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Marketing Process

Why Understanding The Basics Of The Entire Marketing Process Definitely Gives You Or Your Major Competitors The Edge!

Can you honestly think of anything more frustrating and costly? Than when you invest your extremely hard earned money, into some type of paid advertising or promotional campaign and it simply doesn’t work. Meaning, not only do you not break even on the initial front end of your sales funnel.

But you’re constantly losing money. This outcome totally sucks. Does it not? Agreed. After all. From a strategic marketing perspective.

If or once you develop a reliable back end, income producing process on your sales funnel. Then not only can you live with, (either) just breaking even on the initial front end of your sales funnel.

But far more importantly. Because you at least understand, the proven basics of your entire marketing process. You’re enthusiastic, to consistently acquire qualified leads basically at your real break even cost. (Or less!) Right?

Because you understand how you’re going to consistently monetize a certain percentage of them, over time of course. Which will more than make up for your initial upfront cost. However, if this is not yet the case. Or doesn’t quickly become the case. Your Titanic will surely sink.

You Start Understanding How To Effectively Implement A Proven Marketing Process!  (And Watch Your Long Term Profits Soar!)

Case in point. Let’s say you’re a pretty successful stock broker. And your typical client, be they male or female. Consistently earns at least multiple six figures a year. And they’re also good for at least, 2-5 qualified referrals, every three to nine months. Not bad, right?

And your ideal clients portfolio, is usually worth a half million dollars and up. This being the case. Imagine the following opportunistic scenario constantly unfolding.

But sadly, only a handful of extremely opportunistic professionals seize the -potentially profitable marketing- moment and prosper over and over again. First of all. Imagine this highly successful stock broker.

Whose dining out with, (either) their spouse or live in significant other. And the two of them are having an extremely good time. So they waive one of the waitresses or waiters over.

And casually ask them, which one of the other diners, has ordered a higher end meal? Huh? And at the same time, slides them a twenty dollar bill, for their market research help. Say what? Follow this particular, non traditional marketing strategy closely.

Let’s suppose they discover, at least four of the diners currently seated in the restaurant, have spent at least $125 dollars or more for their entire meal.

Being Opportunistic Definitely Means Seeing The Entire Marketing Forest Of Untapped Possibilities! (Not Just The Surface!)

So here’s what this extremely marketing savvy stock broker does next. They purchase one of the restaurants most expensive bottles of wine. And along with  some envelops, they always bring along. Just in case opportunity presents itself. (Because you never really know, right?)

The outside of the envelopes, have printed in big, bold red letters. The following. You Definitely Deserve This!” So you know the envelop will definitely be instantly ripped open, right? No doubt.

And inside the partially, if not fully stunned patron of the restaurant, will discover. You have arranged for them to take home, one of the restaurants most expensive bottles of wines, as your free gift to them. Say what?

Plus, there will also be one of your very best, market tested, two sided index cards. Which in essence explains to them about a free 37 or X minute, recorded, lead generating webinar.

Which reveals, “how” the prospect can discover “how to”:

A.) Legally protect their growing assets from potential government seizure. And safely pass the bulk of their estate on to the beneficiary of their choice!

B.) Use a proven, conservative approach to just strategically investing in Blue Chip stocks and at some point, merely live comfortably off the yearly dividends! (Just like the ultimate insiders do!)

C.) Start strategically re-arranging their current stock portfolio for maximum long term appreciation and legal, maximum tax savings!

Without Question Certain Strategic Types Of Marketing Generosity Will Generate A Ton Of Positive Word Of Mouth And Mouse Buzz!

Side (B.) of your market tested index card. Will advise your potential prospect. If for whatever reasons. They currently have no interest whatsoever, in taking advantage of these closely guarded secrets right now!

Please enjoy their complimentary bottle of wine or champagne. Which is an X dollar value! And if it’s not asking too much. At their earliest convenience. Please pass your index card, on to someone they truly care about!

And to please consider the bottle of wine as your way of thanking them in advance! Honestly. What potential prospect whether they personally end up doing business with the broker or whomever, effectively utilizes this proven strategy.

Won’t at least constantly share their positive experience, with -both- their personal and professional inner circles. Plus continuously mention it on their social media accounts as well. You know they will, correct? Absolutely.

Coming up very shortly in part two. You’re about discover, at least three more potentially profitable reasons why. Understanding at least part of your sales funnels marketing process. Can and definitely will, lead to some major profit generating opportunities. Don’t you agree?

Stopping Ignoring Or Overlooking Your Chances To Turn Seemingly Ordinary Situations Into Potentially Lucrative Opportunities!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, who also target, small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!

2 Responses to Why Understanding The Basics Of The Entire Marketing Process Definitely Gives You Or Your Major Competitors The Edge!
  1. Hey Mark,

    Business competition can be fierce, especially in markets with aggressive competitors and when customer spending is slowing down.

    In my opinion, It is most important that you need to make more effort to tell people who you are, what you sell and why they should buy from you.

    Smarter entrepreneur nullify the effect of competitors in order to stay ahead in the business.

    Eventually, thanks for exploring your wonderful experience with us.

    With best wishes,

    Amar Kumar

    • Very well said Amar!

      And one thing is certain, no matter which nice you
      enter. Competition will be fierce and continuous.

      Just like you pointed out. And the occasional slowing
      of the economy.

      So you had better have, a proven strategy in place or else.
      Very well said. And thanks for sharing your real world thoughts!

      They’re always welcome and truly appreciated!


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