll get five of them for free! Sound good?
(Hey! You too have to invest your extremely valuable time and money, if you want to be exposed to all seven!) Anyway….
1.) Without a doubt, this first long term potential referral generating strategy, falls in (both) you and your centers of influence hands, more times than you probably currently realize.
Entrepreneur, here’s your first “Moment of truth”; the moment a valued customer and or client “thanks you!”
You should immediately start strategically testing how you can systematically convert that temporary goodwill, into some long term referral generating process!
Make Sure You Leverage Some Of Your Best Centers Of Influence While They’re In Peak Performance Mode!
Because, it simply doesn’t get any easier than that specific moment! The door of long term opportunity is wide open! Walk/run through it already!
2.) Your second often overlooked “Moment of truth”, is whenever your customer /slash client decides (both) mentally and emotionally) to become that all important repeat customer/client!
Entrepreneur, unlike an unpaid focus group. Your valued repeat (returning) customer/client is voting with their wallet! They are in essence, giving you the all important thumbs up! Take advantage of it, before they inevitably cool off!
3.) Likewise, your third “moment of truth”, comes whenever your customer/client experiences a foul up, that you can trace directly back to them!
And you and your team of experts, of course go on to save the day and then some! Don’t let these insane, potential money making opportunities go to waste! You’ll spend less money on men & women such as yours truly! If you step up to the plate right here.
Your Local Centers Of Influence Really Can Become As Important As You Want Them To Be!
4.) Your next “moment of truth” comes whenever your customer/client brings a new first time customer with them (over 18 of course!) to your shop, office,showroom and or store etc.
And you or your staff recognize the fact, that this person is a first time newbie visitor! Brought in by one of your extremely high valued regulars.
Two things:
A.) First, recognize and acknowledge that fact by instantly rewarding (both) your regular and their newbie first time visitor(s). This is where having a really good relationship with some local joint venture partners, goes a really long way, towards inexpensively building a successful business venture!
Who Says You Can’t Ethically Bribe Your Way To Success!
B.) Go for more referrals right then in there, by really bribing them with some really cool local coupons you get from your local JV partners!
5.) Now this last one is simply the one; your fifth “moment of truth” comes every time one of your valued customers and or clients, asks you for a really big favor! And you come through with flying colors!
Both you and your centers of influence have just been given the long term referral generating green light!
Help Your Centers Of Influence So They Can Continuously Help You!
It just can’t be laid out any stronger or simpler than that entrepreneur! Don’t you agree?
There you have it, five incredibly simple, yet practical (non techie ways) for (both ) you and your centers of influence to cash in big time!
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