(Unless Of Course You Have Tons Of Money To Burn!)
Even without proactively pursuing the one night stand marketing/promotional perspective. If you are simply bouncing from one and done selling situations to the next one.
Not only are you and or your major competitors constantly and systematically working way too hard. But in the process. You’re not developing the the type of long lasting relationships.
Which far out value the total amount of traditional ad dollars you can or ultimately will spend. Constantly trying to generate first time customers. Hopefully that makes sense, does it not?
There Is Absolutely Nothing Wrong With Fully Embracing As Well As Strategically Implementing! (Some Type Of Smart Marketing Strategies And Tactics!)
Say strictly for hypothetical marketing illustration purposes only. As you recall in part one of this ongoing series. An extremely marketing savvy, non franchised retail appliance center owner.
They’ve decided to at least test some non traditional marketing strategies and tactics. (And hopefully no matter which initial marketing strategies and tactics they at least inexpensively test.
They or you partnered with. (Or at least attempted to partner with. 😎 Either an established or up and coming local real estate broker.
Who either specialized in residential or commercial property. (And BTW ladies and gentlemen. Briefly shifting marketing gears here. Let’s say a local real estate broker. Who specializes in upscale commercial property sales and management. 😎
Can you see how and where it definitely would make sense an extremely marketing savvy. Non franchised retail jeweler to offer. Either a local man or woman commercial broker. And or a successful, local commercial brokerage husband and wife team. Matching his and her Rolex watches. 😀
Which typically retail for somewhere between $7,500- $10,000 dollars each. (With an actual hard cost of half or slightly less. :-D)
It’s Definitely Far More Economical Over The Long Run To Try And Systematically Win Back Customers! (As Opposed To Constantly Trying To Generate New One’s!)
Following up on the previous paragraphs train of thought. These two successful and therefore at least semi high profile local Centers of Influence. They routinely socialize with of other local (C.OI.’s) do they not?
Everyone from local bank presidents. Local radio, TV and key newspaper personnel too. Their current, future and ex neighbors. Their CFP or CPA’s etc.
Their attorneys, their current and ex in laws etc. Their siblings, co-workers, vendors kids or grand kids etc. Look at all of those eyeballs. Constantly being exposed to you and or your major competitors bling. 😀
At some point you know at least some of them will definitely want to get hooked up too, correct? (For sure. :-D)
Who Else Is For Both Strategically As Well As Inexpensively Getting The Word Out?
In terms of effectively getting the word out. Versus constantly wasting a ton of money on outrageously expensive ad campaigns. Once or as soon as the extremely marketing savvy, non franchised retailer calculates their ideal customers total lifetime customer value metrics. It may make economic sense to invest the additional $15- $20K per year or more.
On annual country club memberships for the husband and wife team. Since they’ll not only be constantly mingling, socializing, traveling and doing business with their ideal prospect/customer base.
But some of you and or your major competitors best looking bling will constantly be exposed as well. Don’t you agree? 😀 My friend this is just an extremely small sample as why.
You can no longer afford to treat your profit seeking business or service like a glorified one night stand. Don’t you agree?
Entrepreneur It’s Definitely Okay To Get Creative!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
