Why You Gotta Embrace These Simple Local Marketing Ideas For Small Business Growth!
So have you also noticed how tons of local business owners or service providers, often to try to grow their business. Strictly from their initial gross front end profits.
If there are any to begin with, right? So when major competitors start a front end price war. If you’re not prepared, by having a well thought out back end marketing strategy. Your lack of front end gross profit margin could easily spell the beginning of the end for you. As it already has for countless others. And definitely will continue to do so. Unless?..
You and other profit seeking entrepreneurs readily embrace these local marketing ideas for small business growth and prosperity. If you don’t have deep corporate pockets. Nor do you have A- list business or personal credit.
You next potential prosperity generating tool is good ole fashion, positive word of mouth and mouse. And if you’re wondering “how” in the world, your local offline business or service can consistently and inexpensively generate some. For literally pennies on the dollar. Congratulations. Huh? Because you are exactly in the right place to discover how to…
Here Are Some Simple Guerilla Marketing Ideas For Small Businesses Looking To Scale!
Case in point. Watch “how” in an incredibly, yet all too common daily situation can potentially be spun into a major long term profit generating opportunity. For literally pennies on the dollar.
Let’s say your single location, non franchised retail appliance center. Nowadays is constantly on the lookout, for some inexpensive, market tested ways to systematically grow your business. And constantly generate as much positive word of mouth and mouse buzz as possible.
Because you’ve already wasted a fortune of those outrageously expensive, dismally performing local billboard ad campaigns. Right? Now it’s time to look for other ways to invest the $25,000 dollars a month. Your local billboard ads typically cost.
Surely you can generate far more front and back end business for that type of investment. Don’t you agree?
You Gotta Implement These Great Marketing Ideas For Small Business Success!
So here’s “how” your latest marketing JV (Joint Venture) strategy came about. Typically on Mondays, you or one of your top sales managers heads over to one of your areas top gourmet coffee shops. And even though the owner only currently has a single location. They do incredibly well. In spite of the fact.
They currently don’t have a state of the art WordPress website or blog. Say what? And have no plans to get one anytime soon. Huh? And sadly, they’re also have no immediate plans to start utilizing opt in email, (via a simple capture page), or text message marketing either.
Too bad. Because inexpensive email or text message follow up marketing, prevents them from, (or you!) leaving long term gross front or back end profits on the table.
So (anyway) as you’re in the gourmet coffee shop purchasing twenty pound bag of gourmet coffee for the month. In order to be sure you have some for your weekly Monday morning meetings.
As you’re standing in line waiting to checkout. Yo can’t help but overhear some of the conversation taking place with the three guys ahead in line. It turns out these three guys, all wearing some type of company issued maintenance looking shirts. They work in the maintenance department for a commercial building just two blocks over.
So Who Else Is Up For Discovering Some Creative To Increase Retail Sales?
And like clock work they walk over practically every morning. And spend $5.79 per cup for their daily cup of extremely great tasting java. And have literally been doing so for at least a few years.
And they occasionally purchase a ten or twenty pound bag to drink at home and to bring to work. And upon hearing this your long term marketing bulb instantly goes off.
You approach the maintenance supervisor with the following proposal. First you ask how many total workers does supervise in the building he works out of? And the answer is twenty five total. Twenty are currently full time and the remaining five are part times. Basically working a total of 24-29 hours per week.
You ask how many are gourmet coffee lovers? And answers probably 90-95% of them. (If not more!) So you ask how many of them does he think would love to own a state of the art 55 in flat screen TV or tablet and only pay actual hard cost for it? Huh?
Startled he answers probably all of them. Without knowing all the details. You reach in your coat pocket. And hand all three workers your market tested, two sided business card.
How These Incredibly Simple Marketing Strategies And Tactics Will Definitely Separate You From The Pack!
Side (A.) invites the recipient to enter your monthly free drawing, for their chance to win a $5,000 dollar deluxe home entertainment center. And side (B.) informs them to come to your and save 10% off up to $500 or X amount of dollars.
However, simply for dragging a friend with them to your store. Whose at least 18. Before the ten day window. Which you personally hand write on side B of the card.
They automatically save up to 40% off, (with absolutely no minimum purchase requirements necessary.) They automatically that amount up to $1,500 or X amount of dollars.
But here’s where it really gets interesting and potentially profitable for both you, your favorite gourmet coffee shop owner. And at least some of the full or part time maintenance workers as well. Huh?
You tell the maintenance supervisor. For every one of his workers who redeems these extremely time sensitive business cards to your retail appliance center.
These Are The Type Of Proven Customer Engagement Techniques Which Steadily Fill You Or Your Major Competitors Bank Accounts!
You will make an arrangement with the gourmet coffee shop going forward. Get this. You’ll invest X amount of dollars in some Xtra large “Big Gulp” plastic cups. And each maintenance worker.
No matter whether they’re currently full or part time. They’ll get one of these cups. And now each time they bring it to the gourmet coffee shop. Instead of paying the usual retail price of $5.79 per cup. They only pay $.99 cents. Say what?
So you know they’ll definitely be dropping by more often. Right? No doubt. Plus they’ll constantly be bragging both on and off of social media as well. And telling all the workers in the building, about their extremely good fortune. Courtesy of your extremely savvy marketing creativity.
Coming up very shortly in part two. You’ll see how this incredibly simple marketing strategy ties everything together for you and the others. Okay? And then it should become clear why you or your major competitor gotta implement these simple local marketing ideas for small business growth.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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