So are you currently using any type of paid advertisements, to consistently drive some targeted traffic, to either your state of the art WordPress blog and or e-commerce site?
Whatever you’re currently investing your resources and or dedicating your assets into.
Hopefully, at some point, they’re generating business of some kind, correct?
But if you are running any type of paid advertising campaigns and or promotions of any kind.
How’s it going? First of all, if you are currently using, (or plan on) using, any type of paid Facebook advertising and or PPC (Pay Per Click) advertising strategies.
You definitely need to know going in. There is without question, a bit of a rather steep learning curve, which is necessary.
Long before you start seeing and or consistently, start generating any bankable results. Can or are you both mentally, emotionally and financially prepared, to deal with that?
So What Or How You Going About Consistently Generating Business? (Without Having To Constantly Spend A Ton Of Money!)
Let’s say you’re currently, one of the four senior marketing executives, for a major, specialty beverage distributorship.
And your distribution service, specializes in selling, some extremely great tasting, gourmet coffees, teas, lemonades and cocoas etc.
And some extremely great tasting wines and or champagnes as well.And the typical bottle of gourmet champagnes, you currently sell and or promote. They may range in price, from $289 – $575 dollars per bottle.
And since your particular office, basically relocated, to an even more impressive location. And of course, you had to have all new, office furniture and some state of the art appliances to go with it, correct?
You Keep Strategically Power Networking And You’ll An Evergreen Business Asset And Or Resource Which Continue To Pay Dividends For Years And Years To Come!
The day the movers from the furniture concern shows up. As so often is the case. You immediately strike up conversation with a few of them.
And in less than 30 minutes, you definitely uncovered more than enough, potentially profitable, market research.
You offer all the drivers and their support staff, (not only) their choice, of any free bottle of of higher end champagne, which would normally retail for $350 dollars per bottle.Say what?
You also allow them to purchase, a twenty pound bag, of your extremely great tasting, gourmet coffee and tea, at your actual hard cost.Huh?
Think about it. Not only will they be texting friends and family members, bragging to them like crazy, right? (Wouldn’t you?)
They will also, be advocating on behalf of your business, to co-workers like crazy, right? And you know, they’ll definitely be sharing their totally unexpected good fortune, all over social media as well. Don’t ya think? Absolutely.
Who Says Consistently Generating Business Has To Be Outrageously Expensive And O Time Consuming!
Case in point. You discover in you relatively short conversation with the delivery drivers and support staff.
On average about 20% of the deliveries they make per month, are in the $500,000 dollar homes and up areas of town.Say what?
(Hey, those extremely high earning income individuals, definitely need definitely and want, both furniture and state or the art appliances too.Do they not?
So you immediately arrange with the manager or owner(s) of the furniture concern.After hooking up, both them and their staff, with free bottles of your extremely great tasting,$350 dollar per bottle champagne.
Being Of Real Service To Non Directly Competing Vendors Is Definitely A Proven Way Of Generating Business!
And your joint venture (JV)arrangement is, not only will the furniture concern, start offering, one of your best, market tested, extremely time sensitive, discount coupons, for 25-40% off, their very first purchase of whatever.
Plus, you encourage them to reach out to a select segment of their current customer base, who purchased at least $3,500 dollars worth of furniture or more.
And the furniture concern, through, (either), direct snail mail postcard, opt email and or text message.
And or quite possibly, a combination of a few of these proven, relatively inexpensive marketing methods.
They’ll also contact any past or current customers, who spend at least $5,000 (or X number of) dollars, on either home or office furniture.
Have You Notice How Power Networking 101 Sort Of Continually Feeds Off Itself!
Because every customer who spent at least $5,000 (or X amount of) dollars.You will allow the furniture concern, to send them a free bottle, of one of your best tasting, and most popular, bottles of champagne.Say what?
Which normally retails for $350 dollars per bottle.Imagine that particular customers total shock and utter surprise?
You know they will immediately, start sharing their good fortune, with both their professional and personal inner circles, correct? For sure.
Have You Noticed How Much More Expensive Certain Types Of Marketing Strategies Are Will They Fail!
In part two, you’ll definitely hear the other marketing shoe drop, okay? For now, hopefully you can now better appreciate, why you definitely should be doing, more of certain things.
In order to start consistently generating business. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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Good point on the steep learning curve for paid marketing Mark. Folks need know; this is a skill. My wife dove into Facebook paid marketing months ago. Loves it, and learning as she proceeds.
No doubt about it Coach!
My audience, or others casually read about, how my
mega rock star blogging coach and mentor, Ryan Biddulph
currently averages, a staggering 44,000 unique visitors
to your blog.
And they mistakenly believe, all they need to
do, is download a free ebook or two.
And watch an hour long webinar replay. Or listen,
(one time), to a podcast, and bam!
Insta traffic! Yea right!LOL!
If consistently generating, highly targeted traffic, to
your blog, podcast, Facebook Lives or youtube channel etc.
Is your long term goal. Then like Ryan, you better be committed to
the long, not the sure game!LOL!
Thanks for always taking the time, to share your real world
insights Coach! I’m truly grateful!
Mark Newsome recently posted…This Is Why Being An Entrepreneur Is Mostly A Certain Type Of Mind Set!