Why You Have To Find Some Creative Ways To Apply These Proven Small Business Marketing Strategies!
(And Tactics Right Now!)
Quick question. Ordinarily you probably don’t think of your neighborhood bowling alley as a place where you or your major competitors, could, (if nothing else!) inexpensively and strategically A/B split test some of creative small business marketing strategies or tactics, right?
While it may not seem readily apparent to your major competitors. Both your current and future. Rest assured entrepreneur. The previously untapped marketing opportunities and or previously untapped marketing possibilities certainly do exist.
The $64,000 dollar question is simply this. Once or after both you and your major competitors get exposed to them. What (if anything!) will you do to at least start systematically A/B split testing these previously untapped marketing possibilities?
And (please!) keep in mine. Unlike the vast majority of your current or future major competitors. You can and definitely should inexpensively ease your marketing toes into the water. Huh? Meaning you don’t hap hazard-ly initially go all in. Until or unless your initial campaigns proves it’s definitely worth doing so. Otherwise?…
Why These Particular Clever Marketing Ideas For Small Business Owners Or Service Providers Are Definitely Worth Inexpensively Testing!
So for just a moment. Think about those two attractive young women who currently work part at the local bowling alley. Clearly they could probably use some additional income, right? Which is not to automatically assume or presume, what you or your major competitors have in mind.
Would necessarily be the right fit for their particular personality or personal situation. But clearly. If “what” you have in mind isn’t a good fit for them. Chances are. Someone in their personal or professional inner circle. Can and definitely will be or quickly become an almost perfect fit. Huh?
Because remember. Both you and your major competitors, routinely work or market/promote off of the 25/30 rule. Say what? Meaning your average ideal prospect. Whether they’re male or female. They at least know 25 (or more!) other local individuals, correct?
And initially on average about 30% of those potential prospects will become at least first time customers or patients of you or your major competitors. So here’s “how” you or your major competitors initially promote your retail jewelry store referral generating/revenue sharing plan to those two part time female employees of the (in this particular case only!) the local bowling alley.
How These Really Cheap Advertising Ideas For Small Business Owners And Service Providers Can Often Produce Some Spectacular Results!
So you have two of your top female sales rep go over to the bowling alley when these two women (or any adult women employees!) for that matter are scheduled to work. And guess what entrepreneur?
Your female employees will be showcasing an extremely eye catching pair of diamond studded earrings. Say what? Which typically retail for at least $450 dollars a pair. But of course your actual hard cost is a little less than half. Just about $200 dollars a pair.
And as your female sales are bowling. They make darn sure to occasionally head over to the concession stand. So these female employees and if one or the sole owner is female. She can see this greatly looking bling too.
And as soon as they or any of the females bowling say anything positive about those earrings or the really nice bracelets they’ll be strutting around with as well.
After your female reps thank them. They immediately ask. “How” many other local women do they know, including their siblings, (possibly) step mom, best girlfriends, current or ex neighbors.
Would for an extremely limited time. Love to purchase some of this exact type of designer bling and save anywhere from 25-50% off the normal retail rates.
(Word to the wise here.) They are either sincerely interested or they’re not. There’s no in between here. If they sound Luke warm interested. Leave it at that and simply inform your female sales reps to finish bowling and move on asap!) On the other hand….
These Are Definitely The Type Of Non So Common Marketing Strategies And Tactics You Simply Have A Closer Look At!
Let’s say both the female owner or the bowling alley owner husband is sincerely interested in “discovering” how both he, his wife and two daughters, (both of whom are in college.
Would love to know “how” they can purchase some really nice looking bling, at such awesome discount prices. And so would these two part time female employees.
And by extension so would some of the current and future regular female bowlers. It’s definitely starting to sound like you or your major competitors may have discovered a previously untapped, positive word of mouth and mouse goldmine, correct? Time will most certainly tell.
(BTW: Just as a potential side note. Can you ladies in the multi billion dollar a year women’s cosmetic industry. See ‘how” with just a little front end strategic tweaking. See “how” you or some of your major competitors could easily adapt this proven marketing/promotional strategy to consistently produce some amazing long term profits? I sincerely hope so.)
Coming up shortly in part two. You’ll discover “how” you or your major competitors can consistently hit this one out of the park. For literally pennies on the dollar. Until then. Can you now better appreciate “how” and “why” you or your major competitors simply have tom find some creative ways to implement these proven small business marketing strategies and tactics? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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